What happened to the Youku Tudou merger?

On March 5, 20 15, youku tudou adjusted its business structure and established two new business divisions: integrated culture and innovative marketing. At this point, Youku Tudou has formed six business units: Youku Tudou, Integrated Movie, Cloud Entertainment, Integrated Culture and Innovative Marketing.

20 12 On August 23rd, Youku (China No.1 Video Network, listed on NYSE 20 10) and Tudou (China earliest video network, listed on NASDAQ 201/kloc-0) were merged by 100%. Gu Yongqiang became the chairman and CEO of the group. Youku Tudou has a huge user base, diversified content resources and strong technology platform advantages.

The monthly user scale of Youku Tudou has exceeded 400 million, which means that13 of China people have become users of Youku Tudou. Youku Tudou provides users with the most comprehensive and diversified content, helps users watch high-quality videos with multiple terminals and more conveniently, and fully meets users' growing interactive needs and diversified video experiences.

Extended data:

The newly established integrated culture will focus on the production and investment of TV drama industry and the production of innovative online content, with Zhu Xiangyang, the chief content officer of the group, as the CEO. The Innovation Marketing Department is headed by Dong, Chief Marketing Officer of the Group, and will focus on accelerating the realization of the strategic goal of "income diversification", establish an innovative marketing business model based on the Internet, and carry out research and development of new advertising systems, big data platforms and precise optimization, and video e-commerce marketing.

In terms of management personnel, UTU also announced the introduction of Suri, the former CEO of Hawass Group in China, as the chief operating officer (COO) of the group, responsible for the management of the sales team. In terms of excellent soil, we can establish the differentiated brand positioning of Youku and Tudou by building six business divisions, and at the same time make efforts in industries such as movies, games and intelligent hardware, and further improve the strategic layout of multi-screen cultural and entertainment ecology through online and offline integration.

References:

Baidu encyclopedia-youku tudou co., ltd

References:

People's Network-Youku Tudou is reorganized into six business divisions.