What are the necessary tools for media operation? Tools commonly used in Internet operation

The most common way to do self-media operations is to use hot events to assist operations. However, because the golden period of hot spots occurs within 4 hours, many novice operators have difficulty in finding suitable hot spots that match their products, so we will take stock of several necessary tools for chasing hot spots today.

Hot spots are divided into foreseeable hot spots and sudden hot spots.

Predictable hotspots refer to Mid-Autumn Festival, Valentine's Day, New Year's Day and Double Eleven. These nodes have fixed time, so as long as you master these time, you will have enough time to prepare in advance.

Sudden hot spots refer to some sudden news, such as celebrity gossip and social events. Because it is unpredictable, you need to use some tools or websites.

How to master the information of foreseeable hot spots and sudden hot spots? Let's see:

Predictable hotspot tool

Optimism assists marketing almanac function

Outbreak hotspot tool

1 optimistic assistant