How do enterprises carry out effective community operation?

Community operation is mainly divided into four aspects: innovation, retention, promotion and transformation.

Racine mentioned social division and ways to attract fresh blood. Normal communities send posters to attract new capital, and users scan the QR code on the posters to join the group or add customer service to join the group. But there is a problem here. Only 100 people can scan the group QR code, and the validity period is only 7 days, which is very limited. Add the QR code of customer service, and there will be too many users who add customer service at the same time, and there will be other situations such as untimely reply. It is best to use the QR code function of Zidou Assistant to promote the pull-up, and also provide many effective ways to join the group for our reference.

Retention refers to providing some information that is helpful or interesting to users in the community. These tasks need to be sustained for a long time, and the goal is to retain users.

Promotion activities refer to organizing some small activities in the community, such as signing in and playing games. , so that users can spontaneously open our WeChat group, find what they like in the community, or chat with Zidou Assistant's intelligent chat function, and talk about everything.

Transformation is actually the process of realizing community resources. This aspect depends on the direction of our community, and it is necessary to analyze specific problems.