How can an admissions consultant recruit more students?

Under the condition of market economy, "the fragrance of wine is not afraid of the depth of the alley" has become the "yellow calendar" of "planned economy". People realize that no matter how good a school is, there must be students. Only by "telling it widely" can it be deeply rooted in people's hearts and enter thousands of households. The education industry has always said that "schools are selective, not marketing", which has obviously fallen behind the whole era. The industrialization of education determines the necessity and importance of enrollment. Because of this, among the millions of private education practitioners in China, enrollment personnel account for nearly one million. However, enrollment is not as easy and simple as some people think. Exquisite and learned. In my opinion, what is the content and how to recruit students is the form. If the content and form are different, the result will be very different.

First of all, I think the recruiter is promoting the unique care of education. Education is essential for everyone, especially if a country wants to be recognized as a big country in the world, then its education must develop. Only when education is done well can the quality of the people be greatly improved. Moreover, education is also the embodiment of the country's comprehensive national strength, which will determine the future development of this country; Secondly, the enrollment party enrolls students with the strength of the school. This strength is manifested in the unique school culture, the specialty that meets students' needs and the high-quality service, and finally it is reflected through its competitiveness, innovation and sustainability. Third, the admissions officer enrolls students with personal reputation. Students "know" the school through the recruiter and entrust their "future" to the school's curriculum through trusting the recruiter. What a great responsibility!

The unique concern of education constitutes the profound connotation of enrollment, the strength of the school highlights the connotation of enrollment, and the personal reputation becomes the facade of enrollment, which are interlocking to form the essence and content of enrollment. With them, we need form and carrier, which is tenacity, professionalism and passion. Admissions officers should recruit students with tenacity. I once said that a product with "future" as its biggest feature, such as education, is expected in essence, and the result of this "future-avoiding" product can only be known when students finish their courses and really find jobs. At the time of initial choice, people can't see and enjoy its practical benefits immediately. However, after any major is developed, it must enter the enrollment stage and finally be selected by learners, which is the completion of an enrollment process. If the school curriculum does not reach the learners, then the enrollment process can be said to be incomplete. So, how do we do this? This requires applicants to send the courses to the learners themselves through various channels, so that the learners' needs for future courses can be realized in advance. This characteristic of educational products will require recruiters to explain to learners "tirelessly". Of course, this tenacity should not be manifested as "stalking and beating". If so, people will be disgusted and lose the market for enrollment.

Admissions officers should recruit students with professional quality. Some people think that enrollment is a very simple job, and it seems that just "dare to speak" or "be eloquent" is enough. In fact, the complexity of educational products determines that an excellent recruiter should be a professional salesperson with profound professional quality or strong learning ability. This professionalism is not only reflected in the content of the products it promotes, but also around the relevant knowledge of the products it promotes, such as education, computer, career planning and even psychology.

Admissions officers should recruit students with passion. There is a truth like this: if you can't convince yourself, it will be difficult to convince others; If you don't believe in yourself, it's hard for others to believe; If you don't even have something you are passionate about, it's hard to make others passionate. In short, you will have passion only if you regard this as a career, not just a "means of making a living". When recruiting students, the admissions officer must be explaining your beliefs and expressing your true feelings from the heart. Only in this way can you sincerely impress your students.

My tutor once said: The development of private enterprises in China can be said to be "the success or failure of recruiters" to a great extent. Why do I say that? Because on the one hand, the private education market in China is still a very weak and backward market. In order to achieve rapid development, seize and expand market share, all schools are enrolling students and implementing what I call "quantitative expansion" development strategy; On the other hand, domestic people don't know much about private education, and the characteristics of education determine that it is widely spread through word of mouth. In this context, because some enrollment staff lack professional ethics and low professional quality, they can do whatever it takes to enroll students, which tarnishes the overall image of enrollment staff and intensifies people's doubts about private education. The development of private education needs long-term unremitting efforts, and in the environment of continuous self-reform and development of public education, it is decided that the enrollment side will become an important factor in the development of private education.

Article source: 63 18 Admissions Skills Forum