McDonald's announced the launch of new packaging. Does McDonald's new packaging look good?

McDonald's announced the launch of new packaging. The new packaging of McDonald's is quite beautiful, simple and intuitive, and more cartoonish. I still like it. McDonald's quietly changed the packaging this time, which is not obvious. Pearlfisher, an international design brand, officially released its brand packaging vision system designed for McDonald's. This brand-new design will be launched to all stores around the world within two years. When we go to McDonald's for dinner, we might as well notice that this dress looks simple.

First of all, the new picture is simple. In the past, McDonald's food packaging was either food pictures or big characters, but this time they directly became various simple illustrations. Like what? Maixiang fish? Above the box, you can only see waves of blue waves with a clean white background and a simple name written on it. Breakfast sandwich? Mai full marks? In fact, there is only one big egg yolk.

Second, the new packaging pattern has many cartoon elements. Coke cups are full of bubbles, and different drinks have different illustrations to visualize the taste of various drinks. The French fries box has not changed, but it is still a red shell. There are straight stripes of French fries in the box, which looks childlike and cute. The packaging of the Big Mac directly turned into a cartoon-style hamburger cross section. Sesame, lettuce and beef on it look rich, but they are still clean and simple.

Third, this new design will be even more refreshing. This new modern design will be refreshing, and the overall tone will look brighter and easier, which will attract many people's attention. Choose the most iconic and recognizable part of each food, and then use a variety of color schemes, simple plane illustrations and basic geometric shapes to present it, so that people can think of what is in the box at a glance. This will also be more conducive to the user experience. So I think it's good.