Haidilao's Yellow Emperor Calendar Collection

Some netizens exposed Haidilao to customers in their own membership system? Labeling? In addition to recording the customer's service requirements, some of the labels even record the customer's appearance characteristics. Although this practice does not violate the law, it has caused controversy among netizens.

One. Event details

Some consumers accidentally saw the description of customers in the system when they exposed their consumption of Haidilao. In addition to customers' habits in consumption and service, they also marked customers' appearance, such as age, face shape and obvious characteristics.

Once the incident was exposed, it caused great controversy. Haidilao responded that the label belongs to the internal information of the system and will not be leaked out, which will not affect consumer behavior.

Second, the evaluation of netizens is polarized.

Some netizens think that this practice of Haidilao violates the privacy of customers, especially the labeling of customers' appearance characteristics, which is obviously a surveillance of customers and a disrespect for customers.

Another part of netizens think that the practice of Haidilao can be understood. In recent years, Haidilao has become an example for many catering brands to learn with its intimate and enthusiastic service. It is naturally inseparable from the accurate grasp of customer needs. This accurate customer demand definitely comes from the information sharing of the customer label system, so that customers can receive more accurate personalized service no matter which store they spend.

These netizens believe that the influence of big data in today's society is very extensive. Many shopping software and video software will collect customers' preferences and push them. The act of labeling customers by Haidilao also belongs to the collection of big data in the catering industry, which is the trend of the catering industry and service industry in the future.

Third, it is not illegal, but we should pay attention to the ways and means.

Legal experts also replied that the information labeling of Haidilao does not involve the privacy of customers, so this behavior is not illegal, but as a service industry, we should respect customers' feelings and choose a more comfortable, reasonable and uncontroversial way to refine services.