How to write a good copy? Do you have any good copywriting recommendations on the official WeChat account?

1, accurate specification, point out the theme.

Accuracy and standardization are the most basic requirements in copywriting. In order to realize the effective expression of advertising themes and ideas and the effective dissemination of advertising information, I think it is necessary to require the language expression in advertising copy to be standardized and complete first, so as to avoid grammatical errors or incomplete expression. Secondly, the language used in advertising copy should be accurate to avoid ambiguity or misunderstanding. Thirdly, the language in advertising copy should conform to the language expression habits, and words that are not known to the public cannot be created. Finally, the language in the advertising copy should be as easy to understand as possible, and avoid using uncommon and overly professional words.

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2. Be concise.

Copywriting should be concise and concise in the use of written language. First of all, we should use as few words as possible to express the essence of advertising products in order to achieve effective advertising information dissemination. Secondly, concise advertising copy helps to attract the attention of the advertising audience and quickly remember the advertising content. Finally, try to use short sentences to prevent the audience from being disgusted with long sentences.

3, vivid image, show creativity

Vivid images in the copy can attract the audience's attention and stimulate their interest. According to foreign research data collected by blogs, the percentage of words and images that can attract people's attention is 35% of words and 65% of images respectively. When writing a copy, use vivid, novel and unique language with some images. In this regard, you can check the article "How to write a high-quality article" on Ma's blog for more information.

4, beautiful and smooth, catchy and easy to remember

Copywriting is the whole idea of advertising. We should pay attention to the beauty, fluency and sweetness of advertising language, so as to make it easy to identify, remember and spread, thus highlighting advertising positioning, expressing advertising themes and advertising creativity well and producing good advertising effects. At the same time, we should also avoid excessively pursuing the beauty of language and phonology, ignoring the theme of advertisements, copying mechanically, far-fetched, and hurting meaning because of the text.

Regarding the official account of WeChat, the style copy can be seen.