Traditional Culture Encyclopedia - Almanac inquiry - How can the copywriting skills of good products write good copywriting?
How can the copywriting skills of good products write good copywriting?
2. Use simple sentence patterns. Simple sentences here specifically refer to two aspects, one is simple semantics, and the other is simple structure. Semantics are simple, that is, only one core is expressed in one sentence, and then information is enriched in this core to make emotions full. Of course, some sentences can contain two cores, but you should make sure that your writing has reached the level of wooden heart. Simple structure means keeping the sentence structure simple. Try not to use complicated sentences and avoid too many twists and turns. If possible, it is best to use a declarative tone, and the sentence contains at most two commas.
3. Embedding "disharmonious" words. As we said above, the fluency of information is the basis of a good copy sentence, but a problem that comes with it is that too fluent information will make people turn a blind eye. Therefore, on the basis of fluency, we can add some discordant word elements, which can not only attract readers' more attention, but also induce readers to think further.
4. Sentences with strong emotions and clear emotional direction can not only resonate with readers, but more importantly, stimulate readers' desire for communication. This is why Mi Meng's article is so sensational. This also explains why classic sentences generally appear in the form of declarative sentences, because the meaning and emotion of declarative sentences are the most intuitive.
5. Control the rhythm and prosody of sentences. In business writing, we can also learn ancient poems or parallel prose in the same way. By controlling the rhyme, tone and word number, the text becomes rhythmic and rhythmic, which makes readers read more smoothly and spread more "sticky".
6. The "innovation" of expression, the essence of creative work, is actually to reconnect things that others can't associate together according to some logic and create different expressions. In a word, the key to creative copywriting is to abandon the cliches under people's habitual thinking and use new thinking to interpret things, connect things and express things.
- Previous article:Where is the location of the god of wealth?
- Next article:Is February 23rd, 2023 an auspicious day to move?
- Related articles
- For boys, solar calendar1986 65438+February 22nd, lunar calendar 1986 65438+ 10/2, and lunar calendar 1985 65438+ 10.
- 202 1 married into the Gregorian calendar on auspicious day.
- It is difficult to wear a chain on the Gregorian calendar.
- When is August 2022 suitable for moving? August 2022 is an auspicious day to move into a new house.
- What is the life of 1975? 1975 born rabbit, Fortune 20 15.
- Gregorian calendar 202 1 easy to have children
- When will you get married in the second half of 2022? When will you get married in the second half of the Year of the Tiger?
- Best wedding day in 2020
- Spring Festival couplets story prose
- What is a dark horse?