Why is Little Red Book called Little Yellow Book?

Because the red pinyin of Xiaohongshu is: hong. And Huang's pinyin initials are all H, so it is also called Xiao Huangshu.

Little Red Book is a lifestyle platform and an entrance to consumption decision-making. As of July 2065438+2009, the number of users of Xiaohongshu has exceeded 300 million; As of June 20 19 and 10, the number of monthly active users of Xiaohongshu has exceeded 1 100 million, among which 70% of the new users are post-90s.

In the Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning. Xiaohongshu has e-commerce business. 20 17 12 xiaohongshu e-commerce was awarded the "China Brand Award" by People's Daily, representing the consumer technology industry in China.

The founders are Mao and Qu Fang.

1. Mao is the founder and CEO of Little Red Book. In 2003, he left his hometown of Wuhan and was admitted to Shanghai Jiaotong University to study mechanics and electronics. When he graduated in 2007, he got internship opportunities with McKinsey and Bain Consulting, and finally graduated and stayed at Bain Consulting. Two years later, he joined a private equity firm and started investing.

20 1 1 After working for four years, I got the offer of Stanford University MBA and went to California for two years. On 20/0/3, Kloc returned to Shanghai, and got the start-up capital from angel investment such as Zhenge Fund Xu Xiaoping, and founded Xiaohongshu.

In 2.20 13, Qu Fang quit her high-paying white-collar job in a foreign company and founded Little Red Book with Mao, hoping to help users find a better life.

2065438+June 2007, CITIC Bank and Xiaohongshu reached a strategic agreement, * * * launched the "Little Red Card", * * * opened a new era of global online shopping.