Traditional Culture Encyclopedia - Almanac inquiry - What is Super Red Man Festival, 530 Weibo Network Celebrity Festival?

What is Super Red Man Festival, 530 Weibo Network Celebrity Festival?

Maybe you know what the word Internet celebrity means, but you don't know anything about Internet Red Man Festival. According to Bian Xiao, this is a festival founded by Sina Weibo. From 16 to 30, the celebrities on Weibo take turns to broadcast live for fans. Subsequently, the first "Super Red Man Festival" recently kicked off, and more than 60 professional organizations from live broadcast, video, fashion and other fields and more than 65,438+10,000 online celebrity will appear on the same stage.

"530 Super Red Man Festival" "Super Red Man Festival" lasts from May 16 to May 30. Weibo will cooperate with online celebrity brokerage companies in the fields of live broadcast, video and fashion to launch live broadcast red man week, video red man week and fashion red man Wednesday. More than 65,438+0,000 online celebrities will compete on the same stage during the Red Man Festival, and they will be supported by Weibo traffic and recommended by official resources.

Weibo also launched the "530 Super Red Man Festival". On May 30th, Weibo will join hands with 65.438 million top online celebrities to bring a super celebrity feast to netizens. On that day, dozens of well-known network anchors and stars will broadcast live in Weibo, and the whole network will broadcast live 24 hours. Dozens of fashion celebrities will kill 0 yuan, limit free tickets and distribute red envelopes to fans. In addition, Celebrity on the Internet, which has a high video playback volume, is expected to sign a contract with a brokerage company on May 30th. Weibo will publish a list of celebrities in three fields: live broadcast, video and fashion, and show the achievements of celebrities in various industries during the Super Celebrity Festival.

With the deepening of Weibo's vertical strategy, a group of users who take Weibo as their main social platform and traffic portal have grown up in many fields. They became network celebrities by sharing their lifestyles and attitudes with fans, and realized their commercial value by relying on fans in Weibo. Compared with traditional network celebrities and opinion leaders, network celebrities have stronger network originality, and their users and monetization channels are highly dependent on the Internet. This also makes Weibo the largest gathering platform for online celebrities in China.

On the first day of Red Man Festival, Weibo Red Man broadcast 458 live shows, with more than 5.4 million viewers and more than 20 million likes. Only the 30-minute live broadcast of the famous women's group SNH48 in Weibo attracted more than 800,000 people to watch it online.

June 16 "Super Red Man Festival" As of the first quarter of this year, the monthly active users in Weibo reached 26 10/00000, especially in third-and fourth-tier cities. The diverse user structure enables different types of network celebrities to gain fans in Weibo. Weibo's powerful fission communication ability will help network celebrities to quickly accumulate popularity and fans, and lay the foundation for commercial realization. Weibo has also provided online celebrity with rich and flexible ways to realize cash. At present, in Weibo, celebrities can earn income through e-commerce, virtual gifts given by fans and advertising sharing. In order to better build the industry ecology, Weibo will also cooperate with professional organizations in various industries in content production, account growth and income realization.

On June 16, Weibo will hold the "Super Red Man Festival". At that time, well-known investment institutions and investors will be invited to discuss the development trend of online celebrity economy with professional institutions and representatives of online celebrities in various fields, build a platform for close communication between online celebrity brokerage companies and investors, and help online celebrity brokerage companies gain opportunities for rapid growth. During the Super Red Man Festival, top online celebrities will also appear, and Weibo will present awards to online celebrities.

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