What does the subscription number on WeChat mean? Is there a charge?

Wechat public platform subscription number. Mainly to provide information and materials. The general media use more. The main functions and permissions of the subscription number of WeChat public platform in version 5.0: The subscription number of WeChat public platform can send a group message every day. Group messages are displayed directly in the subscription number folder. When the subscription number sends messages in groups, users of mobile phone WeChat will not receive message reminders like SMS. In the address book of mobile phone WeChat users, the subscription number will be put into the subscription number folder. There is no charge for the information published every day, but if you want to authenticate your WeChat subscription number, you need to pay the authentication fee from 300 yuan, mainly to Tencent, but it needs to be reviewed every year. There is also a function called advertiser and traffic owner. Advertisers can get income, and traffic owners have to pay, which depends on the specific situation!