How to design your kraft paper packaging bag to be higher?

Product packaging is the most beautiful salesman. From its real nature, packaging is a marketing object and the last marketing information your customers see before buying your products. Beautiful packaging will reduce customers' interest in buying. So, how to make your kraft paper packaging more attractive to customers?

First of all, we need to integrate cultural elements, so that products will be paid in new ways, and popular things will eventually disappear like a flash in the pan. Only a rich civilization can stand the test of time and last forever. Incorporating civilized elements into environmental protection packaging can not only highlight the inherent essence of products, but also greatly improve the grade of products. Typical packaging can become a part of the product.

Secondly, any kind of packaging, consumers are beginning to see the pattern of color war, so kraft paper packaging is absolutely beautiful and harmonious in graphic design and color matching. Only refreshing product packaging can attract consumers' attention. Then understand the product and finally make a deal.

Third, the efficacy of packaging should be refurbished. The concept of packaging should not be limited to packaging products, especially environmental protection packaging, but also efforts should be made in product acceptance, takeover and recycling. In addition, we should consider protecting products, facilitating storage and transportation, attracting attention, being easy to take care of, and promoting the cost of products.

The fourth packaging concept should simply and indirectly show the crux information of the product, so that customers know the useful attributes of the product like the palm of their hands, which helps to eliminate the doubts in consumers' hearts. This information can be expressed by pen and ink, pictures, colors and so on. In particular, it is necessary to reveal that the packaging information and the product information must be consistent.

Hello, I am a graphic designer who has been engaged in advertising for 20 years. Let me give you some advice on your problem.

First of all, kraft paper is made of softwood fibers, which are pulped by chemical methods, then put into a beater for pulping, and then rubber compounds, dyes and so on are added. Finally, it is made into paper in a paper machine. Because this kind of paper is yellowish brown in color, tough in texture and looks like cowhide, people call it kraft paper. It is often used to make paper bags, envelopes, exercise books, record albums, folders and sandpaper.

The material of kraft paper bag is antique and unpretentious, with rich cultural background, and high-grade paper is effective; Kraft paper is a commonly used material, and Chinese design style is the main design suggestion. It is necessary to leave an appropriate blank. From the perspective of layout or art, the theme should be clear and concise, with outstanding personality, which will leave a brand impression and play a publicity role.

Due to the need of function or design, the production process of portable paper bags is complicated, but the basic process can be summarized as follows:

1, lamination

It refers to the process of laminating bopp film on paper. At present, water-based film mulching is mainly used in China, which can not only strengthen the paper, but also increase the smoothness of the paper and make it waterproof.

Step 2 hit

It is a processing technology used to decorate the surface of paper, which changes the shape of printed matter under certain pressure through concave-convex mold, thus artistically processing the surface of paper to increase the three-dimensional sense of paper.

3. Ultraviolet rays

Through the process of ultraviolet drying and printing of fixed line ink, the ink containing photosensitizer and ultraviolet curing lamp should cooperate with each other. At present, UV printing technology has covered offset printing, screen printing, inkjet printing, pad printing and other fields, and its effect is beautiful and generous, which is a common printing process.

4, bronzing

Hot stamping refers to anodic oxidation hot stamping foil that transfers patterns or characters to the surface of hot stamping materials by heating and pressing. Its advantages are clear, beautiful, colorful and wear-resistant. This printing process can highlight the theme and show the grade.

The above is a personal summary, I hope I can help you, thank you!

First of all, understand high-end, high-end, atmospheric and high-end.

Blank design and simple design will appear high-end. This is a great test of design skills, and at the same time, special processes such as special-shaped, hollow, concave-convex, hot stamping, silver stamping and UV can be used in the process.

To understand the concept that nothingness is something, ethereal works will appear tall.