What is the design principle of hand-painted poster design? Poster is a very economical form of expression, which can show the maximum amount of information with the least information and has a good publicity effect. How to design attractive and good works? Let the audience get the most important information directly? The following are the recommended design principles for hand-painted posters. Principle of simplicity-images and colors must be simple and clear, (that is, simplicity). Posters give people a simple and natural feeling. Both the color and the designed image should be simple and clear, which can give the audience a high degree of acceptance, make people understand the meaning of this work at a glance, and let people make more understanding and opinions on this product with this simple color, which really plays a role in publicity. Consistency principle-the shape and color of the poster must be harmonious, and there should be a unified and coordinated effect design. Posters, like designing any other graphic art, can easily cause confusion. Therefore, in the design process, designers must implement the whole process with clear procedures. Clear thinking is a prerequisite for design. Before design, the use of design titles, subheadings, materials and the handling of pictures and signs should be consistent. If there is no unity, it is difficult for the work to have a complete plan and achieve the expected effect, so all design elements must be combined into an organic whole in an appropriate way before creation. Principle of innovation-Posters should be amazingly innovative in form and content, and have the amazing effect of strongman. Modern people have a fast pace of life and faster product upgrading. Similarly, an ordinary poster may not attract too many people's attention, and the same advertisement may not interest the audience. Whenever and wherever, it is a tone, an advertising word or a copy-and-paste system. These designs have aroused the aesthetic fatigue of the audience. If you want to make a breakthrough and win the recognition and praise of the audience, you must make great efforts to create a creative work and a shocking work, so as to gain a firm foothold in the design industry and better promote products. Skill expression-poster design needs high-level expression skills, which can not be ignored in both drawing and printing. By using simple creative principles, maintaining creative consistency in poster design, coupled with novel creative ideas, we can finally open our minds and express what we want to express with unique expression methods, so that we can present a good work to the audience. How to make hand-painted posters? How to typeset better? First, layout: also known as typesetting, first decide whether it is straight or horizontal, and pay attention to the blank space around when writing, so as to avoid the layout flying and not concentrated enough, giving people the feeling of shoddy. Secondly, we should also consider the font size, style and color matching of the whole layout. Second, the main title: This is the focus of POP, which can best keep the audience's eyes, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. It should be read in about 2 seconds. Third, the subtitle: If the main title can't fully explain the content, or in order to make the content more attractive to the audience, the supplementary explanation of the subtitle is necessary, so the subtitle has the function of making the finishing touch. But if the main headline can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed. 4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. Pay attention to: 1 when writing, be concise and to the point, and avoid unsatisfactory sentences. The most attractive information should be written in front to induce readers to continue reading. 3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words. 5. Illustration: The popularity of words alone is monotonous. Illustration is a good way to adjust it, but it should be avoided as much as possible. Sixth, decoration: decorative frames and pattern shadows are commonly used methods. Among them, the modification of characters is very important, but it should be noted that large characters will be monotonous without modification, and too many small characters will hinder reading. Although popular advertising is not "extensive and profound", it is difficult to learn and accurate, and it is not a mystery that can be completely explained in a few words. Let's put pen to paper here for the time being, hoping to have a chance to discuss it in detail later. What should I pay attention to when designing hand-painted POP posters? 1, hand-painted POP poster design title text is a very important visual communication. If the title text can't attract customers, customers will never read the explanatory text again, so the title content should be explosive or it must be general. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After drawing the grid lines, write according to the basic strokes.
2. Text of hand-painted POP poster design ① Descriptive text of hand-painted POP poster design. Writing descriptive text can change the strokes of points into circles or add circular reflections; You can also exaggerate closed parts, such as "mouth", "sky" and "eyes"; Or you can dip down. However, when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. At most, a line of text should be changed in one color. If the text is more than five lines, it's best to end with one color, so as not to dazzle people and increase the trouble of reading.
②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP eye-catching, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague and obscure.
3, illustration of hand-painted POP poster design The illustration of hand-painted POP poster design needs to be noted: the illustration of the general poster layout should not exceed one-third, and the illustration is a foil, so don't take the lead; Pictures and texts should be combined as much as possible, not pictures and texts; Because there are not as many colors as colored pens, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting.
4, hand-painted POP poster design also needs to pay attention to the use of markers. After you have conceived the popular poster, you need to use the marker skillfully. This is also the basic requirement for beginners to hand-painted POP poster designers. Markers are different from pens written by the public. First of all, you must master the strokes and scribble them evenly before you can write all kinds of popular fonts.
What should we pay attention to when designing hand-painted POP posters? Qingteng Bian Xiao will share with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about graphic design materials and skills, you can click on other articles on this website to learn.
The above is the design of hand-painted popular posters shared by Bian Xiao. For more information, you can pay attention to Global Ivy and share more dry goods.
Find a corporate service and go to Pig Bajie. Home delivery, inspection and acceptance, and then payment.