Victor Ma believes that Pu 'er has successfully applied for World Heritage. What's the point after the successful application?

Successful declaration means having international influence. More investment has been used for protection, and at the same time, it has also expanded its popularity. Economic interests are not the main thing, but protection is the fundamental thing. China's application for World Heritage, like other international rules, has become a tool, losing its original intention and putting the cart before the horse. Cultural heritage projects applying for the World Heritage List must meet one or more of the six criteria before they can be approved, as follows: (1) Masterpieces representing human beings to create wisdom; Masterpieces in architecture and cultural relics; The important dissemination of human values in a certain period; Provide unique or unique proof for existing or disappearing cultural traditions; Architectural style reflects an important development period in human history; Inheriting the mode of human land use or marine development, representing the interaction of one or more cultures; Directly or substantially related to events with special and universal significance.

Declaring World Heritage is conducive to improving the brand taste of tourism and making it bigger and stronger. The process of applying for the World Heritage and the success of applying for the World Heritage are all good opportunities to display the image and promote sales. Old Town of Lijiang, Yunnan and Pingyao, Shanxi were unknown before, and they became famous only after applying for World Heritage. The development of tourism is sudden, and it is rapidly becoming bigger and stronger. It is conducive to changing the structure of tourist sources and opening up a broader tourism market. World Heritage Scenic Spot is an important tourism market for large travel agencies at home and abroad. After the successful application, it will help attract tourists from developed areas and foreign countries to visit the scenic spot in the form of teams, and change the situation of single tourist source structure. Mount Tai, Terracotta Warriors and other scenic spots in our province are all world heritage scenic spots. When making a team work plan every year, large-scale tourism projects at home and abroad can be firmly established in it to promote the rapid development of scenic spots and local economy.

It is conducive to improving the protection and management level of scenic spots and promoting the healthy, sustainable and leap-forward development of scenic spots. Huangshan Mountain, Wuyishan Mountain and other scenic spots apply for World Heritage and introduce advanced international concepts, so that the protection and management of scenic spots are in line with international standards and the development of scenic spots is more scientific, harmonious and sustainable. It is conducive to improving the infrastructure and tourism service level of the scenic spot. Mount Emei, Sanqingshan and other scenic spots outline the demolition, construction, development and tourism services of scenic spots on the grounds of applying for world heritage. With the strong support of the provincial government, the infrastructure level and tourism service level of the scenic spot have improved rapidly in just a few years after applying for World Heritage. It helps the world to understand China and our long and splendid ancient culture. It will help people understand their own history, inspire national pride, further reform and opening up, forge ahead and build the Chinese dream. It is helpful to protect the site of the Grand Canal more effectively.

24 solar terms? Formed in the Yellow River Basin of China. On the basis of observing the time series changes of astronomical phenomena, temperature, precipitation and phenology in this area, it was gradually adopted all over the country as a time guide for production and life in farming society, and gradually spread and popularized, and was finally used and enjoyed by many ethnic groups. ? 24 solar terms? As a unique time knowledge system of China people, it profoundly affects people's way of thinking and code of conduct, and is an important carrier of China's cultural identity.

Obviously, this is the most fundamental reason why it can successfully apply for World Heritage. But for many modern people, especially many young people, they may not agree with its successful application for the World Heritage, and think that this is the standard? Old yellow calendar? . What is the value and significance of modern people's production and life? Although with the development of modern science and technology, the level of human prediction and utilization of climate and weather is getting higher and higher. 24 solar terms? The guiding role of agriculture has indeed been weakened, but we have to admit that although thousands of years have passed.