The Development Course of Shaanxi Satellite TV

1March 1997 18, starring in the fourth program of Shaanxi TV Station, the logo is a red, green and blue logo composed of three Qs, hanging in the upper left corner of the screen. Add the words "Shaanxi Satellite TV" horizontally at the bottom of the opening, and change the words "Shaanxi" horizontally at the bottom of 1999, and hang it in the upper left corner of the screen. 065438+20021October 0 1 day, a new logo was replaced, consisting of a blue rectangle and a yellow "s" pattern. The horizontal character "Shaanxi" below the logo was moved to the right of the logo and changed to the vertical character "Shaanxi". In 2003, Shaanxi Satellite TV successfully held a large-scale cultural activity of "Jin Yong Hua Shan on Sword". In 2004, Shaanxi Satellite TV's "Chaoyang Action 2004" Spring Festival special activity and the public sacrifice Xuanyuan Huangdi ceremony "Chinese Great Ancestor Sacrifice" was successfully held. In the second half of 2005, facing the increasingly fierce competition of provincial satellite TV stations, Shaanxi TV station began to brew satellite TV system reform. In April 2006, Shaanxi Satellite TV Operation Center was established to provide institutional platform support for satellite TV reform with a relatively independent operation system. In August 2006, Shaanxi Satellite TV Operation Center established Beijing Workstation, which took the first step for Shaanxi Satellite TV to go to the whole country. Relying on Beijing's superior resources, it produces programs with market competitiveness and development potential, and at the same time begins to develop and integrate strategic resources from an international perspective and expand foreign cooperation. In terms of programs, we have changed the previous patchwork operation, combined self-management with outsourcing, and carefully set up humanities columns, weekend variety shows and entertainment programs. June 2006: 5438+065438+1October 0 1, which was revised for the first time. The channel was positioned as "Human Humanities", and Saturday music, star singing, Chinese click list, neighborhood play, human treasure, altar opening and video were newly opened. On 20 12 10 10/day, Shaanxi Satellite TV was revised again and the orange logo was replaced. The slogan of the channel was changed to "People of the world, Shaanxi shines on China!" . And the vertical word "Shaanxi" on the right side of the logo was changed to the horizontal word "Shaanxi Satellite TV". On May 4, 20 14, the HD version of Shaanxi Satellite TV was launched, with the words "HD" written in the upper right corner.