How to match the colors of cool posters? What is a cool color system and how to match it with a warm color system?

Psychological feeling of color matching between cool color system and warm color system. Different colors will give tourists different psychological feelings. Red is an exciting color. Stimulating effects can make people feel impulsive, angry, enthusiastic and energetic. Green-between the two colors, it looks harmonious, quiet, healthy and safe. It can create an elegant and comfortable atmosphere with gold and light white. Orange is also an exciting color, which has the effects of lightness, joy, warmth and fashion. -It has the personality of happiness, hope, wisdom and lightness, and it has the highest brightness. Blue is the coolest, freshest and most professional color. It is mixed with white, which can reflect a soft, elegant and romantic atmosphere (such as the color of the sky:) white-has a white, bright, pure and clean feeling. Black-has a deep, mysterious, silent, sad and depressed feeling. Gray-has a sense of moderation, mediocrity, gentleness, modesty, neutrality and elegance. A slight change in the saturation and transparency of each color will produce different feelings. Take green as an example. Yellow-green has a youthful and energetic visual artistic conception, while blue-green is quiet and gloomy. Cool tones. That is, cyan, green and purple. Using this color tone can make the home page present a quiet, cool and elegant atmosphere. There is no specific golden ratio, but it is not recommended that all cool colors or cool colors be warmer. Moreover, although they are all cool colors, they should be matched with different blue, white, green and yellow according to different occasions. What is a cool color system? How to match warm colors? Chromatics can divide colors into warm colors, cool colors, intermediate colors and achromatic color. The wavelength of each color is different. According to the wavelength, it is divided into warm colors headed by red and cool colors headed by blue, and the colors are divided according to the relationship between cold and warm. All colors equal to the distance between the two colors are called warm and cold intermediate colors, so it can be seen that red, yellow (near the red half of the color wheel), orange and ochre are warm colors; Blue and cyan are cool colors; Purple, green (middle green) and yellow are middle colors; In addition, black, white, gold and silver are also intermediate colors. But some people classify gold as a warm color. In short, the higher the brightness of a cool tone-the warmer it is, the higher the brightness of a warm tone-the colder it is. Clothing color matching can be divided into two categories, one is coordinated color matching, and the other is contrast color matching. 1. The contrast color scheme is divided into 1. Strong color matching: refers to two colors that are far apart, such as purple, red and blue-green, which are relatively strong. In daily life, we often see the collocation of black, white and gray with other colors. Black, white and gray are colorless, so no matter which color you match, there will be no big problem. Generally speaking, if the same color is matched with white, it will appear bright; When paired with black, it looks dull. Therefore, when matching clothes colors, you should first measure which part of the clothes you want to highlight. Don't mix cool colors, such as dark brown, deep purple and black, which will lead to "color competition" with black, making the whole clothing have no focus, and the overall performance of the clothing will appear heavy, dark and colorless. Black and black are the most eye-catching combinations. The combination of red and black is very grand, but it does not lose its charm. 2. Complementary color matching: refers to the matching of two opposite colors, such as red and green, cyan and orange, black and white. Complementary colors can form sharp contrast and sometimes get better results. Black and white collocation is a classic forever. Second, the coordinated color matching can be divided into: 1. The matching principle of the same color system refers to the matching of two different shades of the same color, such as blue with sky blue, dark green with light green, brown with beige, deep red with light red and so on. Clothes with the same color are soft and elegant. The combination of pink makes the whole person look much softer. 2. Approximate color matching: refers to the matching of two relatively similar colors, such as red with orange red or purple red, grass green or orange. Not everyone looks good in green. The combination of green and light yellow gives people a very spring feeling, and the overall feeling is very simple and elegant. The color matching of professional women's wear inadvertently reveals a static and ladylike taste. The place where professional women wear professional women's clothes is the office. Low color system can make people at work concentrate on dealing with all kinds of problems calmly and create a quiet atmosphere. The environment of professional women's wear is mostly indoors and in limited space. People always want more private space. Wearing low-purity colors will increase the distance between people and reduce the sense of crowding. Colors with low purity are easier to coordinate with other colors, which makes people feel more harmonious and friendly, thus helping to form a cooperative pattern. In addition, we can use the characteristics of low-purity colors to match with limited clothes with rich combinations. At the same time, low purity gives people a sense of humility, tolerance and maturity. By using this color language, professional women are more likely to be valued and trusted by others. Advertising color collocation 1. The overall effect of advertising color The color of an advertisement tends to be cool or warm, and it also tends to be bright or simple and elegant. The impression of different colors formed by these color tendencies is the overall effect of advertising color. The overall effect of advertising color depends on the needs of advertising theme and consumers' preference for color, and the choice and collocation of color is determined on the basis of disadvantages. For example, the colors of drug advertisements are mostly cold colors such as white, blue and green, which are determined according to people's psychological characteristics. This overall color effect can give people a safe, quiet and pleasant impression. Make advertising drugs easy to be accepted by people. If we design colors by subjective imagination without considering the advertising content and consumers' psychological reaction to colors, the result will be counterproductive. Second, the determination of the main color tone The color tone of an advertisement is generally composed of multiple colors. In order to obtain a unified overall color effect, we should choose a main color tone as the main color tone according to the advertising theme and visual communication requirements, and then form the overall color tendency of the picture. Other colors change around the main color, forming a unified color style represented by the main color. 1, food products often use bright and rich colors. Red and orange can emphasize the delicacy and nutrition of food; Green emphasizes the freshness of vegetables and fruits; Blue and white emphasize food hygiene or explain frozen food; The calm and simple tone indicates that alcohol has a long history of brewing. 2. Simple cool or warm tones are commonly used in pharmaceutical products. Cold gray is suitable for anti-inflammatory, antipyretic and analgesic drugs; Warm colors are used for tonic, health care, nutrition, excitement and cardiotonic drugs; And a large area of black represents toxic drugs; Large areas of red and black are used together, indicating the use of toxic drugs. Cosmetics are usually soft neutral colors. Such as red gray, yellow gray, green gray and other colors with various color tendencies, showing the noble and gentle personality characteristics of women. On the other hand, men's cosmetics mostly use black or pure color to show men's solemnity and generosity. 4. Hardware, machinery and instruments are usually black or simple, calm blue and red. Show the characteristics of firmness, precision or durability of hardware and mechanical products. 5, children's products often use bright solid colors and hue contrast, cold and warm contrast of various colors to adapt to children's naive, lively psychology and hobbies. Third, the relationship between the main color and the background color. In advertising pictures, there must be a background color to set off the main color. The relationship between theme and background is the main contrast in print advertising design. In order to highlight the main body, the background color of advertising pictures is usually uniform, and soft and similar colors or intermediate colors are used to highlight the main body color, and even dark colors can also be used to highlight the brighter main body color. The reputation of the background color depends on the reputation of the subject color. Generally speaking, the main color is stronger, brighter and more vivid than the background color. This can not only highlight the theme image, but also widen the color distance between the subject and the background, thus producing eye-catching visual effects. Therefore, when dealing with the color relationship between subject and background, we must consider the moderate contrast between them in order to achieve the purpose of highlighting the theme image and strong color effect.