Traditional Culture Encyclopedia - Almanac inquiry - What color does the poster gold look good with? What color scheme is the most eye-catching in WeChat poster marketing?

What color does the poster gold look good with? What color scheme is the most eye-catching in WeChat poster marketing?

What color schemes are commonly used when making posters? Complementary colors, proportion determines everything! Because the contrast between complementary colors is quite strong, in order to use complementary colors properly, we must carefully consider the proportion of colors. Therefore, when using complementary colors, we must use one color with a large area and another complementary color with a small area to achieve balance. If the two colors occupy the same proportion, the contrast will be too strong. For example, red and green occupy the same area on the screen, which makes people dizzy. You can choose one color as the main color for a large area, and the other color as the small area of the contrast color. Empirically, the distribution principle will be 3: 7 or even 2: 8. How to design tourist posters with color elements? 1, gold

Gold is the color that represents harvest, and it is characterized by warm color. The use of gold in the design of red tourist posters indicates that the revolutionary road is full of hope and light.

In the design of red tourist posters, gold and red are usually matched, both of which are warm colors. Their combination breaks the monotony of monochrome posters and helps to enrich the monotony of posters. Its dynamic visual effect is also the most sincere admiration for the revolutionary history of blood and fire condensation.

2. Blue-gray

The design of the red tourist poster is blue-gray because it is the same color as the clothing of the Eighth Route Army. It has great advantages in arousing the audience's psychological closeness, and it is easy to arouse our deep touch on the common purpose of the military and civilians in that war-torn era. Only when you are moved can you have memories, and only when you have memories can you have the impulse and passion to travel again. Therefore, it should be the representative color of the red spirit and applied to the design of red tourist posters to promote tourist attractions.

3. Red

In the poster design with red theme, the color that can best set off the theme is red. Red is eye-catching and has strong visibility, which can effectively stimulate people's visual nerves and attract attention. Even if people stand in the distance, they can see at a glance.

Red is the blazing flame of starting a prairie fire in the revolutionary era, the commemoration of bloody battles in the rain of bullets, and the symbol of the progressive thought of the proletarian revolutionary cause. Red is characterized by its unique personality, which can create a strong debate atmosphere, fully embody the characteristics of the revolution, and make people relive the passion, excitement and enthusiasm in the revolutionary movement.

On how to use color elements to design tourist posters, Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and graphic processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

What color scheme is the most eye-catching in WeChat poster marketing? Color matching 1, warm tone. That is, the collocation of main colors such as red and orange can make the picture show a warm, warm and warm atmosphere. 2, cool color. That is, the combination of cyan, green and purple makes the picture appear quiet, Leng Yan and elegant. 3. Contrast tone. That is, colors with completely opposite colors are matched in the same picture. For example, red and green, yellow and purple, orange and blue can all produce strong visual effects and give people a bright and vivid feeling. Of course, if the contrast color is not called well, it will be counterproductive and produce tacky and dazzling adverse effects. This requires us to grasp the important principle of "great harmony and small contrast", that is, the overall tone should be unified and harmonious, and there can be some small strong contrast in local areas. Conservative colors such as blue, crimson, brown and green, plus gray or darker colors, can express traditional themes. For example, whether green is solid color or dark color with gray can symbolize wealth. Hunting green with thick gold, or deep red or black, indicates stability and wealth, representing permanence and value. There is no contrast in the gloomy beauty of gray purple, and the red, purple, gray and white blend to express soft beauty. The brightest colors usually have primary colors. Represents the sun, vitality and eternal movement that brings life to everything. When white is added, its bright characteristics will increase, resulting in a particularly dazzling overall effect. A contrasting color scheme, like its complementary color purple, contains vitality and action. {Elegant tones will use only the lightest brightness. For example, a little white will form powder, and this color will bring a warmer feeling. Rice tones can understate the classical noble temperament and give people an elegant impression. Classical tones have the meaning of power and authority. Strong royal blue is the middle decorative color of any classical tone. It is too eye-catching, even if it is matched with other colors, it will not be inferior. Classical tone expresses truth, responsibility and trust, because it is close to green, so it will arouse the feeling of permanence, stability and strength. The color that expresses vitality must include red, and red is the best spokesperson for "sports". Red plus the complementary colors of yellow and green can better express vitality and fully show enthusiasm and vitality. Sea blue is one of the most popular colors. Coloring with this color can be interpreted as a reliable and trustworthy color. When navy blue is emphasized by red and gold. It will become less serious. But it still expresses a firm and powerful feeling. Pink stands for romance, and pink is bright red by adding different amounts of white to red. Like red, pink will arouse people's interest, but it is softer and quieter. Romantic color design can use pink, lavender and pink (slightly pink), which will make people feel soft and elegant. What is "popular" today may be "out of date" tomorrow. The popular color scheme looks comfortable, but it has an eye-catching effect. For example, yellow-green is a good example. Eye-catching colors are suitable for youth, vitality and unusual things. Another example: Yellow-green or yellow-green and red are excellent contrast of colors. In any stressful environment, as long as it is matched with some bright shades of gray-blue or light blue, it will create a peaceful and quiet effect. Among them, the light blue color design will give people a sense of peace of mind, directly with the "chill" of bright colors, which can maintain a sense of peace and tranquility. Purple gives off a strange smell, so it can create a wonderful effect. Purple with various saturation and brightness, with orange and green, is the best spokesperson for excitement and novelty. If purple is matched with yellow-green or yellow-orange, the color tone is out of place, weird and vulgar, but if it is matched, it can show a strange and weird feeling, which makes people stop to appreciate. The dark and bright red-orange color is called Songkhla color. We often use it to combine and design bright, warm, energetic and simple colors. This color has a faint warmth, just like polished bronze ware. When matched with white, it will give off a brilliant natural light. Earth tone is reminiscent of a leisurely and comfortable life. Orange is often used when the color scheme wants to express friendliness. This color tone is open, easy-going and energetic, which can create an equal and orderly atmosphere, but there is no strong and dominant domineering. Orange and its adjacent colors are often used in the food industry, because such colors give off "the taste of food". Grey or black series can symbolize "occupation" because these colors are not so individualistic and have a sense of moderation. Gray is actually the best background color of bright red or orange. These lively colors and low ash can make the original heat a little more subtle. Although gray is not exciting, it is practical and conveys a real and serious atmosphere. (1) colorless design, no color, only black, white and gray. 2 conflict color design, matching a color with the color on the left or right of its complementary color. (2 colors) 3 Monochrome design, which matches a color with any or all of its bright and dark colors. Recommended reading: Get rid of color panic together! Starting from the basic color, ⑦ complementary color design, using completely opposite colors on the color circle. 8 neutral color design, adding a complementary color of one color.