How to do a good job in public relations marketing for start-up small and micro enterprises

Bian Xiao summed up some problems that should be paid attention to in public relations of small and micro enterprises. First of all, startups should learn to be moderately invisible. In the early stage of building products and testing the market, it is best to keep a low profile and not share too much information with VC or other investors. However, paranoid secrecy rarely succeeds, and entrepreneurs need to let investors share some novel ideas of the company on the industry to attract investors' interest. Second, learn to market today instead of the future. The success of a startup comes from execution, and today's behavior will often affect the next few months, so companies should publicize what they are doing in detail and avoid discussing the future direction. When competitors start trying to imitate your model, you and the team have already started to deal with the next stage of affairs. Third, in marketing, we should focus on the key points, not everything. Many start-up teams always try to publish a lot of news in each press release, expecting to get better market effect. For example, mixed venture capital financing, obtaining large customers, product features or important milestones, etc. Therefore, entrepreneurs can divide the published news into several parts and provide them to different media for publication. Even if each media gets exclusive reports, it also ensures the intensity of centralized communication. Fourth, don't show your cards too early. For a start-up, it is very attractive to announce that you are the first in a certain field, but when you show your cards and attract a lot of attention, there will be nothing for people to pay attention to your products again after a while, so the timing of showing your cards is very important.