Seeing is believing! Mcdonald's shooting insider disclosure

Many people have a similar experience: the pictures on the menu are obviously attractive. Unexpectedly, after unpacking, not only the physical object shrinks, but also the way of placement is very rough, which seems to have the feeling of being cheated. In order to clarify similar problems, Hope Bagozzi, the marketing manager of Canadian McDonald's, decided to unveil the mystery behind the scenes himself, and finally let people know clearly that there was no cutting corners. (movie/from YouTube)

Many consumers are a little disappointed when they see the delicious hamburgers advertised, and then look at the hamburgers they actually get. In fact, they are all "illusions" that took hours to "tailor-made". (Photo/excerpt from "YouTube") She took her newly bought cheeseburger to a photography studio specializing in shooting print advertisements for McDonald's, and presented all the steps from the lighting and angle when shooting, to the selection of shooting materials, and finally retouching and coloring, so that the audience could understand the true meaning of the so-called "illustrations are for reference only".

The staff said that the focus of shooting hamburgers is to completely present the contents and sauces in the sandwich without destroying the appearance of the sandwich. All ingredients must be carefully selected, such as thick beef slices, bright cheese slices, and even sliced kimchi and onions, and try to put the stuffing in front when stacking, so as to make the hamburger look "delicious".

After adjusting the lighting and shooting angle, the photo still needs to go through the steps of retouching, removing defects and fine-tuning the tone, and everything is completed. Because the hamburger is cooked and put directly into the carton, the steam inside will shrink the bread, so the thickness of the entity is only about two-thirds as shown in the figure, but the content is actually the same.