Traditional Culture Encyclopedia - Almanac inquiry - Marketing planning of insurance companies

Marketing planning of insurance companies

Insurance marketing plan can be formulated according to the following two points:

1. To make an insurance marketing plan, we should at least understand the local market, find out the most important competitors, combine our own characteristics, make full use of our own advantages, and carry out different marketing strategies. Of course, you can learn from your opponent's good things.

Generally speaking, we will make business plans, plan and implement activities, run customer appreciation meetings, start and stimulate business competition, and so on. The key point is how to make customers recognize insurance and let marketers sell insurance better.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.