The financial crisis has a great influence on the sugar and wine party.

Sohu Blog > China Sugar and Liquor Portal > Log 2009-03- 18 | Innovation and Survival of the fittest-Spring Sugar and Liquor Party under the financial crisis

Be brave in innovation and eliminate the fittest.

Spring sugar and wine party under the financial crisis

As time goes by, the Chengdu Sugar and Liquor Fair in spring is getting closer and closer to us. Since the Spring Festival, under the influence of the financial crisis, the price of domestic high-end liquor has not dropped on a large scale, but the sales volume has decreased to varying degrees. However, when the biggest sugar and wine party in the history of the train is held, what measures will be taken by famous wine merchants, whether domestic high-end liquor will be reshuffled, and whether domestic demand will be expanded under the influence of the financial crisis, all of which are mainly driven by the domestic demand war between low-end liquor and regional liquor. ......

How far can high-end liquor go?

Most high-end liquor brands in China pay attention to the functional value of a single brand, which is either "high price determines high value" or a symbol of identity, status and dignity, and there is no so-called "leading lifestyle". Therefore, for consumers, there is no firm, sufficient and rational reason for consumption. Consuming high-end liquor has completely become an interpersonal prop, not a way of life. When consumers buy high-end liquor in China, what they experience is not their own lifestyle, but their own lifestyle, such as doing things, selling themselves and pleasing others. "Happiness" is the happiness of others, "Happiness" is the happiness of others, and "Success" is the achievement of others. Times are changing, and the main consumer of Chinese wine has been gradually replaced by young people. Cognac, which is common in bars, not only meets the consumption standards of urban white-collar workers, but also can be used as an advanced symbolic drink. Young people occasionally go back to the bar to relax, and usually order a few glasses of Hennessy, Chivas Regal or tequila. This brandy is not very expensive, but it can also make people relax after a day's work. In the bar, we seldom hear someone say, "Give it to me."

Have the courage to make innovations

The global financial crisis has brought great challenges to many industries. In the face of the economic crisis, Hennessy's performance is still stable. According to the global statistics in 2008, the sales profit of Hennessy Cognac increased steadily, especially in China, China became the largest consumer market of Hennessy for the first time. From the launch of Tianheng Cognac in 2006, to the fact that Hennessy X.O Mathusalem and Hennessy Centennial Li Cognac were brought to China in 2007, from the new packaging of Hennessy Richard Cognac and Baileting Cognac in 2008 and the launch of Hennessy X.O. Granvey in early spring of 2009, continuous product innovation has established Hennessy's leading position in the top cognac market in China. In terms of brand building and consumer experience, the performance of China market is also outstanding. In the financial crisis, Hennessy, as a luxury brand, can still survive steadily. Why? Because of the courage to innovate, under the influence of the financial crisis, the import industry has been hit the hardest, but Hennessy still relies on the spirit and courage of being proactive and pioneering. It dares to innovate, and its diversified development is destined to continue to write its brilliant century-old legend.

survival of the fittest

This financial crisis has had a great impact on the export industry. Therefore, many domestic enterprises selling high-end liquor abroad are facing major problems. We will wait and see what they will do at the upcoming spring sugar and wine party. Whether they will launch new middle and low-grade liquor to fight against some domestic small and medium-sized enterprises, expanding domestic demand is a way to resist the financial crisis. How will enterprises face this "Joan Hinton"? We only recognize one truth, that is, survival of the fittest. Do we need to invest so much in the spring sugar and wine party? Will the spring sugar and wine party really bring us benefits? Everything is unknown, why not leave yourself more ways to live? 2 1 century is an information society, and the development of information has brought hundreds of millions of netizens. With the increasing number of netizens, many enterprises have realized the power of the network and entered the era of network marketing. With the development of enterprise e-commerce and e-government, e-commerce will inevitably become the trend of social development. As the most potential sales channel in 2 1 century, do you still want to keep that "old almanac"? Don't! We should be brave in innovation. Only the strong can survive in 2009. Only by daring to try and innovate can we have the last laugh in this financial crisis.