How to practice the golden sentence of beauty advertising copy?

How to practice the golden sentence of beauty advertising copy?

Those slogans that can pierce people's hearts and impress them deeply and want to act after reading them are all golden sentences. The golden sentence of beauty advertising copy can be practiced in four ways:

1 memory excavator-homophonic stalk

Example: A hundred spots are difficult, but xx is good (beauty cream).

Homophonic terrier, using the homophonic conditions of Chinese characters, using words and phrases that the public can easily remember, produces associations and eliminates consumers' strangeness to brand names and products. As a game that China people can understand, it can best make consumers remember and occupy their minds. Letting consumers remember what the brand does will generate sales.

It's easy to remember.-the other way around.

Example: The effect is strong enough for men, but this product is specially designed for women. (antiperspirant dew)

"Nothing in the world is difficult to a willing mind" and "It is better to teach people to fish than to teach them to fish" are familiar sentences in our daily life. The secret of their communication lies in the use of inversion techniques in language expression. Let the difficult philosophical truth be easily remembered by the public, so it is passed down from mouth to mouth. Brand advertising language is also easier to remember through the use of inverted sentences.

3 Grasp the hearts of most people-* * * emotional ability

Example: We hate chemistry (lotion).

Writing a good advertisement requires not only skill but also emotional ability. For individuals, emotional ability allows us to understand others more deeply and better, which is the most important thing in emotional intelligence. For brand promotion, * * * emotional ability is to penetrate those cold data analysis, say what consumers think, and successfully capture the hearts of most people.

4 The effect of four or two kilograms-follow the trend

On National Day, people in China have a bright face.

With the trend, marketing can do great things with small breadth and small money. In hot events and different festivals, proper use can trigger consumers' emotional points, so that consumers can deepen their impression of the brand and have a good impression. At these moments, advertising language can achieve better communication effect.