In ancient times, 72 words were used as the names of shops.

Excerpts are as follows:

According to legend, in the Qing Dynasty, a scholar named Zhu Pengshou was good at naming clients, and he made a lot of money. He collected some famous store names and pondered them carefully, and found that there were only fifty or sixty commonly used words in these store names. In order to facilitate memory and selection, he connected 56 auspicious words in the form of flat, orderly and catchy metrical poems to form a "font size poem":

Shun Yu Xinglong Ruiyongchang, Fufengxiang, Wan Li, Yuan Heng.

Taihe is virtuous, and Qian Ji is kind to Ding Guang.

Juyizhong communication is full, and Daqing is healthy for a long time.

The new year is just a wide range, it is rich and prosperous.

This poem was later spread to the business community. As long as you pay attention to the names of shops in various places, such as the old-fashioned "Tongrentang, Quanjude, Xiedaxiang and Hengyuanxiang" and the newly-opened "Ding Taifeng, RT Mart, CITIC and Henglong", you can find them in the "font poems".