Competitive speech by marketing director

How to use competitive speech to show your talents artistically and make yourself stand out from competitors? This is indeed a question worthy of in-depth study by candidates. Let's share with you the model essay of the marketing director's competitive speech. Let's have a look!

Marketing Director's Competitive Speech Model essay 1 Dear Leader:

Hello everyone!

I'm Zhao Tian. First of all, I want to thank the leaders for giving me the opportunity to challenge myself. I'm the marketing director. I am well aware that the main market competition for this position requires higher ability. However, I firmly believe in my own strength, challenge myself and overcome myself. My name is xx, and I am xx years old this year. As a new employee, first of all, I would like to thank the leader for giving me the opportunity to study in Changzhou, Jiangsu. During this business trip, I learned a lot, whether it is negotiation with customers, thinking about customers' ideas, customer maintenance, product promotion and so on. This will undoubtedly bring me great help in taking over the market, so that I can better contact customers and open up the market faster.

I have the following advantages when competing for this position:

1. has excellent ideological quality. Seven years of training in state-owned enterprises has cultivated my excellent quality and style of hard work, and I have been well trained and improved politically and ideologically. I can keep a high degree of consistency with my superiors in thought and action, and have a strong sense of obedience, service and competitive speech ability of the sales director. At work, I love my job, abide by company laws and regulations, strictly observe professional ethics, respect leaders and unite colleagues. Positive work attitude, able to give up normal holidays, devote myself to work, and sacrifice personal interests for collective interests.

Second, it has strong business capabilities. Over the past few years, I have paid great attention to the improvement of my business ability and strengthened my study of business knowledge from all aspects. In my spare time, I read targeted books and newspapers. At the same time, I also pay attention to learning the relevant national laws and regulations, carefully analyze, study hard and master the national policies related to the sales industry, so that I am always in a leading position when talking with customers. At the same time, I also seriously study the basic knowledge and skills of sales, and use professional theory to guide my work, so that I have strong business ability.

Third, it has strong sales skills and innovative consciousness. In the past 10 years, I have learned from leaders and colleagues around me. Through continuous thinking and exploration, I have not only mastered certain sales methods in an all-round way, but also summarized some unique sales skills, which won the recognition of leaders and the praise of colleagues. In the daily sales process, I constantly absorbed the work experience of my colleagues, and summarized, refined and improved on this basis, thus forming my own innovative and unique sales method, which not only met the needs of customers, but also increased sales.

According to the sales report and product analysis of Shandong Life Insurance in 20 12, the total annual sales of Shandong Life Insurance was 3416.97 million yuan, and the orders with larger sales volume mainly came from prefecture-level companies, among which the order with the largest annual sales volume was 75,000 yuan from Jining Branch. Secondly, the sales orders of 10,000 yuan are Jinan Branch (3 times), Weihai Branch (2 times), Wendeng Branch of Weihai Branch (1 time), Rongcheng Branch of Weihai Branch (1 time), Binzhou Branch (1 time) and Gangcheng Branch of Laiwu Branch (1 time). Followed by domestic refrigerator magnets (260*370mm), ordered three times a year, with a sales amount of 65,660 yuan; China Life Insurance Ye Wei Branch ordered twice (unit price 4. 3 yuan); Order the inner pages of China Life Bank Insurance Marketing Collection twice (unit price 15 yuan); The map of China Life's longevity hall was ordered twice (the average unit price was 59. 5 yuan), the total sales amount is 29,620 yuan; China Life Exhibition Package was ordered 1 time, and the sales amount was 25,050 yuan. In addition, Shandong Life Insurance is more interested in Lehe series, in which crystal glass was ordered for 4 times (unit price 4 yuan), with a total sales amount of 19833 yuan; Crystal glass pot set order 1 time (unit price 7. 9 yuan), the sales amount is 3 1922 yuan. In addition, there are glass oil pan, crystal glass bowl, modern life calendar, year-end gift package, the world's best hanging shaft, folding fan, type 0 fan, safety hammer, sun umbrella, egg cooker, massage waist pad and other products. There are also orders, but the order quantity and amount are not too large.

Obviously, our annual sales of 341697,000 yuan does not match that of an economic province like Shandong, and the sales markets of provincial companies and municipal companies have not been developed in depth, which is a serious waste of resources. The first purpose of sales is to create demand, and the second purpose is to open up markets. If I am lucky enough to compete for employment this time, I will operate and open up the market from the following aspects.

First of all, I will zero my thoughts. The past doesn't mean anything. Now I am a newcomer to the company and the insurance gift industry. My goal is the elite sales of double diamonds, gold diamonds and diamonds, and I want to reach or even surpass them. So what I want to do is how to make every call, how to create customer demand, how to gain customer trust and how to maximize sales orders. I will consult the outstanding elites very devoutly and humbly, and copy their successful methods in the shortest time. I must master the company's products in the shortest time in order to get along comfortably with customers as soon as possible.

Secondly, I will focus on contacting and tackling old customers in units that have cooperated with the company before and have large orders, so as to promote orders as soon as possible and win back old customers. Next, we will confirm the red flag maps of Shandong Life Insurance 17 cities 139 counties one by one, mark the markets without contacts, and then recommend them to customers in a targeted manner, which will also facilitate the comparative analysis of the sales performance of each city and county in the future and develop and tap the market in a targeted manner.

In addition, I will focus on the research and promotion of project products for provincial companies, municipal companies and large orders. Set yourself at least 35 sales calls every day, and ensure the high quality and efficiency of telephone information. Besides, customer maintenance is another important topic for me. I must do everything possible to gain the trust of customers as soon as possible, and I will not give up any sales opportunities. As long as there is a glimmer of hope, I will go all out.

If I can compete for this position, it is everyone's love and encouragement. I will perform my duties with down-to-earth work style, pragmatic work attitude and enterprising spirit, and prove myself with practical actions. Thank the leaders for their trust and support with a hundredfold effort. Take improving sales performance as the top priority and unremitting pursuit of my work, and pursue high sales volume, high performance and high profit to the maximum extent. To this end, I will further correct my work attitude, closely focus on the sales idea of grasping the big and not letting go of the small, and continue to develop big customers and attach importance to small customers with a solid work style and innovative sales measures. At work, I face difficulties, keep forging ahead, do my best, and repay the care of leaders and the help of colleagues with excellent performance. If I fail to compete successfully, I will also bless other colleagues and explain that there is still a certain gap between myself and the requirements of the leaders. I will, as always, do my job well, continue to maintain a good working condition and enterprising spirit, find out the shortcomings in my work, correct them in time, improve my comprehensive quality and work skills, and strive to become a sales manager who can reassure leaders and satisfy customers, and make due contributions to the company.

Marketing Director's Competitive Speech Mode Text 2 Leader:

Today, I am competing for the position of marketing director. I am very excited. I thank the leaders for their training, trust, support and encouragement in the past. I cherish this opportunity very much.

If I can compete for the position of marketing director, I will try my best to re-standardize my responsible area within 1 year, weave the sales network with the market office as the center, weave the network into counties and towns, and control the sales network. Even if the office changes, the sales network of our factory will not be affected. My idea is:

1, standardize the market, unify the current chaotic market price, control cross-selling, intensively cultivate, increase product coverage and expand sales. First of all, according to the distribution of the internal market in the region, set up a number of general agents or offices, and demarcate the sales areas of general agents or offices in a standardized way. The salesman of the company helps to dig out all the secondary wholesalers under the general agent or office, weave the network in the name of the factory, and the general agent or office signs the sales contract with the secondary wholesalers, unifies the wholesale market price, and delineates the sales areas of wholesalers at all levels. Each level of wholesale forms a network and can control the network. When the general agent or office sells our products, the company and the agent or office will achieve a win-win goal, otherwise this network will still be our company's network and our company's market will not suffer losses. This not only stabilizes and expands the market, but also tests the loyalty of customers.

2. Cultivate customer loyalty. By establishing and achieving a win-win goal, the customer is willing to cooperate with us because we can help him make money. In the operation of the market, we should constantly improve our own brand and name as the focus. Only in this way can we continuously improve our customers' desire to cooperate with us, which is also the only way to improve customer loyalty.

3. In view of the bankruptcy opportunity of 353 1, seize the market of 353 1. Fully understand and make use of the sales network of 353 1 market to expand the market scope of our products. For example, in Shanxi market, Li Tao, a former salesman of 353 1, is in charge of Shanxi business. This year, our company appointed him as the general agent of our company in Taiyuan, Shanxi, and used 3 1 network to sell our products. The effect is good and can be popularized.

4. Cooperate with the company to strengthen anti-counterfeiting efforts and improve the credibility of our products.

5. Adopt different sales policies for different markets. For the old market, we should increase the variety of sales, improve the terminal coverage density to tap the market potential, intensively cultivate, clear the field and maintain the niche. To expand the market by means of differentiated entry, gradual penetration and terminal interception for the newly entered relatively blank market.

6. Strengthen assessment management and form a sales team that can bear hardships and stand hard work, dare to fight hard, unite and cooperate, and provide value-added services to customers.

7. Investigate the market, study the sales strategies of competitors, understand the changes and demands of the market, keep close contact with customers, and feed back valuable information to the factory in time to guide us to cope with market changes and make adjustments.

If I can compete for the position of marketing director this time, I will spare no effort to perform my duties, carefully plan, closely organize and consider all aspects according to the requirements of factory development, closely guide our sales work with the market as the guide and competitors as the main goal, enlarge our market and weave our sales network. I will, as always, work hard and study hard to catch up with my comrades and improve myself as soon as possible.