What are the skills of copywriting?

Rhetoric is one of the writing skills of copywriting. What are the rhetorical devices? 1. Metaphor: Actually, metaphor is to compare one thing with another. It mainly helps the copy to enhance its descriptive and interesting, so as to facilitate readers to understand the content of the copy. Quiet is a luxury, especially for lonely people. (Rio is slightly drunk)

2. personification: personify things, turn the original things into people with actions and feelings, personalize the product image and enhance the interest of sentences. It takes ten years to travel three millimeters. (Great Wall Wine)

3. Numbers: Numbers can enhance persuasiveness, the article looks more energetic and the visual effect is stimulating. -Put 1000 songs in your pocket. [Apple Music Player]

4. Citation: Quoting stories implicitly expresses relevant contents and ideas. -Spring tastes just right. You don't eat from time to time. (Are you hungry? )

5. Authenticity: The same word (sound) or word is used at the end of the previous sentence and the beginning of the next sentence, which are closely linked. No matter how big the world is, it is bigger than between you and me. (wechat)

6. Contradiction: Putting two words with opposite or opposite meanings together has a strong contrast effect. Self-discipline gives me freedom. (keep)

7. kotaro oshio rhyme: It is what we often say to make sentences have a sense of rhythm. -all careful calculation is planning for love. (AliPay)

8. Duality: A pair of phrases or sentences with equal words and basically the same structural form, which express two opposite or similar meanings and have symmetrical meanings. -There is hope ahead and scenery behind. (Dongfeng scenery)

9. Cycle: Organize the context into a cycle, and different things express different connections. -If you don't manage your money, it will ignore you. (Financial Weekly)

10. Progressive: The last sentence is followed by the last sentence, getting deeper and deeper. The more you watch, the more you want to watch. (Zhihu)

Let me introduce these ten rhetorical devices first. I want to know more about copywriting. If you are interested in the copywriting in the official WeChat account, go and have a look.