I found the secret answer that this Japanese SUV is popular all over the world in Japanese materials.

The data shows that in 20 19 years, the sales volume of hackers in the European market was 2 19000 vehicles. In the case of the overall shrinking automobile market in China, hackers sold 18.2 1 10,000 vehicles, which increased by 9.9% against the trend; At the same time, in the North American market, the combined record of Qi Jun and hacker vehicles is more than 350,000, and it once exceeded 465,438+00,000.

It suddenly occurred to me that if the global strategic car is similar to the fast food of Hamburg+Coke, the simple and rude greasy nature can quickly meet the demand of taste buds and calories at the same time, while the LaVida and Bora specially supplied by China are more like the increasingly prosperous Chinese fast food. Then, hackers, like Japanese food, are more widely distributed and more exquisite than Chinese fast food in major cities on this planet.

Of course, Japanese food is also graded, such as food stores on tall buildings and roadside food stores. Most gourmets love authentic Japanese restaurants packaged with "ingenuity", among which Jiro Ono, the most famous documentary "God of Sushi", is presented. Although Jiro's three-star Michelin rating was just cancelled because he didn't accept the appointment of passers-by, the 86-year-old man can still make sushi worth waiting for with his exquisite hands.

In addition, "Shi Huai cuisine" is also the object of fascination for Japanese food lovers. As a Japanese-style dinner developed from the food on the coffee table, Shi Huai cuisine inherits the elegant taste of "one juice and three dishes", and presents it in Russian-style way one after another. Diners still need to follow the traditional red tape and taste quietly.

From the standpoint of car fans, I think this traditional Japanese material with the ultimate pursuit of details can be regarded as JDM, that is, Japanese? Domestic? Market: Vehicles or accessories specially produced for Japan's domestic market.

Just as it is not only the signboard effect of Jiro Ono and Shihuai cuisine that makes Japanese cuisine popular all over the world, the scope of JDM, as a single Japanese market, is also shrinking. Whether it is Toyota, Honda, Mazda, Suzuki or Nissan, the focus of production is on Japanese cars that can adapt to different automobile consumption markets-just as many people pursue the ingenuity and exquisiteness of traditional Japanese food, ordinary people often go to global chain stores such as Yoshinoya or Ikeya.

Therefore, what makes Japanese brands stand on the top of the automobile industry is not only the pure JDM flavor, but also the advanced automobile products with both globalization trend and traditional Japanese advantages. The success of Nissan hackers in the global market obviously stems from this.

The success of hackers is not because of its long history. Nissan introduced this brand-new model for the first time in 2006, which is more like an increasingly popular "creative Japanese material". Before jumping out of the original flavor pursued by traditional Japanese cuisine, creative Japanese cuisine began to be more abundant in taste presentation, using various sauces that Europe and America like, more appetizing colors, adding baking and other processing methods, and began to be popular all over the world.

Similarly, as a hacker of Nissan brand developed by British European headquarters, the name Qashqai is translated as "urban nomad". It comes from the desert of Iran, with more sporty modeling and European-style control, which makes this product completely different from RAV4 and CR-V home SUVs at the same time, and broadens the boundaries of Japanese SUVs. From this perspective, hackers are the first to make SUVs truly the choice of young people, not the choice of middle-aged people who are dejected. At this point, Hacker opened the door to sweeping the European SUV market, and after it was put into production in China, it became an evergreen joint venture with a level of10.5 million yuan.

After the release of 20 14, the second generation hacker touched more consumers with its high-quality driving experience and avant-garde design language. After listing, the sales volume in Europe exceeded 200,000 vehicles for two consecutive years. In North America, we have joined hands with our brother Rogue to help Nissan export more than 350,000 vehicles steadily. After the second generation hackers were introduced to China, they also occupied the first place in the market segment with overwhelming momentum-the cumulative sales of Dongfeng Nissan in the past four years reached 677,000 vehicles.

Hackers can achieve great success in a traditional market like China. Hackers, like Japanese creative materials, give consumers a refreshing visual sense.

Nissan's brand-new "V-Motion" design style, like fresh sashimi on a rice ball, makes a new generation of hackers rejuvenate. The most striking thing is the V-shaped chrome-plated decorative strip with a thick front face, and the bright black decorative plate connected with the headlights echoes it at the air inlet. With the honeycomb grille structure, the new generation of hackers have the effect of "age-reducing bangs".

Of course, having such a young visual effect is not only the credit for adding mesh grille, but also the adjustment of details by Nissan design team. For example, the slender headlight group is very dynamic, and the fog lights on both sides of the front bumper also show a dynamic side with complex lines. In the rear part, although the new car retains the same profile as the previous hacker's sideways, the change of boomerang LED taillights inside the lamp cavity is still more stereoscopic, and the silver plaque under the rear bumper is both practical and beautiful.

On the whole, the brand-new hacker has developed flexibility on a strong basis, and the overall style is more in line with the current popular aesthetic trend.

If you look at the brand-new hacker's car, the most memorable thing is the classic sashimi platter-seemingly dull, but in fact it is full of materials.

Maybe the first feeling is that the change is not obvious. Sports-style multi-function flat-bottomed steering wheel and new gear lever wrapped in leather are just icing on the cake. But if you really have access to new hackers, you will be pleasantly surprised to find that it has made great progress in texture and experience.

Back to the intuitive feeling, the brand-new hacker has no large area of hard plastic in the same class car on the dashboard and door panel, and the touch is as soft as a luxury brand. With the peach and plum color "Zhi Ya Interior", you can choose all departments, and the color will always be remembered. It is obvious that the brand-new hackers have rich experience in using materials. For example, its soft material coverage in the carriage reaches 55%, which reminds me of the thick tuna slices covered on sushi.

The new hacker's chain multi-storey seat is even more impressive. The 3D cover of the package can fit the car body well, and with Nissan's long-term excellent triple comfort structure of the seat, I believe that the fatigue of the new hacker owners during long-distance driving can be well alleviated. On the premise of retaining the original space advantage and beautiful design, the new hacker has made progress in materials and workmanship, which makes it find new advantages and gives users who pay attention to quality a clear choice.

The new hacker launched last year, all three models are equipped with a 2.0L in-cylinder direct injection engine and a new generation of XTRONIC? CVT transmission may not have the technical blessing of Nissan VC-TURBO variable compression ratio engine for discerning fans, but in the eyes of the target customers of brand-new hackers, the total achievement of mature and reliable power, like traditional sushi or Lamian Noodles, is just needed by ordinary consumers.

For the brand-new compact SUV, it is absolutely unnecessary for Nissan to use a 2.0T engine. The combination of 2.0L+CVT can not only meet the basic demands of daily driving, but also show excellent fuel economy. Just like Japanese Lamian Noodles, which has a solid taste, although it has no gorgeous shape, its taste and weight are outstanding, making it a more pragmatic choice for young family users.

The 2.0L engine code-named MR20 is actually not simple. Under the high compression ratio of 1 1.7, the in-cylinder direct injection system can achieve the characteristics of high efficiency and low fuel consumption in design. With the assistance of the e-VTC variable valve timing system, the economic performance can be further improved under the condition of meeting the national standard B. XTRONIC of the new hacker? In addition to the inherent smoothness of CVT gearbox, this gearbox can also simulate the 7-speed driving mode, plus the adaptive sports mode that intelligently adjusts the speed ratio according to the throttle opening, * * * enhances the driving pleasure of new hackers.

Of course, the happiness of the new hacker not only comes from the low energy consumption of the powertrain, but also comes from the professional SUV chassis, multi-link independent rear suspension, leapfrog configuration of 183mm ground clearance brought by Nissan CMF platform, as well as the intelligent dual-mode speed-sensing electric power steering system, intelligent stability control and intelligent tracking control, which also have the effect of making the new hacker drive more stable and controllable. From the hardware point of view, the comfort and passability of brand-new hackers have natural advantages over many competitors. These foundations are probably like rice balls on Japanese sushi, which may be easily overlooked, but this is the foundation of Japanese sushi.

Other changes include the upgrade of the new hacker's central control screen to 9 inches, and the physical buttons on the old model are integrated into the touch areas on both sides of the screen. At the same time, Nissan Zhilian system is integrated under the big screen, which covers most network requirements such as voice assistant, weather forecast, navigation path planning, real-time road condition, vehicle condition detection, maintenance service and OTA upgrade. There are also more improvements in active safety protection. Lane departure warning and lane change blind zone warning are basic courses, and a full set of pre-collision intelligent brakes and throttle misoperation correction have been equipped on the car body.

These simple technical upgrades are probably equivalent to the white radish paste and pickled ginger slices used to reset the taste in Japanese materials, pushing new hackers back to the mainstream position of the arms race and allowing drivers to find a more satisfactory experience.

Driving summary:

Through this introduction, I think everyone can understand why the driving school always recommends friends without special needs to buy Nissan hackers in the compact SUV of 654.38+0.5 million. I admit that the new hacker doesn't have the complicated JDM style of Shi Huai cuisine, but it has reached the "best" balance in terms of space and performance. Judging from the market feedback, it has become a very successful global model of Nissan and is sought after by consumers all over the world.

Being able to win wide recognition shows that brand-new hackers have balanced and comprehensive strength. For most ordinary users, it can cater to the public's tastes with meticulous details and sincere materials, just like a pro-Japanese food store, showing the advantages of Japanese brands.

Text || Max

Figure | Network

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.