How to open a hotpot restaurant with the most humanistic feelings

1, psychological preparation before opening a store

Be prepared for long-term hardship. Many people who want to open a shop only see the benefits of "good cash flow and ideal return", but ignore the hard side of this industry. Be prepared to "get out of the relationship misunderstanding". Some investors are holding the idea of "I have many relationships and friends, and how many meals my friends and I eat out a year". In fact, the catering industry is a real market-making industry, and the relationship can only be icing on the cake, not a gift in the snow. Be prepared for "Beware of Time Bomb".

There are two ticking time bombs in the catering industry-fire safety and food hygiene. Fire control work must not be sloppy, and kitchen fire, electricity and oil must be careful. Once an accident happens, it will not only suffer economic losses, but also bear criminal responsibility; If we don't pay attention to food hygiene, it will lead to mass incidents of food safety, and enterprises will also suffer from extinction.

2. Preparation of funds before opening a store

To engage in traditional catering, it is necessary to have a certain scale to be conducive to market competition, because the competition in the hot pot industry is becoming more and more fierce, the scale of single stores is also increasing, and the living space of small stores is becoming more and more limited.

3, hot pot raw materials and equipment procurement

There is a saying in the industry: "Money is everywhere, and holes are everywhere." The previous sentence means swill, waste paper board, wine bottle, bottle cap and so on. You can exchange money after the normal operation of the hot pot restaurant; The last sentence means that every link in the kitchen wastes a little money, smears a little oil, and the procurement link "takes a little way", so there will be a phenomenon that "it looks like business is good, but the boss can't make money".

Purchasing is an important part of catering management. Usually the purchasing staff are relatives or cronies of the boss. The most important thing is the management system and methods. Otherwise, anyone who can be trusted will have problems over time. At the beginning of the business, it is best for the boss to do the purchasing work himself, which has four advantages-knowing all kinds of products, knowing the situation of each market, finding out the price, and learning to identify the quality of products. Because the price of raw materials has risen sharply in recent years, operators should often go to the market to understand the price changes and also care about the output of raw materials. For example, Flammulina velutipes with the same price and weight sometimes have different quality due to different manufacturers, resulting in different copies that can be served, and the output of the same product in different hot pot restaurants will be different.

4. Choice of ports and storefronts

If you choose a good port, the success rate of hot pot restaurant will exceed 50%. It takes a lot of time and energy to locate the site, because the mature ports have been occupied, and the new ports are relatively immature, which takes time to "raise". Generally speaking, a good port has the following characteristics: there are more permanent residents and floating population; Catering is relatively dense; Adequate parking spaces, generally 600-800 square meters of hot pot restaurants must have at least 40 parking spaces, and resolutely give up if they are not ideal; Good image of advertising space and door head; The internal structure of the house is reasonable, and there should not be too many columns, otherwise it will cause obstacles to the decoration and layout and affect the effective business area; The height of the floor should not be too low, but it should exceed 2.8 meters; The distribution, income and consumption habits of tourists within 2 km around the store should conform to the market positioning.

5. Hot pot restaurant decoration

The environment will affect people's mood, thus subtly affecting the taste of hot pot. The beautifully decorated hot pot restaurant is rich in themes and connotations, and customers can feel the unique cultural edification and emotional appeal. It is characterized by the combination of eating and music, strong sense of participation and relaxed and harmonious atmosphere. In addition, the clothing of hot pot restaurant staff must be consistent with the decoration style.

6. Staff recruitment and training

Catering is a labor-intensive industry, which is difficult to recruit and the employees are not skilled. Therefore, the number of employees in a 600-800 square meter revolving hotpot restaurant should be around 10 (5-6 people are needed for normal configuration). And in order to save time, we have to recruit and train employees while decorating. First, recruit management personnel, including store manager, front office manager, supervisor, chef, finance, warehouse management and procurement. Investigate their work experience and experience as far as possible in the places where they have worked, because some people can talk but can't do practical things well, while others are not good at expressing but very capable. Therefore, they must go through various inspections to fully understand their work ability and professionalism. After the management personnel are determined, they will recruit greeters, bar staff, waiters, food delivery staff, chefs, parking attendants, cashiers, cleaning staff and other personnel. After the employees are recruited, they have to solve the problem of food and shelter.

7. Preparation for business opening

Preparation for business opening should start from the following three aspects:

First, carry out renovation training in the later period, and prepare for the opening of the business about half a month in advance. Choose an auspicious day, preferably a weekend, and then make a marketing plan. In order to create an atmosphere and attract popularity, inflatable arches, gas columns, colored balls, flower baskets, etc. should be set up outside the store, and it is best to stage some song and dance performances if conditions permit.

Second, it is also important to formulate preferential measures during the opening period.

Three, in addition, you can also choose newspapers, television or radio and other media to advertise a few days before the opening.

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