How much does it cost to open a coffee book in Shanghai?

Background: Shine Wong used to work in education. Before opening a coffee shop, she ran a travel website. The intense and high-pressure work made Ms. Wang feel very tired, so she changed to a coffee shop. Before opening a coffee shop, Shine Wong knew almost nothing about coffee. By purchasing relevant books and participating in relevant training, he has achieved today's achievements.

Business items: coffee+drinks+light meals.

Area: 30 square meters

Initial capital investment: 654.38 million yuan.

Payback period: 8 months.

The greatest satisfaction that opening a shop brings to Shine Wong is freedom. I open my own coffee shop with the pleasure of learning and the feeling of petty bourgeoisie. No worries, only happiness. Shine Wong is most satisfied with an idealized lifestyle with a small amount of investment.

Coffee shop sketch

30 square meters to vent freely.

"Dreamwalker" is not particularly conspicuous in the bars and coffee streets of Gong Wei Village, and the words "Dreamwalker Cafe" are embedded in the simple white storefront. Walking into the "dream traveler", I was surprised to find that although the decoration here is simple, it has a special taste of home, even warmer and more relaxed than home. The north wall is full of bookshelves and scattered with all kinds of books. Just like a small library, guests can pick up a book and read it at will. The east wall is the most distinctive. The whole white wall is graffiti from the roof to the ground, all of which are improvisations by guests. There are paintings and figures, which are mostly related to feelings and life. Ms. Wang calls it emotional venting. The little dark wood bar is located in the west corner. It is a bit far-fetched to say that the bar is too small, that is, the size of the cashier. On the wall behind the bar is a small wooden wine rack with more than ten kinds of foreign wines piled on it. I think it's to save space. In the south, except for the gate, the rest are all shiny glass bay windows with low windowsills filled with various magazines. There are only two small square tables by the window, only four people can sit, and the whole room can accommodate more than ten people. It's really too small, but the air, light and sound here are even more fascinating, and it's hard to give up, and it feels as relaxed and free as at home.

Dreamwalker is only over 30 square meters, with 15 and 16 seats. Business hours are 2:00- 12:00 every day, and the business peaks are after 3: 00 pm and 9: 00 pm, and all of them are full. There are many artists among the guests, including students from Beijing TV Station, students from neighboring colleges and universities, and friends recommended them.

If you want to run your own business, you must learn to settle accounts first.

Investment: The initial investment of Dream Journey is 654.38+10,000 yuan, including 40,000 yuan for rent, equipment, personnel salary, decoration and products. Of course, there are often some unexpected expenses in the course of business, such as buying related books. For example, a bag of medium-to-high grade coffee beans weighs 1kg, and the price is about 100-200 yuan. Each bag of coffee beans can brew about 50-70 cups of coffee. The cost of a cup of coffee beans is about 3 yuan. In addition, rent, equipment input, product input, personnel cost and water and electricity cost should also be considered (depreciation factor is not considered, and if the depreciation amount is large, it should also be considered).

Income: The price of a cup of coffee here is around 20 yuan, and drinks and light western food are also sold. Coffee revenue accounts for about 30% of turnover. There are about 40 people every day, and the per capita consumption is around 30 yuan.

The way of management

Coffee cocktail salon gathering accountant office

You can see dozens of fancy coffees on the "Dream Traveler" wine list, which is really amazing. I didn't expect such a small shop with only 30 square meters to make so many different flavors of coffee.

At first, Shine Wong inquired about the purchasing methods of coffee equipment and products through the Internet, and gradually got to know more suppliers and comprehensively selected the best suppliers. Coffee shops and equipment suppliers will provide relevant free training. In order to ensure the freshness of coffee, only 1 ~ 2 bags of coffee beans (each bag 1 kg) are brought at a time.

It is not enough to study behind closed doors. It is also important to go out and experience. Take a look at the most romantic and distinctive coffee shops, taste the most authentic fancy coffee and taste the most beautiful and delicious cocktails. Although the expenditure has increased invisibly, it has gained a lot.

In order to improve its popularity, the "Dream Tour" contacted the surrounding universities and carried out some publicity activities, such as salon party activities, reading activities, showing the latest movies, international student clubs and so on. The result is not bad.

Financially, the dreamer found an accounting firm to handle accounting and tax payment issues on his behalf. The monthly cost is 300 ~ 400 yuan, which is much less than the cost of accounting.

At the beginning of this year, the "Dream Tour" Peking University Store opened. The newly opened Dreamwalker has a business area of about 1.50 square meters. It is a comprehensive coffee shop with coffee+drinks+light meals, with an investment of about 400,000 yuan, and is currently in the trial operation stage.

Capital proposal

Do not keep all the eggs in one basket.

It can be seen that Ms. Wang thinks that although franchise stores are relatively worry-free, they are mostly located in commercial areas, and the target consumers are mostly white-collar workers. High rent and high decoration requirements increase the overall investment cost. Therefore, it is not suitable to start a business for the first time when there is not much money. The most important thing in opening a shop and doing business is mentality. On the basis of accurate positioning, we should have confidence in the development prospects, and we should not blindly adjust our business strategy. Running a coffee shop is a good wish, but you must be fully prepared to succeed step by step. Therefore, if you want to have a relaxed attitude, don't put all your possessions on it.

Investing in coffee shops is risky. Business characteristics and business strategy are important, so are site selection and storefront decoration.

Xiao Yu said that 70% success of coffee franchisees depends on the accuracy of site selection. Since restaurants are forbidden in residential buildings in Beijing, they should generally be located in cities, the junction of old and new urban areas, commercial streets and areas that are not prosperous but have development potential. Shopping malls and office buildings with concentrated shopping consumers have the best effect. In addition, some commercial streets in large emerging communities with business districts nearby are also suitable for opening coffee shops.

Coffee shops generally require very convenient transportation, preferably at intersections, "L" faces (that is, right-angle corners) or "M" faces (circular or elliptical corners). In addition, in order to attract customers effectively, it is generally best to choose the first floor. If you choose the second floor, you must have an independent passage.

Xiao Yu also reminded investors that the coffee shop's full occupancy rate, desktop turnover rate, climate, festivals and other factors have a great impact on the income. It is particularly important to note that most citizens are not used to drinking coffee, but the consumption of cafes is relatively high, mainly for white-collar workers with higher incomes, belonging to the "narrow crowd" consumption. Therefore, we should pay attention to the decoration style and cultural atmosphere of the store and capture the psychology of consumers.

■ Cost measurement

The starting capital of a 300-square-meter coffee shop is about 800 thousand.

Take Shangdao Coffee as an example. To open a standard coffee shop of 300-400 square meters, the initial capital is about 80- 1 10,000 yuan.

Specifically, it includes: 4-year initial fee of 200,000 yuan, deposit of 50,000 yuan, standard decoration fee 1.200 yuan /m2 (directed by Shangdao Engineering Department), equipment fee of 80,000-65,438+10,000 yuan (including kitchen facilities such as coffee machine, mill, water treatment equipment, stereo, air conditioner, cash register system and other fixed assets). In addition, some liquidity needs to be reserved to maintain the operation of the store.

There is also an answer reference.

A house introduced by a friend, 50 thousand a year

I didn't use too gorgeous decoration. I am in a small city, and I only used 20,000 yuan.

This equipment used 20 thousand

About 65438+ ten thousand