Japan's parallel Rolex is cheap, why do more people choose to buy it directly?

First of all, correct the point that Japanese parallel Rolex is not necessarily cheap. People buy straight lines because of two points. 1) Straight-line Japanese licensed goods, and the warranty procedures are more assured. 2) Japan's linear Rolex models are relatively cheap, so the straight line is Rolex's first choice in Japan. Let me analyze for you what is a straight line and what is parallel.

What is straight and what is parallel?

Simple summary: Direct marketing is like the pricing of state-owned stores, where the brand agrees on a unified price and the goods are distributed by the brand. Money may not buy goods, depending on what you buy in state-owned stores. Parallel imports are like a private grocery store. The price depends on the market, but there are many sources. As long as you have money, it can get the goods.

1) Direct entry (official authorized watch shop)

Authentic licensed products in Japan are products designated by the watch factory to be sold through formal channels in a certain country or region. Usually, Japanese execution input will have a back sticker for Japanese direct input on the bottom cover, which is easy to distinguish. When it comes to regular products, it is necessary to talk about hourly shifts and BEST. The hourly shift is in Ginza and the BEST is in Shinjuku. These two stores are the two largest comprehensive formal product agencies in Japan.

2) parallel imports (commonly known as Japanese parallel imports)

Simply put, it is to legally adopt imported goods through unconventional channels. Some people say that parallel imports are parallel imports, but in fact, they can't say that completely. Parallel imports are legal in Japan, but they are commonly known as "parallel imports" in Japan. Parallel imports have no characteristics. Watches themselves, like regular products, have all kinds, all of which are popular styles. Water ghosts that are out of stock everywhere can be bought here. Moreover, general stores will try their best to curb the price increase, and the pricing will not be too outrageous.

Research on the Price of Direct Shop and Parallel Shop

Comparing the prices of these two methods, on the whole, most parallel stores of watch brands are cheaper, such as Omega and Breitling, because the channels are widely equivalent to those of watches in Hong Kong, and there will be appropriate discounts. However, if the price of the best-selling Rolex green water ghost Daytona is not necessarily lower than that of the exclusive direct store, the reason is very simple. If the direct store has no goods, the parallel store will definitely increase the price. As for how much money to add, it depends on the market situation at that time.

Where is a good watch shop to buy watches in Japan?

Here are a few watch shops. For the specific watch purchase strategy, please refer to the previous article, click on the avatar and pay attention.

"The insider's self-report of the Tokyo watch purchase case reveals the Japanese watch purchase strategy"

Yixian Specialty Store Rixintang (Ginza)

Rixintang is a Japanese watch shop that has been operating for 60 years. Ginza is our store, with six branches all over the country, which mainly deals in brand-new regular Japanese licensed watches. The brands are Rolex, Breguet and PP (Patek Philippe). I have been there several times, and the overall feeling is that there are fewer people, but there are more varieties of things. For example, the special floor of PP can have about 10 PP in stock, and the overall atmosphere is also good, with a special China manager to receive it.

Address: 7-9- 13 Ginza, Central District, Tokyo

Transportation: Exit A3 of Ginza is 5 minutes, Xinqiao 10 minutes.

2) Kamei (Nakano)

Kamei's claim that the price of watches is the lowest in Tokyo is indeed based on some facts. Take the ghost king as an example. The price of Guiji is 65,438+0,000,980 yen. After the tax refund, it is converted into RMB 49,500, which is brand-new and insurable in the world! But is Kamiki really the lowest price in Tokyo? Actually, it's not exactly like this. Shopping around is king. Guiji's price tag is divided into colors, purple is a brand-new watch and green is a medieval (second-hand) watch. Here we mainly introduce Cartier, Patek Philippe, Frank Mueller, Audemars Piguet, Panerai, Omega, Wanguo, Bulgari and so on.

Address: 5-52- 15 nakano, nakano district, Tokyo.

Business hours: 1 1:00-20:30.

Transportation: JR central line? Yiwu Line/Tokyo East-West Line "Nakano" and "Beikou" 3 points.

Tips for buying watches: There are four famous temples, commonly known as "Four Great Temples", namely Jackroad, Guiji, My Watch and Gem Square (in no particular order). If you buy Rolex, the first choice is a direct store in Ginza. If you can't pay for parallel imports, parallel stores must pay attention to its procedures and identity.