How to sell combs to monks?

Selling combs to monks, like selling ice cubes to Eskimos and gas masks to red deer in the forest, sells products that customers don't need, which seems to be an impossible task and will be the result that most salesmen can't complete. However, for sales experts and sales elites, they accept more similar impossible tasks and challenges beyond themselves, and what they require is the possibility of turning fantasy into ideal, ideal into reality and everything impossible into reality through efforts and skills! Let's look at a wonderful case of sales practice of sales experts:

Once upon a time, there were two salesmen selling combs. Let's call them Zhang San and Li Si. They walk around the street every day, selling combs everywhere. One day, when they went out together, they happened to pass by a temple and looked at the crowded temple. Zhang San was greatly disappointed. "Well, how did they run to this terrible place? There are people everywhere ... how do monks buy combs? " So I went home. (Comment: Giving up sales opportunities easily is a common mistake made by ordinary salespeople)

Li Si was disappointed when he saw the signboard of the temple just now, but his long-term professional habit and spirit of constantly challenging himself told himself that "it is safe to come." How can there be results without action? " Everything depends on people! "(Comment: It's also a rose. People who are sad and happy see thorns, while optimists see flowers. Different mentality and mental model will lead to different results and fate. The basic mentality necessary for a salesman is a positive mentality, even if there is only a glimmer of hope, we should go all out to fight for it. So, he went straight into the temple and thought about the starting point of communication when he met the abbot. (Comment: Quick response, quick action)

After the ceremony, Li Si took the initiative to ask, "Abbot, as the abbot of the temple, do you know what you have done to disrespect the Buddha?" (Comment: Find out the psychological characteristics of the communication object, you can find the breakthrough point as soon as possible, and quickly attract the attention and curiosity of the other party)

Hearing this, the abbot was shocked and asked with trepidation, "Dare you ask the benefactor, what's wrong with Lao Na?"

"Every day, so many kind men and women travel-stained, travel long distances, just to pray for Buddha. But most of them are covered in dirt and have long hair. Such worship is really disrespectful to the Buddha. As the abbot of the temple, you turn a blind eye to this. Is it rude? " (Comment: In view of the tolerance and kindness of the old monk, his tone of voice is not wrong, but it will attract the full attention of the other party. )

Hearing this, the abbot was immediately ashamed. "Amitabha, what do you think of the benefactor?" (Comments: When customers take the initiative to ask for solutions, they have been well integrated into the sales process, which is a good opportunity for sales. )

"Don't worry, the abbot, a piece of cake. When the pilgrims arrive at your hospital, all you have to do is arrange a bathroom and prepare some combs so that the pilgrims can wash up and worship Buddha! " Li Si replied. (Comment: A reasonable solution can relax each other's nervous mood and enhance their desire to buy)

"Thank you for your advice. Lao Na will arrange for someone to go down the mountain to buy a comb tomorrow. " (Comment: Successful promotion should make customers feel that the purchase decision is made by themselves, not imposed by outsiders)

"Don't bother, abbot. I just prepared a batch of combs for you, and I will give them to you at a low price. It is my kindness to the Buddha! " (Comments: When the green light flashed, I immediately pushed the boat forward and quickly entered the theme of cooperation signing)

After discussion, Li Si sold the comb 10 to the old monk at the price of each 3 yuan.

Li Si came back to his residence sweating profusely and was just seen by Zhang San. "Hi, Li Si, did the monks buy combs?" Zhang San quipped.

"Yes, but not many, just ten."

"what! Ten combs? Sold to the monk? " Zhang SAN stare big eyes, mouth for a long time can't close "how is that possible? Monks also buy combs? Selling combs to monks means that Amitabha will not be beaten. How can it be successful? " (Winners find ways, losers make excuses)

So Li Si told Zhang San about the sales promotion process. Zhang San suddenly felt, "I see, I am ashamed, I admire you!" " As I spoke, I thought to myself, "Why should I give up this good opportunity? The old monk is really generous. He bought ten combs at once. Does he still have a chance to sell more combs with higher prices? " (Comment: A salesman is not afraid of making mistakes, as long as he can learn from his failures and learn something. A plan came to his mind. (Comment: Think more, take fewer detours) That night, he discussed with the owner of the comb shop and made 100 combs overnight, and drew a cute little monk on each comb and signed the name of the temple. (Comment: Personalized new products will cause more demand from customers and bring more sales opportunities)

The next morning, Zhang San came to the temple with a special comb of 100. After finding the abbot, he made a deep salute. "Abbot, have you ever thought about revitalizing Buddhism and making our temples famous and incense more prosperous?" (Comment: New breakthrough, or focus on the customer's psychology)

"Amitabha, of course. I wonder what the benefactor thinks? "

"According to a recent survey, there are five temples within a hundred miles of Fiona Fang, and the service of each temple is very good. The competition is fierce! Like the pilgrim grooming service you arranged yesterday, other temples had it as early as two months ago. If we want to make incense more prosperous and famous, we have to do more things for pilgrims that no one else has done! "(Comment: From the perspective of competition, it is easier to make customers more interested.)

"Excuse me, benefactor, what else can our hospital do for pilgrims?"

"The abbot, pilgrims come and go in a hurry. Wouldn't it be wonderful if they could come empty-handed and leave with something? "

"Amitabha, what can this temple give?"

"The abbot, I tailored the exquisite craft comb of 100 for your college. Each comb has the name of your college, and a cute little monk is drawn. There are many dignitaries and celebrities among the pilgrims who worship the Buddha. When they left, they gave each other a comb, which was meaningful. Secondly, they got this commemorative craft comb, which made them feel the exquisite service of the temple, so they passed it on from mouth to mouth.

The abbot nodded frequently after hearing this, and Zhang Sansui sold the abbot 100 combs at the price of each 5 yuan. (Comments: More products, higher prices, you can do things better with your heart)

When Zhang San finished, he came back cheerfully to show off his successful promotion with Li Si. After listening, Li Si was silent and left quietly. (Comment: If you are inspired and thoughtful, you will have a better ending.)

That night, Li Si had a secret talk with the owner of the comb shop. One morning a month later, he took 1000 comb to visit the abbot. After the two sides exchanged gifts, Li Si first asked the abbot about the gift of Zhang San's comb. Seeing that the abbot was satisfied with the previous cooperation, he changed the subject and gave a deep gift. "Abbot, I will help you do a great thing tomorrow!" (Comment: The point of entry is upgraded to arouse the other party's higher interest)

The abbot asked why, and Li Si described his grand blueprint to the abbot: the temples were in disrepair for a long time, and many Buddha statues were in disrepair for a long time. Rebuilding the temple and remolding the golden body of the Buddha statue has become the abbot's lifelong wish, but it is difficult to express his ambition without money. During the abbot's lifetime, how did the temple get a lot of funding? Li Si took out his own 1000 comb and divided it into two groups. One group said "Merit Comb" and the other said "Wisdom Comb", which was more exquisite and generous than the comb the abbot bought before. Li Si suggested to the abbot that the following notice should be posted in the lobby of the temple: "Anyone who comes to our hospital as a pilgrim and donates 10 yuan will get a monk's wisdom comb to comb his hair every day, and his wisdom will continue; Donate to 20 yuan, and the abbot can get a comb for his personal magic merit. Once you have it, your merits will last forever and your life will be safe. " Therefore, according to the calculation of 3,000 pilgrims per day, if 1000 people buy wisdom teeth combs and 1000 people buy merit combs, they can get about 30,000 yuan in donations per day. After deducting the cost of my comb, each 8 yuan will do (figures and logical explanations will be more convincing if necessary).

When Li Si talked with Kan Kan, the abbot was elated. The two hit it off, bought 1 0,000 combs and signed a long-term supply agreement. Since then, the temple has become Li Si's super store. (Guided by customer demand, firmly grasp customer consumption psychology, boldly imagine, carefully verify, gradually guide, and finally achieve the goal)

Isn't this kind of sales expert and sales elite that enterprises are looking for hard? According to the data released by the talent exchange center, almost every job fair is short of food, especially for the first-year graduates after the expansion of university enrollment this year, the employment competition is more intense. Strangely, however, on the one hand, many people are unemployed and can't find suitable jobs, on the other hand, enterprises are worried about not recruiting suitable personnel, especially sales and business personnel. There are many reasons, but one is very important. That is to say, the shortcomings of the domestic education model have led to the so-called talents, especially the newly graduated college students, whose knowledge and study can't meet the actual needs of the market at all, especially the salespeople, courses and teachers in universities are too divorced from society. To solve this problem, on the one hand, as candidates, we should correctly position ourselves, actively look for opportunities to recharge training, and constantly enrich and improve ourselves. Just as no one is born a champion and no one is born a sales expert, sales experts are also trained through professional training. On the other hand, employers should also conduct formal pre-job training for employees after recruitment, especially business personnel, whose work involves public relations, etiquette, communication, negotiation, psychology and other fields. Without training, they can create excellent results, which is tantamount to seeking fish from a tree. Moreover, training will not only cultivate a well-trained first-line marketing team for you, but also play an invaluable role in improving team morale, stabilizing employees and improving sales performance.