What are the significance and characteristics of female marketing?

Female marketing, as its name implies, is a marketing science for professional women.

Because women and men are fundamentally different in social attributes, psychological characteristics, consumption habits and forms, some experts and scholars, led by Shang Dao marketing, have been taking female consumption as their research direction for many years, trying to find out some unique marketing theories and laws suitable for women. It can be said that China's research on female marketing has just begun.

In the United States and Spain, there are two professional organizations that focus on women's consumption research, and they have also published several special women's marketing books, such as Why Women Like to Buy Things and Women's Marketing (the case and actual combat of women's market operation of the world's top companies). In China, the only specialized female marketing publication is Shangdao Marketing, which is a research report. Women are the best in the world.

Strictly speaking, women's consumption and marketing covers a wide range of fields, from women's exclusive consumer goods cosmetics, women's shoes, clothing, jewelry, sanitary napkins and so on. Many household items, daily necessities, and even the chief buyers of cars and real estate are women's consumption areas.

It can be said that the current commercial society is male, but consumption is indeed female.

In the future, the future of women's marketing is limitless and has broad prospects.