How to draw up the case of jewelry store opening promotion?

Generally speaking, opening a small shop and doing the following can basically achieve the effect of opening a new store:

Create momentum for opening through decoration;

Many stores have blank promotions during renovation. During the ten-day renovation period, people came and went at the door of the store, which was wasted. In fact, at this time, you can make a conspicuous large-scale spray painting and a temporary advertisement, which costs little, but 100 yuan. The advertising content can be the brand image promotion of the upcoming opening, or a little disclosure of the opening promotion. Another way to save money is to pull a banner that says, "How many days before a store opens?" .

In addition, making exquisite job advertisements is also a good opportunity to promote the brand. Many stores simply write one word or several job requirements. Because opening a shop will inevitably involve the recruitment of shopping guides, exquisite job advertisements sometimes have far greater significance than the recruitment itself and play a good publicity role.

Use the weekend to create momentum for the opening ceremony:

You may not believe in auspicious days, but the choice of opening time is very important. It is necessary to attract as many customers as possible and cause a sensation. It is generally best to open on Friday and Saturday, because these two days are the two days when people have the strongest sense of shopping and the largest flow of people. Customers have herd mentality, like excitement and crowds. Some stores say well, no matter how many achievements you have today, it is comfortable to watch many people.

Use the atmosphere to create momentum for openness;

Business opening must have a business atmosphere. To let customers know that it is a new business, we must find ways to get some orchids, at least eight, which are too few and have no atmosphere; Of course, if conditions permit, there can also be archways, and some people will engage in bands and the like. In fact, it is not necessary, just like fireworks, which look tacky and do not match;

The opening atmosphere is created to improve the rate of entering the store. In addition, music is also very important. It must be dynamic music. Storefronts without music are terrible. When the music stops at the beginning, people's noise will suddenly stand out, and everyone will be at a loss. The concert masks people's noise and increases customers' sense of security. Quiet storefront makes female customers feel insecure, which is not conducive to relaxing shopping.

Create momentum for openness through promotion;

Because of long-term habits, if there is no promotion, customers will not adapt, but it is not required that the goods sold are of great value, nor that they must be profitable;

Use commodities to create momentum for opening up;

When a new store opens, customers enter the store. They want freshness, but we want customers to have a shopping experience. Customers have a shopping experience in the store, they will feel like regular customers when they come back next time, and they will relax when they come back next time; Prepare more small earrings, small rings, nail polish and other commodities when opening.