5 Teacher Xie's banquet activity plan

First, the background and objectives of the event "Ten years of cold window is happy on the list, _ _ food is grateful."

After the college entrance examination, students will be admitted to ideal universities one after another. The success of students is inseparable from the hard work of teachers. Gratitude is a Chinese virtue, and a thank-you banquet is also the most direct expression for students to thank their teachers for their teaching. The timely launch of the thank-you banquet in the food city can not only increase the business sales in the off-season, but also increase the brand of hotel gratitude culture.

Second, the activity time

20__ _ _ _ 1-20 _ _ _ _ _ _ _ _ _ _ 30

Three. Programme of activities

1, menu making

Make a special thank-you banquet package, beautify the dishes, and reflect a strong cultural atmosphere. While arranging dishes, it is suggested to add some new dishes appropriately; In order to cater to the consumption needs of different levels of guests, four different levels of thank-you banquet packages are introduced, as follows:

Ten-year cold window banquet 488 yuan/table

Become the first banquet 588 yuan/table

Hongtu Youth Pre-service Banquet 688 yuan/table

Champion banquet 888 yuan/table

2. Give preferential policies

Each table is presented with four bottles of beer, a large bottle of nutrition express and a fruit platter.

Free audio microphone equipment and background music during dinner.

During the dinner, a special person took photos and presented photos of the dinner (electronic version).

You can give away a set of school supplies with the university admission notice.

Customers who book the number one banquet for more than 688 yuan/table, and book more than 5 tables at one time, will be given a train ticket (Pukuai) to the university location (province) with the university admission notice; Customers who reserve a table above 10 at one time will be given a train ticket to a university (outside the province) (Pukuai).

Note: the above gifts provide food without discount and tax, and cannot be enjoyed at the same time with other preferential activities in the store.

Fourth, campaign propaganda strategy.

1, activity slogan: Ten years of cold window happiness on the list, _ _ food thanks!

2, banner advertising: _ _ Food City Thanksgiving Appreciation Banquet is in hot reservation! (Outside the store)

_ _ Food City wishes all students to be the first and have a bright future.

Xie Shi Banquet Reservation Hotline: _ _ (Outside the High School Gate)

3. Electronic screen advertisement: Ten-year cold window is on the list, _ _ food thanks to the teacher's kindness, _ _ food city has specially launched a gratitude banquet, the ten-year cold window banquet: 488 yuan/table, to be the champion banquet: 588 yuan/table, the champion banquet: 688 yuan/table. Please enter the store for details.

4. SMS advertisement: _ _ Food City is willing to be the first, and the county students have a bright future. In the hot booking of the Xie Shi banquet, there are also train tickets available for booking. The booking hotline is _ _(654.38+00000).

5. Outdoor inkjet advertising: advertising words, banquet packages, preferential policies, etc.

6. In-store advertising: _ display desk: advertising words, banquet packages, preferential policies, etc.

Kt Edition: Gratitude and Cultural Sentences (10)

The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.

7. Elevator advertisements: slogans, banquet packages, preferential policies, etc.

2. Thank you banquet activity plan

The rise of the consumption boom of "Xie Shi Yan" in restaurants is mainly due to the promotion of student consumption groups. With the smoke of the college entrance examination "battlefield" dispersed, countless students are about to leave the university campus. No matter where they are going, in order to thank the teachers for their inculcation, most students will choose the way of "Xie Shi Yan" to repay their teachers' kindness, which also creates an opportunity for catering operators. After long-term management, our store has been recognized and favored by surrounding schools and community consumers with its elegant restaurant environment, popular food taste, fair and affordable consumer price and meticulous restaurant service. The upcoming "thank-teacher banquet" consumption boom is an excellent opportunity for restaurants to increase consumption income and expand brand awareness and attention. Therefore, the restaurant specially launched the marketing activity of "Thanks for Teacher's Banquet" with the marketing theme of "Cooking oil for ten years and remembering teachers' feelings for nine years in a cold window", and formulated the following marketing plan of _ _ Restaurant's "Thanks for Teacher's Banquet" as the executive outline of this marketing interaction. Details are as follows:

First, the target market analysis of "Xie Shi Yan" marketing activities

"Teacher Xie Banquet" has become the second largest banquet after the wedding banquet in restaurant banquet consumption activities, which shows its importance. Of course, the consumption boom of "Xie Shi Banquet" cannot be separated from the promotion of all participants. Let's analyze the reasons for this "thank you banquet" marketing activity from the aspects of students, parents and restaurant operating income:

1, psychological analysis of students' "comparison"

Most students think that if other students hold banquets in the restaurant, I have to do it, otherwise I will lose face.

2. Parents' "economic" psychological analysis

Parents of students mainly have the following three kinds of psychology: first, "other parents gave their children a thank-you banquet." If they don't thank their children for their feelings, they can't let them go. " Second, "Xie Shi banquet should be given to relatives and friends, and others' Xie Shi banquet should be accompanied by money. In order to get back some points, we have to do it." Third, "it is a big event for children to go to school. It can increase the festive atmosphere and connect feelings when relatives and friends get together to celebrate."

3. The needs of catering management and development

The vast number of consumers have the consumption demand of "thank you banquet", so our catering enterprises can not only meet the needs of the vast number of consumers, but also gather popularity and add joy to the restaurant, and also increase its operating income and brand awareness to a certain extent. Can be said to kill three birds with one stone, why not?

Second, the restaurant's "Xie Shi Yan" marketing activities

1, menu price design and discount

1) When making the menu of teachers' banquet, we should consider linking the menu with teachers to increase the festive atmosphere, so as to win the favor of students and parents.

2) For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.

3) The price of the thank-you banquet should be divided into high, medium and low grades (explained below), and the consumption level should be reasonably expanded.

4) The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).

2, related packages and other promotional activities

1) Specially make a thank-you banquet package. According to the actual situation, the "Xie Shi Banquet" is divided into three grades: the "Ten Years Cold Window Banquet" is 468 yuan/table, the "Top Scholar Banquet" is 568 yuan/table, and the "Top Scholar Banquet" is 668 yuan/table. The name of the dish should be properly packaged to reflect a strong cultural atmosphere (see annex for the specific menu).

2) The champion and the banquet invite lofty sentiments. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).

3) In-store interaction in the restaurant will be rewarded with generous gifts. Restaurants cooperate with schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4) There are gifts on the table and surprises on the field. Students who hold a thank-you banquet in the hotel can get a bottle of _ _ _ year 52-degree liquor water (value 128 yuan/bottle) at the dining table, no matter how much they spend. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.

5) The restaurant provides customers with free parking spaces, priority reservations, free photos, free doctor hats, etc.

6) After dinner, the restaurant will give the teachers attending the banquet a nice little gift (with the name, telephone number, address and website of the hotel printed on it).

3. Advertising

1) Put some outdoor advertisements (signboards, banners, ink paintings) in front of the restaurant.

2) Combination of TV, street banners and newspaper advertisements. Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when peaches and plums are fragrant, the _ _ restaurant grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to show gratitude to the students.

3) SMS advertising, focusing on the old customers of the original hotel, pay attention to the use of appropriate language, mainly introducing the latest activities of the hotel.

4) Make a pop-up advertisement or a bigger advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content of the "thank you banquet" in the restaurant.

5) Flyer advertising, printing 10000 activity flyers, but the flyers must be beautifully made and accompanied by food display maps.

6) You can choose the above kinds of advertisements at the same time, which is the key promotion community or school.

Third, the work arrangement of the staff of the "thank you banquet" in the restaurant

1. Security guards must ensure the safety of restaurant operation.

2. Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be detailed later).

3. Waiters should pay attention to service language skills when they are in the restaurant (congratulations); Serve food quickly.

4. Put some high-end music in the hall; The layout of the main hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

Fourth, the restaurant "thank you banquet" schedule

The marketing activity of "Teacher Xie Banquet" lasted from _ _ _ _ to _ _ _ _. The final interpretation right belongs to _ _ restaurant.

Five, the restaurant "thank teacher banquet" related expenses budget

1, special (literature, science) champion souvenir: 10000×2=2000 yuan.

2. Memorial gift for teachers:100×15 =1500 yuan.

3. Drinks: Drinks will be given until the end of this month.

4. Flyer: 10000×0. 12= 1200 yuan.

5. Doctor's hat, photography, venue layout expenses 500 yuan.

6. Advertising fee: brand (or _ display), banner, ink painting, newspaper, internet and SMS total 65,438+0,000 yuan.

Total cost: 6200 yuan (excluding drinks)

Attachment: 1, banners and slogans, advertising words, propaganda words and service words.

2._ Display samples, inkjet samples and flyer samples.

3. "Xie Shi Banquet" package.

The Effect Prediction of the Marketing Activity of the Intransitive Verb "Xie Shi Yan"

1. Direct effect: If the promotion and related services are in place, 100 tables will be received every month, with an average 500 yuan of 50,000 yuan per table, which can increase the net profit by about 20,000 yuan; The total income is at least higher than the same period last year, and strive to break through the million mark again.

2. Indirect effect: 65,438+0,000 customers' word-of-mouth publicity every month, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, etc. Directly know that the number of people is at least 20,000, which improves the brand effect of _ _ restaurant and increases the opportunities for these people to spend money in the restaurant in the future, which has long-term marketing benefits.

Seven, "Xie Shiyan" other suggestions for marketing activities.

1. The reservation department can search the information of some key customers and publicize it among familiar customers first.

2. With the consent of the customer, enter the customer information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel, with warm colors as the main tone, a big animation on the home page, and news release system, on-line marketing, customer message boards, customer forums, staff entertainment and other contents. Enhance hotel popularity and increase market share through network marketing (the advantages of network marketing are large audience and low cost).

3. Thank you banquet activity plan

1. objective: to seize the graduation opportunity of students every year, promote customers' understanding of the enterprise and increase the operating income of the hotel. Make this plan.

2. Scope:

_ _ Hotel

3. Activity time:

20__ _ _ _ _ ——20__ _ _ _ _ _ _ _ _

4. Responsibilities:

4. 1 The general manager is directly responsible for this plan;

4.2 The direct management personnel of each department are responsible for the implementation and leadership of this plan;

4.3 Marketing Department is responsible for the publicity of this plan;

4.4 The Quality Inspection Department is responsible for the inspection and supervision of this scheme.

5. Details of the event:

5. 1 Our hotel presents a series of preferential packages for Teacher Xie's banquet. These packages are as follows:

Ten-year cold window banquet 999 yuan /8- 10 gift: step by step to promote fruits and vegetables, splendid future banquet 1099 yuan /8- 10 gift: _ a bottle of white wine, 1299 yuan /8- 10 gift.

5.2 The hotel is equipped with a bachelor's (doctor's) uniform for students, family members and teachers who come for dinner to take a group photo as a souvenir.

6, need items:

6. 1 Activities to promote two sets of Yi Labao. 6.2 Bachelor (Doctor) uniform. 6.3 A digital camera.

7. Incentives:

7. 1 If the progress of the activity is affected by personal reasons during the activity, the responsible person will give a negative 100 yuan reward.

7.2 If the guest misunderstood the complaint because he didn't understand the activity, the responsible person would give a negative reward of 100 yuan.

7.3 In case of complaints caused by service and food quality problems during the activity, the responsible person shall, in addition to compensating for the losses, implement 50 yuan negative award.

7.4 In the course of the activity, 20 yuan will be rewarded for actively solving problems for customers and providing quality services, which are well received by customers.

7.5 The food in the kitchen department was recognized and praised by customers, and 20 yuan was rewarded by the food producer.

7.6 The Marketing Department took the initiative to introduce that more than five tables should be invited for the thank-you banquet within one month, and the responsible person would be rewarded for each table 10 yuan.

4. Teacher Xie's banquet program

First, the target market analysis of the "Xie Shi Yan" marketing activity "Xie Shi Yan" has become the second largest banquet in the hotel banquet consumption activities after the wedding banquet, which shows its importance. Of course, the consumption boom of "Xie Shi Banquet" cannot be separated from the promotion of all participants. Let's analyze the reasons for this "thank you banquet" marketing activity from the aspects of students, parents and restaurant operating income:

1, psychological analysis of students' "comparison"

Most students think that if other students hold banquets in the restaurant, I have to do it, otherwise I will lose face.

2. Parents' "economic" psychological analysis

Parents of students mainly have the following three kinds of psychology: first, "other parents gave their children a thank-you banquet." If they don't thank their children for their feelings, they can't let them go. " Second, "Xie Shi banquet should be given to relatives and friends, and others' Xie Shi banquet should be accompanied by money. In order to get back some points, we have to do it." Third, "it is a big event for children to go to school. It can increase the festive atmosphere and connect feelings when relatives and friends get together to celebrate."

3. The needs of catering management and development

The vast number of consumers have the consumption demand of "thank you banquet", so our catering enterprises can not only meet the needs of the vast number of consumers, but also gather popularity and add joy to the restaurant, and also increase its operating income and brand awareness to a certain extent. Can be said to kill three birds with one stone, why not?

Second, the restaurant's "Xie Shi Yan" marketing activities

1, menu price design and discount

1) When making the menu of teachers' banquet, we should consider linking the menu with teachers to increase the festive atmosphere, so as to win the favor of students and parents.

2) For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.

3) The price of the thank-you banquet should be divided into high, medium and low grades (explained below), and the consumption level should be reasonably expanded.

4) The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).

2, related packages and other promotional activities

1) Specially make a thank-you banquet package. According to the actual situation, the "Xie Shi Banquet" is divided into three grades: the "Ten Years Cold Window Banquet" is 468 yuan/table, the "Top Scholar Banquet" is 568 yuan/table, and the "Top Scholar Banquet" is 668 yuan/table. The name of the dish should be properly packaged to reflect a strong cultural atmosphere (see annex for the specific menu).

2) The champion and the banquet invite lofty sentiments. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).

3) In-store interaction in the restaurant will be rewarded with generous gifts. Restaurants cooperate with schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4) There are gifts on the table and surprises on the field. All students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (value 128 yuan/bottle), no matter how much they spend. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.

5) The restaurant provides customers with free parking spaces, priority reservations, free photos, free doctor hats, etc.

6) After dinner, the restaurant will give the teachers attending the banquet a nice little gift (with the name, telephone number, address and website of the hotel printed on it).

3. Advertising

1) Put some outdoor advertisements (signboards, banners, ink paintings) in front of the restaurant.

2) Combination of TV, street banners and newspaper advertisements. Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when peaches and plums are fragrant, the _ _ restaurant grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to show gratitude to the students.

3) SMS advertising, focusing on the old customers of the original hotel, pay attention to the use of appropriate language, mainly introducing the latest activities of the hotel.

4) Make a pop-up advertisement or a bigger flash animation advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content of the "thank you banquet" in the restaurant.

5) Flyer advertising, printing 10000 activity flyers, but the flyers must be beautifully made and accompanied by food display maps.

6) You can choose the above-mentioned advertisements at the same time, which is the key promotion community or school.

Third, the work arrangement of the staff of the "thank you banquet" in the restaurant

1. Security guards must ensure the safety of restaurant operation.

2. Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this content can be detailed later).

3. Waiters should pay attention to service language skills when they are in the restaurant (congratulations); Serve food quickly.

4. Put some high-end music in the hall; The layout of the main hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

Fourth, the restaurant "thank you banquet" schedule

The marketing activity of "Teacher Xie Banquet" lasted from October to October. The final interpretation right belongs to _ _ restaurant.

Five, the restaurant "thank teacher banquet" related expenses budget

1, special (literature, science) champion souvenir: 10000×2=2000 yuan.

2. Memorial gift for teachers:100×15 =1500 yuan.

3. Gift of drinks: 52-degree kouzi cellar aged for five years128×100 =12,800 yuan, and the gift of drinks will end at the end of this month (provided by kouzi cellar suppliers).

4. Flyer: 10000×0. 12= 1200 yuan.

5. Doctor's hat, photography, venue layout expenses 500 yuan.

6. Advertising fee: brand (or _ display), banner, ink painting, newspaper, internet and SMS total 65,438+0,000 yuan.

Total cost: 6200 yuan (excluding drinks)

Attachment: 1, banners and slogans, advertising words, propaganda words and service words.

2._ Display samples, inkjet samples and flyer samples.

3. "Xie Shi Banquet" package.

The Effect Prediction of the Marketing Activity of the Intransitive Verb "Xie Shi Yan"

1. Direct effect: If the promotion and related services are in place, 100 tables will be received every month, with an average 500 yuan of 50,000 yuan per table, which can increase the net profit by about 20,000 yuan; The total income is at least higher than the same period last year, and strive to break through the million mark again.

2. Indirect effect: 65,438+0,000 customers' word-of-mouth publicity every month, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, etc. Directly know that the number of people is at least 20,000, which improves the brand effect of _ _ restaurant and increases the opportunities for these people to spend money in the restaurant in the future, which has long-term marketing benefits.

Seven, "Xie Shiyan" other suggestions for marketing activities.

1. The reservation department can search the information of some key customers and publicize it among familiar customers first.

2. With the consent of the customer, enter the customer information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel. Warm colors are the main colors, and the home page should have large flash animation. There should also be news release system, on-line marketing, customer message boards, customer forums, employee entertainment and so on. Enhance hotel popularity and increase market share through network marketing (the advantages of network marketing are large audience and low cost).

5. Teacher Xie's banquet program

1, the theme of the activity is to congratulate the protagonist xx on being admitted to the ideal university-Anhui Radio, Film and Television College, and to hold this graduation banquet, and at the same time to express gratitude to relatives, friends, teachers and parents.

2. Purpose of the activity

After studying hard at the cold window for decades, I was finally admitted to an ideal university. The purpose of this graduation banquet is to congratulate Zhang. The hero's admission to an ideal university is the result of the help and concern of everyone around her, so more importantly, this graduation banquet is the hero's expression of gratitude to teachers, parents and relatives.

3. Activity flow

(1) is opened by the host.

First, the host came to the stage to explain the purpose and significance of holding this graduation banquet, and then briefly introduced the protagonist.

(2) The protagonist goes on stage

Because the protagonist's ten-year study life is very similar to that of the ancients who studied hard at a cold window for ten years, the protagonist will slowly pace on the stage, recite ancient poems and show the students' study life in an interesting and vivid way by imitating the ancients' reading. And the students present will also cooperate with the protagonist to play in the same way to achieve the effect of setting off the atmosphere.

(3) Play the video

After the protagonist takes the stage, the host will talk to the protagonist about her study and lead to a video. The content of the video broadcast is all kinds of pictures of the protagonist's high school study and life, which reproduces the protagonist's ups and downs.

(4) Show the results

After the video is played, the protagonist will show the achievements of the past ten years-An Guangyuan's admission notice to friends and relatives present here. The relatives and friends present will also express their warm congratulations.

(5) Thanks to the teacher

This graduation banquet will invite Mr. Chen, the head teacher of the protagonist's high school period. Teachers are very helpful to students' success, so on that day, the hero will express his gratitude to the teacher in a special way-sending sausages.

(6) Thanks to parents

Parents are the heroes of children's success, and everything of children can't be separated from the cultivation of parents. Therefore, the protagonist will thank his parents in the form of bowing down and express his deepest gratitude to his parents.

(7) Play the video

The video will show the wonderful and happy life of the protagonist and her classmates. And attract students in the form of playing videos.

(8) Students take the stage

Every student will sing a song of blessing to the hero when he takes the stage. Express my best wishes for the hero's bright future.

(9) Oath

The purpose of taking an oath here is to express my own requirements for the future and myself under the watchful eyes of relatives, friends, parents and teachers, so that I will not forget my past sufferings, the help and care of people around me, my dreams and stick to it.