How to promote the market in the early stage of opening?

Create momentum for opening through decoration;

Many stores have blank promotions during renovation. During the ten-day renovation period, people came and went at the door of the store, which was wasted. In fact, at this time, you can make a conspicuous large-scale spray painting and a temporary advertisement, which costs little, but 100 yuan. The advertising content can be the brand image promotion of the upcoming opening, or a little disclosure of the opening promotion. Another way to save money is to pull a banner that says, "How many days before a store opens?" .

In addition, making exquisite job advertisements is also a good opportunity to promote the brand. Many stores simply write one word or several job requirements. Because opening a shop will inevitably involve the recruitment of shopping guides, exquisite job advertisements sometimes have far greater significance than the recruitment itself and play a good publicity role. In fact, we have seen some companies show their strength through full-page job advertisements in newspapers before, and the reason is the same as this.

Use the weekend to create momentum for the opening ceremony:

You may not believe in auspicious days, but the choice of opening time is very important. It is necessary to attract as many customers as possible and cause a sensation. It is generally best to open on Friday and Saturday, because these two days are the two days when people have the strongest sense of shopping and the largest flow of people. Customers have herd mentality, like excitement and crowds. Some stores say well, no matter how many achievements you have today, it is comfortable to watch many people.

Use the atmosphere to create momentum for openness;

Entrepreneurship must have an open atmosphere. Let new and old customers know that you have started a new business. I don't approve of any fireworks, but we must try to get some flowery blues, at least eight, which is too few and has no atmosphere; Of course, if conditions permit, there can also be archways, and some people will engage in bands and the like. In fact, it is not necessary, just like fireworks, which look tacky and do not match;

The opening atmosphere is created to improve the rate of entering the store. In addition, music is also very important. It must be dynamic music. Storefronts without music are terrible. When you try to stop the music when it is turned on, people's noise will suddenly stand out and everyone will suddenly be at a loss. Concerts mask people's noise and increase customers' sense of security. Quiet storefront makes female customers feel insecure, which is not conducive to relaxing shopping.

Create momentum for openness through promotion;

Because of long-term habits, if there is no promotion, customers will not adapt, but it is not required that the goods sold are of great value, nor that they must be profitable;

Moreover, platinum card promotion is different from general sales discount. The sales discount is one-off, and giving a platinum card can increase the customer's stickiness and encourage customers to shop again. Of course, if it is an ordinary VIP card, it will not have such a magical effect. Many people take it and throw it away, but the new platinum VIP card is different, because it is not only a card, but also a collectible handicraft, which is the first consideration for girls to make platinum cards, so the cost is not cheap, probably four or five times that of ordinary VIP cards ... Many stores pay great attention to how much discount to make when making VIP cards.

Use commodities to create momentum for opening up;

When a new store opens, customers enter the store. Customers want freshness, but we want customers to have a shopping experience. Customers have a shopping experience in the store, they will feel like regular customers when they come back next time, and they will relax when they come back next time; This is why we like to go to the familiar barber shop instead of changing places every time;

In addition, when customers buy the first product, they will greatly increase their desire to buy other products; That's why we went to the supermarket just to buy a bottle of shampoo and finally brought back a lot of things;

Therefore, it is very necessary to prepare some inexpensive products that everyone can buy, one more and one less. For example, supermarkets often regard eggs, washing powder and cooking oil as such commodities.