What should I do to live with goods in Tik Tok?

First, understand and determine the personal style positioning

Determine your position before starting the live broadcast. Do you have any special skills, such as being beautiful, chatting, singing and dancing, or any special talents? Or are you more experienced in something? And the more majors, the better, because this is the basis of your live broadcast.

Second, pack yourself.

The anchor needs to learn how to package himself, such as choosing makeup and clothes suitable for his own style to dress himself up, or buying some fill lights to increase the light during the live broadcast, or buying 3D background wallpaper when the background is not very good.

After one month of broadcasting, you can upgrade and supplement some equipment according to your own needs, such as sound cards and microphones.

Third, the preparation of live content

Before the broadcast, you need to prepare some topics and paragraphs to avoid silence, especially the new anchor. Usually, you can accumulate more paragraphs and stalks online, and you can prepare an accumulation library of materials, and you can copy them when you see good paragraphs.

Most anchors can follow the process of chatting, singing and playing games. In the early stage of the new anchor, due to the lack of popularity and traffic, it is suggested to increase the live broadcast time to increase your exposure. There is an old saying in the live broadcast industry that the new anchor fights for a long time and the old anchor fights inside.

Therefore, if you want to eat in the live broadcast industry, the early efforts are very important.

Fourth, fan maintenance.

Why is fan maintenance important? Because it will affect whether others are willing to brush you or how much they are willing to brush you.

The fourth brother observed nearly 1000 anchors, and the amount of gifts of well-maintained anchors by fans was 10 times that of poorly maintained anchors, which was very different.

The anchor should set up his own fan base, remember to chat with fans after the broadcast and become good friends.

Remember not to come to a group of local tyrants who have gone to a group of iron-blooded fans. It's not local tyrants who accompany you to the end, but your fans. Pay more attention to them.

Verb (abbreviation for verb) personal promotion

According to your experience in live broadcast or communication with fans, you need to improve yourself purposefully, such as getting rid of some shortcomings or adding some new highlights, because this will give fans a lasting attraction and make them feel like growing up with you.

Sixth, the main traffic sources of new anchors

① Live broadcast hall

Many people watch other people's live broadcasts, and when they are bored, they will watch them selectively according to the cover of the live broadcast room. Here, the anchor needs to give himself these very beautiful live avatars, highlighting your people, not the side face, back, non-mainstream and animation.

② Your fans

When you start the live broadcast, the Tik Tok system will prompt your fans, so that these people will click into your live broadcast room. Even so, Brother Si suggests that you build a fan base and send messages directly in the group before the live broadcast, which is more appealing.

③ Short video with Tik Tok.

It is recommended to send a short video one hour before the live broadcast. When others brush, your avatar will have a play sign, so others will click in to see it. This kind of click is very impressive.

Seven, how to predict the live broadcast?

Release your own short vibrato video three hours before the broadcast, and remind you when to broadcast in the copy, so that more fans can walk into your live room;

(2) Before the broadcast, release a short video with Tik Tok, and the content of the short video is the broadcast preview.

Copywriting+events, with funny colors or reversed events.

This form is more interesting and more ornamental than the live copy.

8. Does the live broadcast need to start positioning in the same city?

Opening the same city positioning can attract more fans to watch.

Nine, how to design a live cover?

A high-definition cover and excellent title can help us attract more people in the live broadcast room, and if your cover is unqualified, it will affect the exposure of the live broadcast. And the cover must be people-oriented, and the background should be beautiful but not prominent, because the audience wants to see people instead of scenery.

Ten, how to write a living title?

Within 5 words, highlight personal characteristics and content highlights, and show the main live content.

For example, sweet talk Lori, the healing department is a male god, and after the broadcast, you can share your live room with fans and friends, click on random PK and anchor Lian Mai, actively show your talents and enjoy the heat, and fans of Lian Mai will understand and pay attention to it, and increase the number of fans.

XI。 How to use Tik Tok's own skills?

(1) can be independently delivered through DOU+ and live DOU+ to enhance the popularity of the live broadcast room;

② Pay attention to the square map above the live broadcast square and the square map in the lower right corner of the live broadcast room, and participate in recent live broadcast activities to gain more popularity and resources.

Twelve, live broadcast skills

1. Select products suitable for promotion in Tik Tok.

For any product sold by the anchor live broadcast, the anchor must fully grasp the relevant knowledge of the product in advance, otherwise the live broadcast rollover will not only be embarrassing, but also reduce the trust of fans and anchors.

2. The live broadcast room must be interactive.

Fan interaction: welcome interaction, praise interaction, comment interaction, forwarding interaction, question and answer interaction and welfare interaction.

Whether it is the product itself or other after-sales problems, we should reply in time, so that fans can feel valued and enhance their trust. In the long run, we should recommend suitable products to fans.

3. Stimulate fans' desire to buy.

Stimulate fans to buy by hunger marketing, price stimulation, promotion, grasping pain points, etc., so that fans can place orders in a short time.

4. Fans continue to develop steadily.

For example, send a notice in advance, broadcast live on Tik Tok at X o'clock every day on time, and the spike will not stop ","X, X Tik Tok live broadcast room will have it every week ".

Finally, the second brother operates as a short video and has some previous training materials. I can send them to you if you need them. It may be helpful for you to engage in the next short video work.