What do you need to open an authentic hot pot restaurant?

1. psychological preparation before opening a store should be prepared for long-term hardship.

Many people who want to open a shop only see the benefits of "good cash flow and ideal return", but ignore the hard side of this industry.

2. Be prepared to "get out of the relationship misunderstanding"

Some investors are holding the idea of "I have many relationships and friends, and how many meals my friends and I eat out a year". In fact, the catering industry is a real market-making industry, and the relationship can only be icing on the cake, not a gift in the snow.

3. Be prepared for "Beware of Time Bomb"

There are two ticking time bombs in the catering industry-fire safety and food hygiene. Fire control work must not be sloppy, and kitchen fire, electricity and oil must be careful. Once an accident happens, it will not only suffer economic losses, but also bear criminal responsibility; If we don't pay attention to food hygiene, it will lead to mass incidents of food safety, and enterprises will also suffer from extinction.

4. Preparation of funds before opening a store

To engage in traditional catering in first-tier cities, it is necessary to have a certain scale to be conducive to market competition, because the competition in the hot pot industry is becoming more and more fierce, the scale of single stores is also increasing, and the living space of small stores is becoming more and more limited.

5. Store selection

If you choose a good storefront, the success rate of hot pot restaurants will exceed 50%. However, it takes a lot of time and energy to locate the site, because the mature business district has been occupied and the new business district is relatively immature, which needs time to "raise".

6. Hot pot restaurant decoration

The environment will affect people's mood, thus subtly affecting the taste of hot pot. In the past, the popular hot pot in 30 yuan often only focused on the taste, ignoring the environment. Earthen stoves, earthen pots, earthen benches and the same shops are boring and even frustrating.

7. Staff recruitment and training

Catering is a labor-intensive industry, and the recruitment work is difficult, and the employees are not very skilled, so the hot pot restaurant of 600-800 square meters should prepare about 70 people (normal configuration needs 50-60 people). And in order to save time, we have to recruit and train employees while decorating.

8. Procurement

There is a saying in the industry: "Money is everywhere, and holes are everywhere." The previous sentence means swill, waste paper board, wine bottle, bottle cap and so on. You can exchange money after the normal operation of the hot pot restaurant; The last sentence means that every link in the kitchen wastes a little money, smears a little oil, and the procurement link "takes a little way", so there will be a phenomenon that "it looks like business is good, but the boss can't make money".

9. Pricing of hot pot

The catering industry has already bid farewell to the era of profiteering and become a meager profit industry. In the past year, in some first-tier cities, not only the cost of hot pot dishes increased by 30%, but also the raw materials, especially the raw materials of hot pot bottom materials, doubled the price of dried peppers and increased by 30%. Coupled with the rise of edible oil, it used to cost only 7 yuan and 8 yuan to fry a pot of hot pot bottom material, but now the price of a pot bottom material has exceeded 10 yuan, but no hot pot dares to take the risk to pay for it.

10. Cost control and energy saving

Remind friends who enter this industry, especially when billing stores, to be more cautious. The expenses of hot pot restaurant include rent, utilities, staff salaries, taxes, miscellaneous fees and advertising fees. We should do everything possible to save energy and reduce consumption and reduce some controllable expenses. For example, after the guests in a certain area leave, turn off the lights, air conditioners and exhaust fans without affecting other customers, and try to save miscellaneous expenses including office, procurement, transportation, transportation and maintenance.

Before doing publicity, we should discuss it repeatedly with senior food reporters to determine the publicity plan, media and price, and ensure that every penny is used in the cutting edge while ensuring the effect.

1 1. The preparation for business opening should start from the following three aspects:

(1) For decoration and post-training work, make business preparations about half a month in advance. Choose an auspicious day, preferably a weekend, and then make a marketing plan. In order to create an atmosphere and attract popularity, inflatable arches, air columns, colored balls, congratulations baskets, etc. should be set up outside the store, and it is best to set up a stage to perform some song and dance performances if conditions permit. Special reminder, these things are generally occupied, so you must go to the urban management department to go through the formalities and register for the record, so as not to cause unnecessary trouble on the opening day.

It is also important to formulate preferential measures during the opening period. Many hot pot restaurants offer a 6.8 discount when they open, but the discount is a double-edged sword, which may bring a lot of popularity in a short time, but after the preferential period, the popularity may recede like a flood. You can use the method of giving 50 when the coupon is full 100, so that guests will feel that the discount is stronger and attract some repeat customers. Even if the coupon delivery is over, they will still have a good popularity.

(3) In addition, it is necessary to prepare about 50,000 yuan of funds, choose newspapers, television or radio and other media, and advertise a few days before the opening.