520 mobile drainage scheme

In order to effectively ensure the quality level of activities, we need to make an activity plan in advance, which can clearly define a general direction for an activity. What problems should we pay attention to when making an activity plan? The following are 520 movable drainage schemes (generally 6) I collected for your reference, hoping to help friends in need.

520 activity drainage scheme 1 I. activity theme

Time is silent-true love lasts forever.

Second, the activity time

20XX May 20th.

Third, the venue.

Storefront and surrounding areas.

Fourth, the theme.

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Verb (short for verb) The purpose of the activity.

It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: I will be happy when I enter the door.

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan;

And on the day of the event, the price of 68 yuan 100 lucky draw gold ring is limited regularly;

Send a rose.

Specific activity plan II: Table Tennis Exhibition Competition

Theme: The Secret of Attraction

Award: Attraction Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

Specific activity plan 3: the lady covers the red hijab and binds the man.

Theme: Our love is so tacit.

Award: tacit lover award

Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.

Competition supervision: on-site customer registration or random selection.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

520 activity drainage scheme II I. Activity details

Target audience: unmarried men and women with high quality and high income.

Activity orientation: 520, online Valentine's Day.

Theme: 520- Online Valentine's Day, romantic hand in hand.

Number of applicants: 50 men and 50 women, *** 100.

Activity time: 520 nights. 18:30 - 20:30

Venue: xx(xx Road, xx District)

Purpose of the activity: Render the atmosphere of 520, promote the sales of the company's products during Valentine's Day, and enhance brand affinity.

Second, the implementation plan

1. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, give them full opportunities, increase their attraction, and achieve the original purpose of participating in this activity.

2. The personnel require a college degree or above, and the salary is more than 3,000 yuan.

3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.

4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.

7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.

8, through newspapers, posters and other media publicity, arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for later activities.

III. Contents of activities

1, 100 people threading competition

Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. A pair of diamond rings that can win the live prize. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

2. Game interaction

Talent show (it can be drama performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

Site layout

Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.

Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.

Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.

Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane: Make two garlands under the flower ball and hang paper cranes.

Flowers: place lilies and orchids in a prominent position on the website.

Candle: put a candle on each table. Set off a romantic atmosphere.

Equipment required for activities

Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (to be on the safe side, it is best to make it bigger, without needle tail, and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.

slogan

520, romantic network valentine's day.

In order to forget the memory, remember the ancient legends with actions.

520 Active Drainage Scheme 3 I. Background Analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you".

As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion.

Shuang Hu 520—— In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity is supplemented by promotion, promoting the brand image through media and terminal publicity, and making up for 5? 1 Brand damage caused by price war.

Second, the theme of the event

Which bed will you sleep in this year?

-Shuang Hu furniture brand 20xx love theme promotion.

Third, the theme hype.

Which bed will you sleep in this year?

Phase 1, phase 2, phase 3 and phase 4.

Time 5.105.13-5.165.16-5.205.20-

The project throws problems online and offline, which leads to heated public opinion. Introduce the problem in a positive direction to Shuanghu, and talk about the function of Shuanghu bed and its benefits to sleep. Guide the discussion. Did you sleep in Shuang Hu's bed at 520 this year?

Fourth, the activity time

20xx.5. 17—5.20

Verb (abbreviation of verb) activity content

On the operation mode and activity content of public relations publicity project

This activity of "xx Reality Show" only uses posters, booths and information desks. Interested customers will issue group purchase tickets. After taking photos at the event, they can scan the QR code to participate in the ipadmini lottery and get tickets. (This activity needs to be set in a densely populated area of the city, and it is suggested that the downtown area)

First prize: ipadmini 1.

Second prize: ipodnano5

Third prize: 10 polaroid camera. This project can be publicized on May 12.

"Extending luxury cars to escort love" can participate in the lucky draw of Hummer as a wedding car by buying Shuang Hu products at will during the event. The winner can use Shuang Hu Hummer, and the use date is the filling date.

"520 this year, which bed do you sleep in?" Virus Video Company shot a micro-video and a four-page cartoon of the love handbook to promote it on the Internet. This project was directly promoted by the company.

Your big bed

1. We recommend that you buy a big bed in Shuanghu and enjoy a happy life.

Are you not satisfied with your present bed? Then design your own bed.

3. Participate in the "Your Big Bed" design competition and have the opportunity to get a set of big beds designed for you by Shuang Hu Furniture, which are tailored for you personally;

Shuang Hu 520, a group purchase project in the store, is Love Baby. Anyone who purchases Shuang Hu furniture products during the activity and pays the full amount, that is, from the date of payment to the date of installation (20xx65438+February 30th), can enjoy the daily interest rate of the full amount 1‰. This group purchase project can be held on May1July-20. Customers with group purchase tickets can enjoy the group purchase price, and customers without group purchase tickets can purchase at the normal price.

Buy a big bed and send a boutique wedding home textile. During the activity, you can get a set of fine wedding home textiles by purchasing a regular big bed and mattress.

(Home textile products are purchased by specialty stores)

Buy furniture and send home appliances. During the activity, buy regular-priced products and send them to juicer over 8000 yuan.

During the activity, you will be given a microwave oven when you buy regular-priced products over 12000.

During the activity, buy regular-priced products over 18000 yuan and send a fully automatic washing machine.

During the activity, buy full-price products over 28,000 yuan and send them to the hanging air conditioner.

During the activity, consumers who come to the store to buy Shuang Hu products have the opportunity to enjoy outdoor billboards or bus stop signs for 3 days in the urban area. Can be used to express love, propose marriage, etc. If there are a large number of participants, this activity can be carried out in the form of a lottery. Conditional stores can participate in this activity, and urban areas need to provide 1 or 2, and the cost of screen replacement is borne by the stores.

Activity gimmick

1. Say your love and win an ipad gift.

2. Go to Shuanghu and use the extended Hummer as a wedding car. 3. Buy furniture to send the whole family to a stop.

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time problem

5.6 The market center issues an activity plan.

5.6 Publish the material template of the company's promotional activities.

5.8 Each branch holds a project communication meeting: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.

5. 10 Finalization of publicity materials for each district.

5. 10—5. 12 Production of promotional materials in specialty stores.

5. 12 external publicity and implementation.

5. 17—5.20 Activity execution.

5.30 Activity evaluation submission.

(On May 9th, the company will conduct spot checks on the implementation of the activities of the exclusive store, and punish the branches that fail to implement the activity node or fail to implement it properly. )

Eight. Activity organization

Person in charge of working functions of the working group

chief director

1. Responsible for the decision of this activity.

2. Responsible for the appointment and work distribution of the working group.

3. Responsible for government coordination

Public relations section

1. Responsible for the approval of activity procedures.

2. Responsible for the implementation and approval of venues.

3. Be responsible for the approval of floats, arches, floats and Team X..

4. Be responsible for the follow-up of activities.

Guangxuan group

1. Arrange the advertising cycle according to the advertising schedule.

2. Make advertising materials according to the advertising design template.

3. Supervise the release and implementation of advertisements.

4. Organize and arrange temporary promotion personnel and waist drum team personnel.

Product group

1. Responsible for promoting the implementation of the project.

2. Be responsible for the statistics of unsalable products as this special sale.

sales team

1. Responsible for pricing active products.

2. Be responsible for the publicity and implementation of the details of this activity.

3. Be responsible for order statistics and tracking.

Nine. bill of materials

Ten, the store atmosphere layout

520 activity drainage scheme 4 I. Activity background

Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".

In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on VX, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).

Second, the theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

III. Purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Fourth, the activity time

May10-May 20th

Verb (abbreviation for verb) activity place

Sales point of XX jewelry in North China

Organizer of intransitive verbs

XX jewelry co., ltd

Seven. Event details

Divided into three parts:

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Details are as follows:

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him (her) and let the meteor travel through every corner of the world with your true feelings. I believe that the dream in your heart can be realized.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of XX jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May X. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

520 Mobile Drainage Scheme 5 I. Preface

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Gorgeous flowers convey people's colorful emotions.

Fortunately, our flower shop has also become an important part of weaving this this beautiful city! Here, we only strive for the fragrant garden, people's bright smiles and bright future!

Valentine's day is coming. This romantic, romantic and charming day is a miracle for our flower shop to create flowers every year, and it is also a day we look forward to.

Second, the target strategy

1, overall goal:

In the three-day Valentine's Day activities, the success of the activities will be realized, attracting more customers for the flower shop, winning more people's support and love, and finally achieving benefits.

2. Specific objectives

During the activity, strive for a turnover of more than 20,000 yuan per day for three days, order no less than xx flowers per day and send flowers no less than xx times per day. Total number of scattered flowers xx.

III. Purpose of the activity

With the improvement of people's living standards, people's demand for service industry is also developing. Because it caters to the market demand, the flower delivery market has great consumption potential. Although the current consumers are not obvious, with the establishment of the company's brand, the improvement of its reputation and various publicity effects, it will definitely inspire more consumer groups to start. Our team will strive to build a unified and standardized management model and build its own brand. Therefore, we will enhance the brand awareness and reputation of our flower shop and increase our sales through this activity.

Fourth, the active object.

Our flower activities are mainly aimed at people aged 16-30. Xx% of these young people are curious and innovative, which will lead to the consumption boom of this kind of consumer goods.

Verb (short for verb) is the theme of the activity.

"Flowers invite you to spend Valentine's Day."

Activity mode of intransitive verbs

(A) determine the partners

In this activity, we can find companies that provide us with bouquets and flower care products to cooperate with and try to get their sponsorship.

(2) Promotion methods

1, flower booking activity-flower delivery project

2, Valentine's Day theme flower exhibition activities

3, Valentine's Day bouquet promotion activities

4. Valentine's Day flower-scattering special activities

5. Short articles related to flower arrangement

Seven. Time and place of activity

(1) Activity time

This activity lasts for three days, which are May 19, May 20 and May 2 1.

(2) Venue

The activities of our flower shop are in front of this flower shop and some nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day.

Eight, advertising mode

1, large exhibition board

2. Flyer

3. Logo design, flower shop decoration and layout

4. Website promotion

Nine, preliminary preparation

(1) Personnel arrangement

1. Recruit xx temporary workers (xx female, xx male) before the event, responsible for delivery, customer service, bouquet decoration, publicity and selling scattered flowers. It is required that the flower delivery personnel must be familiar with the local environment, so as not to lose their position and send flowers late.

Need 8 delivery personnel (our original xx delivery personnel, xx male temporary workers);

Need xx staff (our original), xx customer service staff, xx female temporary workers to answer the phone, online orders);

Xx bouquet decorator (xx bouquet decorator in our shop, xx female temporary worker);

Publicity at the door of Xx, publicity at xx Street (xx temporary workers, xx female, xx male, publicity at the door of female, publicity at nearby male);

Arrange xx staff to sell loose flowers in nearby universities, cinemas, large entertainment venues, squares, gardens and other places where lovers will go together on Valentine's Day (our store used to have 1 salespeople, all of whom are female temporary workers, and the salespeople will give these 13 temporary workers a little training);

In addition to sending temporary workers, other temporary workers can hire some college students who work part-time nearby. The relative cost of college students' part-time jobs is low, so hiring them can reduce the cost.

(2) Material preparation

Before the event, we will carry out various advertising activities, distribute leaflets in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, widely accept all kinds of reserved bouquets and online orders, and prepare to supplement enough sources for the public to send and sell flowers, and the items provided by our partners will be packaged into small gifts for the event.

X. medium-term operation

During the activity, consumers can get our VIP card when they spend all their money in 99 yuan. No matter new or old customers, all VIP customers can only receive one gift with VIP card. If customers have any questions about this activity, the sales staff should explain in detail, and the final interpretation right of this activity lies in our store.

XI。 After surgery

1. Build a customer forum platform on the website, give customers opinions or suggestions on our flower shop activities, solve customers' dissatisfaction with our activities, and then randomly select xx places to send out our elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of strike while the iron is hot to further improve the popularity and reputation of our flower shop brand, retain old customers, attract new customers, and raise the sales rate of flower shops to a higher level.

Twelve. cost budgeting

Temporary workers' expenses: xx people, with an average daily wage of xx yuan per person.

Decoration of the store: replace some old ornaments, from the front of the store to a red carpet in the store. Compared with the storefront, the storefront decoration is more prominent, attracting the desire of passers-by. About xx yuan

Advertising fee: a banner is about xx yuan, two leaflets are about xx yuan, and the large exhibition board in Annex I is about 5 yuan a month, each of which is about 8,000 yuan a month.

project cost

Temporary workers' expenses are xx yuan.

The storefront decoration in the store is xx yuan.

The advertising fee is xx yuan.

Total xx yuan

XIII. Accident Prevention

1. In order not to be late for sending flowers, we will inform the flower sender to arrive at the destination 5- 15 minutes in advance.

2. In case of government intervention, we will make reasonable coordination and actively cooperate with the government.

3. In case of customer complaints, we will communicate with customers in the most appropriate way, apologize to customers immediately, and take corresponding measures to solve customer dissatisfaction.

Fourteen Effect estimation

1, complete facilities, perfect facilities, to meet customer needs, publicity in place, service to home.

2. It has improved the public's awareness of flower shops and left a deep impression on the public, just like thinking of melatonin when it comes to giving gifts. Let consumers think of our flower shop first when they talk about sending flowers; So as to have more loyal and stable customers.