Guangzhou wanglaoji drug co., ltd. jiaduobao group

Jiaduobao Group is a large-scale professional beverage production and sales enterprise headquartered in Hong Kong. Founder Chen Hongdao 1995 introduced the first red canned "Wang Lao Ji" in Dongguan, 1.

Jiaduobao's products include red jar "Wang Lao Ji" and tea beverage series. "Wang Lao Ji" is a national time-honored brand in China with a history of 170 years. Red jar "Wang Lao Ji" is the largest brand in herbal tea industry. It is made of pure Chinese herbal medicines and has a unique function of clearing away heat and reducing fire. The sales network covers more than 30 provinces, municipalities and autonomous regions in Chinese mainland, and is exported to Southeast Asia, Europe and America.

On the evening of May 18 in the 2008 Wenchuan Earthquake, the "Giving Love-2008 Earthquake Relief Fundraising Party" held in the No.1 Studio of CCTV raised more than 65,438.05 billion yuan. Among them, China beverage giant canned Wang Laoji made a single highest donation of 1 100 million yuan in China, which explained the most admirable spirit of national enterprise in this era.

20 10 On April 4th, an earthquake with a magnitude of 7. 1 occurred in Yushu, Qinghai. On the evening of April 20th, in CCTV's "Special Program of Great Fund-raising Activities for Earthquake Relief", Jiaduobao Group once again donated 1. 1 billion yuan to the disaster area, once again explaining the national enterprises.

effectiveness

Love Yushu-Jiaduobao Group donates again 1. 1 billion.

On the evening of April 20th, 20 10, "Love Yushu without Borders-Special Program of Large-scale Fund-raising Activities for Earthquake Relief" was held on CCTV. With the approval of the Central Committee, this large-scale disaster relief party jointly sponsored by the Propaganda Department of the CPC Central Committee, the Ministry of Civil Affairs, the State Administration of Radio, Film and Television and the China Red Cross Society received strong support from all walks of life, and people from all walks of life, such as enterprises, literary and art circles, gave generously and set off wave after wave of donation upsurge.

At the party, Yang Aixing, general manager of Jiaduobao (China) Beverage Co., Ltd. solemnly said, "Jiaduobao Group has long had an indissoluble bond with the beautiful and great people of Qinghai Province. The mineral water of Kunlun Mountain under the Group comes from the Emerald Everest of Kunlun Mountain in Qinghai. At this moment, every employee of our Jiaduobao Group shares the same feelings with the people in the disaster area. We sincerely pray that the people in the disaster areas can get rid of their suffering and rebuild their beautiful homes as soon as possible! " He also said that the Jiaduobao Group once again donated 1. 1 billion yuan to the disaster area, and the applause thundered, which aroused strong repercussions from all walks of life. Before the Wenchuan earthquake in 2008, Jiaduobao also donated 654.38 billion yuan, the highest single donation in the history of private enterprises. This move is repeated again, writing a legend of national enterprise donation.

After the meeting, the relevant person in charge of Jiaduobao Group said in an interview that as a member of China's national enterprises, the rapid development of its brands Wang Laoji and Kunlun Mountain cannot be separated from the support of the general public. I feel the pain of the people in the disaster area. This donation is just to do my part. At the same time, he also said that no matter how big the ability is, no matter how much the donation is, no matter how small the strength is, it is also a kind of support for the disaster-stricken areas. I hope that colleagues from all walks of life will take action, pay attention to the disaster situation, offer love and help the people in the disaster areas to tide over the difficulties and rebuild their homes as soon as possible.

The head of China Foundation for Poverty Alleviation said that Jiaduobao Group, as a representative of private enterprises in China, once again donated as much as 1 100 million yuan for disaster relief, thus writing a new chapter in corporate philanthropy in China. In 2008, it was it that took the lead in donating the highest single donation in China, which led other enterprises to pledge enthusiastically. In a sense, Jiaduobao's charity feat has demonstrated and radiated the whole industry and even the whole society, and promoted the rapid development of charity in China.

According to the reporter's understanding, previously, Jiaduobao Group donated 6 1000 boxes of Kunlun Mountain Water through the China Foundation for Poverty Alleviation during the drought in Southwest China some time ago, with a value of more than 5 million yuan. On April 18, considering that the Yushu earthquake-stricken area in Qinghai Province is located in the plateau, some rescuers have already experienced altitude sickness, Jiaduobao Group donated100000 yuan, which is mainly used to build five oxygen inhalation stations along the way from Xining to Yushu and Yushu earthquake-stricken areas, providing free oxygen inhalation services for patients, children, doctors, emergency rescuers, freight drivers, media reporters and other personnel, and providing support and guarantee for frontline rescue work. It is understood that each oxygen inhalation station is equipped with 100 negative ion oxygen devices, and the daily service volume is expected to exceed 10000 person-times.

On the evening of May 5th, at a fund-raising party jointly organized by many ministries and CCTV,10,000,10,000,000 yuan donated, which made Guangdong Jiaduobao Group, the producer behind "Wang Lao Ji", "become famous overnight". "I hope they can get rid of the pain as soon as possible." Mr. Yang, the representative of Jiaduobao Group, held a huge red check and made a donation of 1 100 million yuan to become the single highest donation enterprise in China, which immediately became the focus of attention.

Just when Jiaduobao announced a donation of 6,543.8 billion yuan, the word-of-mouth effect caused by social welfare immediately spread on the Internet. Many netizens searched for information about Jiaduobao for the first time. As a result, the website of Jiaduobao was immediately exploded after the news came out 10 minutes. "If you want to donate, donate 1 100 million. If you want to drink, drink Wang Laoji!" Comments such as "China people only drink Wang Laoji" were quickly sought after by many netizens.

20 10 On April 20th, in the special program of large-scale fund-raising activities for earthquake relief held by CCTV, Jiaduobao Group donated 1. 1 billion yuan, exceeding the donation amount during the Wenchuan earthquake, creating a legend of private enterprises' dedication, explaining the social responsibility of national enterprises and touching countless people.

Introduction to Jiaduobao Group Jiaduobao Group is a large-scale professional beverage production and sales enterprise headquartered in Hong Kong. 1995 launched the first red can "Wang Lao Ji", 1999 established a production base in Chang 'an Town, Dongguan City, Guangdong Province, China in the form of foreign capital. In line with the strategy of opening up the national market, the Group has set up production bases in Beijing, Zhejiang, Fujian and Guangzhou.

Canned glory

Jiaduobao, which donated 100 million yuan for earthquake relief, pushed this originally unknown enterprise to the front desk. Some netizens even threw out the post of "Buy All Wang Laoji", which triggered the phenomenon that Wang Laoji herbal tea was out of stock everywhere. However, most consumers don't understand that the donation of 100 million Jiaduobao is not the manufacturer of Green Tetra Pak. Wang Lao Ji, packaged in red cans and green tetra Pak, is not a family. In fact, the origin of Wang Lao Ji's packaging from two different manufacturers has to start with a transaction in the mid-1990s. 1995, Guangzhou Pharmaceutical Group, the owner of Wang Laoji brand, leased the right to use Wang Laoji canned brand to Jiaduobao in Hong Kong.

"The right to use the Wang Laoji brand of Hong Kong Jiaduobao was indeed leased to him by us, starting from 1995 and continuing until 2020." June 19, Guangzhou Pharmaceutical Co., Ltd.

He, secretary of the board of directors of the company, confirmed that Jiaduobao had the exclusive distribution right of the red pot of Wang Laoji herbal tea during this period.

Before renting it to Jiaduobao, "Wang Lao Ji" settled in Guangdong market 100 years ago, and it was only a regional local drink. He Qing, the marketing director of Wang Laoji Pharmaceutical, once told the media that the core competitiveness of the entire Guangzhou Pharmaceutical Group was not concentrated on drugs and beverages. "Since someone is willing to make drinks, our resources,

If you can't use it yourself, you might as well rent it. "

"Now it seems that it was very correct to make this decision at that time." He said that it is not easy to make the sales of herbal tea reach several hundred million.

According to Geng Yicheng, general manager of Mei Cheng Marketing Consulting Co., Ltd., "The market of Wang Lao Ji herbal tea was completely made in red cans, and Green Tetra Pak entered later."

Guangzhou Wang Lao Ji Pharmaceutical Co., Ltd. does not deny its "borrowing light" behavior. He Qing, Marketing Director of Wang Laoji Pharmaceutical Co., Ltd. said that the current strategy is to give priority to borrowing, because the green packaged Wang Laoji herbal tea was listed as early as the mid-1990s, but it tastes bitter and the output is very low. When the "red can" beverage is making great strides in the market, the "green bag" has also rapidly improved its formula to make its taste closer to that of the "red can".

Driven by red cans, the sales of "green bag" Wang Laoji reached 765,438+billion in 2007, and Wang Laoji Pharmaceutical, which once ranked first in the company of Guangzhou Pharmaceutical Co., Ltd., also became the champion in sales and growth. In 2007, the sales of herbal tea in Pan Gaoshou was only about 50 million.

Canned drive tetra pak packaging.

"Without Jiaduobao, there would be no Wang Laoji today." Mr. Geng, an insider, said that the system of GPHL limited the development of many brands. He also admitted that before 2000, the sales volume of Wang Laoji was even lower than that of Chen Liji and Pan Gaoshou.

GPHL's "idle resources" shine brilliantly in the hands of Jiaduobao. No one can deny Jia Duobao's efforts and contributions to Wang Laoji's glory today.

"In 2003, Jiaduobao spent more than 6,543.8+billion on advertising." Geng Yicheng said on June 16 that under the strong advertising campaign, with the well-known slogan of "afraid of getting angry, drink Wang Laoji", Wang Laoji in red cans quickly opened the market: in 2003, the sales of Wang Laoji in red cans increased from/kloc-in 2002. In 2004, despite the continuous expansion of production capacity, the demand was still in short supply, and the annual sales exceeded 654.38 billion yuan; In 2007, the sales amounted to 8 billion yuan.

In recent years, Jiaduobao's competition for the market has never been relaxed. "Blocking Wang Laoji" is a typical case.

After this "blocking Wang Laoji" incident, Jiaduobao gained fame and fortune. but

This event itself has also been praised as a classic case of network marketing by the industry.