Why did Wang Laoji switch to "toothpaste"?

Drink Wang Lao Ji if you are afraid of getting angry. I believe this classic brainwashing advertising copy ranges from 80-year-old people to three-year-old children. As a result, people eat things that get angry with hot air, or their mouths get angry and their throats get inflamed. The first thing that comes to mind is to drink Wang Laoji.

Wang Laoji was founded in the Qing Dynasty with a long history and profound cultural background. In recent years, Wang Laoji has firmly established his leading position in the herbal tea industry with his classic herbal tea formula and excellent marketing copy.

Wang Laoji introduced 1828 herbal tea toothpaste.

65438+1On October 29th, Wang Laoji introduced 1828 herbal tea toothpaste, which is still the original formula, with a familiar taste and the original selling point of "fear of getting angry".

The efficacy of this toothpaste is mainly to prevent, treat and care for the oral cavity. Adopt the original formula of three flowers, three grasses and one tree to clear away heat and toxic materials and prevent getting angry.

Why did Wang Laoji suddenly put toothpaste across the border? I believe this is not a whim.

The person in charge of the company said: "Many people may not know how to make herbal tea, so they suddenly make toothpaste. In fact, all our oral problems are caused by anger, and the root cause of oral problems is prevention. We hope to make full use of the herbal tea formula, coupled with the decline in dividends in the daily chemical market in recent years, so we chose to launch toothpaste at this time. "

People think that the efficacy of Wang Laoji herbal tea formula is cooling and detoxifying, so it seems that herbal tea toothpaste has unique conditions to enter the mouth. Even without advertisements, people can combine this toothpaste with clearing away heat and toxic materials. In addition, the intellectual property accumulated by herbal tea for many years has its own theme and direction, and it has also become a stepping stone for Wang Laoji to enter the daily chemical industry.

More than Wang Laoji

There are not only cross-border dental dentist Wang Laoji, but also many well-known pharmaceutical companies such as Yunnan Baiyao, Pien Tze Huang and Mitsui Shuanghuanglian. In addition to the brands we are familiar with every day, we have also launched toothpaste that crosses national boundaries.

According to the data, modern people's work pressure and diet problems, such as gum anger, gum swelling and pain, oral ulcer and other problems have been bothering people. This is not the main problem of going to the hospital, but oral discomfort often makes people feel uncomfortable. As a result, toothpaste containing pharmaceutical ingredients, represented by Yunnan Baiyao, has emerged as the times require.

Undoubtedly, the most successful pharmaceutical company in the cross-border dental industry is Yunnan Baiyao, which takes toothpaste as the carrier and Yunnan Baiyao as oral health care. Its participation makes up for the blank of this type of consumer groups in the market. Starting from the actual needs of consumers, Yunnan Baiyao has successfully become the leading brand of local toothpaste, with accumulated sales exceeding 30 billion.

Maybe I saw the potential of toothpaste market in China. On 20 16, Pien Tze Huang also introduced toothpaste. In just three years, tablet toothpaste with fire-clearing and anti-inflammatory effects has continuously expanded its market share. According to the survey, consumers' satisfaction with Pien Tze Huang toothpaste is over 90%, which means Pien Tze Huang toothpaste enjoys a good reputation in consumers' minds.