Will the first store open on April 1 this year?

The origin of the century-old drugstore Yu Tianchengtang: Songjiang Daily 2008- 10- 10 The old news of Rongcheng Shanghai residents mentioned the old-fashioned drugstore, and there are always several store names in the wrench index: Tong, Cai Tongde, Lei and Hu Qingyu. I don't know that there is another "old Chinese shop" pharmacy in Songjiang-Yutian Chengtang. Yu Tiancheng Tang was founded in the 47th year of Qing Qianlong (1782), one year earlier than Han Chuntang. Stories handed down from generation to generation in the early years are even more legendary. □ Reporter Chen Jiaxin sells pickles in exchange for Yu Youyuan, the founder of Chinese medicine shop Yu Tianchengtang, who comes from a halfway house in Qiao Zhuang, Ningbo, Zhejiang. His ancestors were mainly farmers. The garden gardener is an agricultural expert and has an economic mind. In addition to growing food, he also grows and buys wild vegetables himself, and then carefully marinates them into pickles, which are shipped to Songjiang for sale every year. His boat is moored by the river outside the west gate of Songjiang, and the pickles stand in front of a Chinese medicine shop in Changqiaotou. Because his pickled pickles are of high quality and low price, they are deeply loved by local people. He is kind, so business is good. He goes to Songjiang to sell pickles every year, and the money he gets is stored in this drugstore. When he was in his fifties, he felt old and his four sons became families. He planned not to sell pickles in Songjiang prefecture in the future, so he asked the owner of this drugstore to settle his deposit. The owner of this drugstore has been unable to repay the principal and interest of this deposit. Moreover, the pharmacy owner also wanted to go back to his hometown in Ningbo to spend his old age, so he paid off the wealth of the pharmacy and gave it to the owner. Being in heaven, I thought it was God's will. I immediately returned to China, invited my relatives and friends, and appointed people who knew the business of medicinal materials to manage it. In order to make the drugstore a success, he named it Yu Tiancheng, taking Yu's family name as "surname", which means "fate is the same, virtue is immortal". Since the "Yu Tiancheng" signboard was put up, the pharmacy business has been booming. According to the older generation, he is "lucky", but in fact this is inseparable from his reputation of selling pickles in Songjiang for many years and the strict management of the store. Since then, the number of people engaged in Chinese medicine among the descendants of Yu has increased, and the Yu family has also developed by half. At that time, it was circulated in Qiao Zhuang: "Children Yao Ma Jing Zhang, silver is easy to hit the wall; Going home halfway, ginseng fried pickles. " From an apprentice to "Mr. Ada", Yu Xiuchu, the third generation descendant of Yu Tianchengtang and the eldest son of Quan Ji, the fourth son of Yuangong, is a well-deserved book. Many people know his name because Yu Xiuchu was the first Mr. Ada of Hu Qingyu Hall founded by Hu Xueyan. Why did the head of Cheng Yutian Guild Hall in Songjiang be attracted by "Red Top Businessmen" and move to Hangzhou to enter Hu Qingyu Guild Hall? This has to start with his experience in Yutian Chengtang. Yu Xiuchu was smart and eager to learn from childhood, but he had no intention of becoming famous. He is very interested in the pharmaceutical industry that saves lives from family traditions. /kloc-at the age of 0/3, he became an apprentice in Tianchengtang. When the old master in the shop saw the eldest grandson of his old club coming to school, he was respectful to him and dared to order him to do any chores. Yu Xiuchu is worried. He went to the old master and begged them not to "offer" themselves as young masters, so that he could start from the bottom and correct his mistakes himself. In this way, Yu Xiuchu humbly asked for advice and kept in mind the performance, efficacy, processing technology and processing methods of various medicinal materials in the store. He was also proficient in everything from workshops to shops. At the beginning, the little apprentice who was "interested in students" became a formal clerk standing in front of the counter, and finally provoked the backbone of the pharmacy and was promoted to "Mr. Ada". After years of accumulation, he also has a mature view on the way of running a pharmacy: opening a pharmacy must not know how to make money, and it is not allowed to be careless in treating diseases and delivering medicines. Must be genuine, regardless of age. There is a famous doctor sitting in Yu Tiancheng Hall. In case of poverty and illness, he will give medicine without taking a penny. Tea is available in front of the door for patients and pedestrians to drink. Grandpa's purpose of opening a shop is still in my ears, and his experience of selling pickles and insisting on "producing and selling" also inspired Yu Xiuchu. In the management of pharmacies, he strictly manages every link of production, supply and marketing, and takes good care of every pass. Thanks to Yu Xiuchu's efforts, Yu Tianchengtang's reputation is increasing day by day, reaching its peak. Yu Tianchengtang is the only choice for patients all over the world to seek medical advice. At that time, near the pharmacy was Songjiang Yue Temple, where incense was flourishing. On the first and fifteenth days of the lunar calendar, a large number of pilgrims go to Yue temples in neighboring counties and provinces. When they return to their hometown, they often go to Yutian Tang Cheng to buy the famous Chinese patent medicines from this store, bring them back for their own use or distribute them to relatives and friends. Especially on the seventh day of July and the first day of October in the lunar calendar, pilgrims jostle each other, pharmacies are crowded, and the reputation of "Yu Tian Cheng Tang" is spread far and wide in Suzhou and Hangzhou. In an interview with Hu Xueyan, Yu Xiu made his fortune from Yu Tianchengtang, and Hu Qingyutang finally became famous. This Huqingyutang is a Chinese medicine shop founded by Hu Xueyan, a giant red top merchant in Tongzhi 13 of Qing Dynasty, and it is known as the "King of Jiangnan Medicine". In the development of Hu Qingyutang, the first Ada Yu Xiuchu, as Hu Xueyan's right-hand man, played a vital role. Hu Xueyan, a Huizhou merchant, fought for the shopping mall. He worked in banks, pawn shops, silk shops, tea, real estate and other industries. I got involved in the pharmaceutical industry halfway through my business and knew that I was not familiar with this field. Therefore, he advertised in newspapers such as Shenbao and recruited Ada on a large scale. One day, a well-dressed middle-aged man came to the pharmacy preparation office and asked for Hu Xueyan. After seeing Hu Xueyan, he took out an abacus and made a phone call, claiming that he was good at calculation and had worked out the scale and operating profit of the pharmacy. If he becomes a manager, he will earn 654.38+ 2 million yuan in two years. Hu Xueyan declined with a smile. A few days later, another shopkeeper came. His business strategy is to win steadily, making small money first and then making big money. Hu Xueyan smiled again: "Unfortunately, I am not a small business." Another day, someone mentioned to Hu Xueyan that Yu Xiuchu, the manager and shareholder of Yu Tianchengtang in Songjiang, was very enterprising and well managed, and he could be considered as a candidate. Hu Xueyan immediately got up and went to Songjiang to play. Yu Xiuchu, with his rich management experience, Kan Kan said: To run a pharmaceutical industry, people should put "benevolence" in the first place and should not haggle over every ounce. In this way, God will repay you. Otherwise, it is easier to make money by opening more pawn shops and banks. And if you want to become a big climate and run a big pharmaceutical industry, you must invest a lot of money to set up pharmaceutical factories, drug numbers, pharmacies and retail stores, regardless of your lineage. Hu Xueyan was full of praise for Yu Xiuchu's management and immediately hired him as the first manager of Hu Qingyutang with a large sum of money. "Benevolent" and "Golden Shovel and Silver Pot" Hu Qingyutang put forward the aims of "avoiding bullying" and "buying truth and perfecting the system" in the course of their establishment, which is in the same strain as Yu Xiuchu's idea of running Yu Tianchengtang. It is said that Yu Xiuchu also suggested Hu Xueyan that if you want to make Hu Qingyutang the leading pharmacy in China, you must dare to lose money for three years, and it is not too late to do it when the brand rings and its reputation is high. The idea was bold, but Hu Xueyan was deeply impressed. Shortly after the pharmacy opened, a group of Huzhou pilgrims went to Hangzhou to burn incense and lamented that the plague was everywhere in their hometown and the people were miserable. Hu Xueyan learned that, without thinking, he gave each of them a bottle of Piwendan and a big bag of medicine, and also sent a person to the traffic arteries such as land and water terminals to give the people Piwendan free of charge for three years. The clerk in the store was puzzled by Mr. Hu's generosity, but Yu Xiuchu got the message and said with a smile, "Yes, this is benevolence!" " From then on, Hu Qingyutang's tall blue brick gate was engraved with four characters: "Yes is benevolence". Under the care of Yu Xiuchu, Hu Qingyutang made great efforts on the words "truth" and "essence". In the traditional Chinese medicine industry, the spatula used for refining medicine is mostly made of iron or copper, but Hu Qingyutang uses a unique "golden spatula and silver spatula". Yu Xiuchu also made great contributions to the discovery of this tool. According to ancient records, "Prescription Zijindan" is a kind of first-aid medicine to relieve shock and begin to understand, which is very precious. This medicine is sold in a nearby drugstore, but the effect is not satisfactory. Hu Qingyutang also tried this medicine, and it didn't achieve the expected effect. At the suggestion of Yu Xiuchu, Hu Qingyutang invited many famous doctors and pharmacists to discuss their suggestions for improvement. But everyone looked at each other, and there was no good plan. Just then, an old pharmacist with a low position walked by the door, looking embarrassed. There are all famous doctors present, so it is really not his turn to speak. This scene was first seen by careful Yu Xiu. He followed the master students since childhood and knew that their experiences were often unfathomable. It can be said that the master came from the people. So, after the meeting, he humbly went to the old pharmacist for advice. Seeing that Yu Xiuchu was so sincere, the old pharmacist said: It turns out that he has been in this business for more than 60 years. His family has been pharmacists for generations, and his grandfather once told him that it takes a gold shovel and a silver pot to make Tujia Zijindan. Yu Xiuchu reported the matter to Hu Xueyan, and Hu immediately made a decision: "I will spare no expense for the curative effect!" Let Yu Xiuchu invite the most famous goldsmith in Hangzhou. After calculation, a gold shovel needs more than 4 taels of gold (133g), and a silver pot needs nearly 4 Jin of silver (1835g), which is absolutely expensive. In fact, the "golden shovel and silver pot" is by no means to pursue superficial luxury, and its role is not difficult to understand. In local Zijin pills, cinnabar is active and easily reacts with copper or iron to reduce its efficacy. Using gold and silver utensils can effectively avoid this problem. After the completion of the "golden shovel and silver pot", the efficacy of "Zijindan" was obviously improved. Yu Xiuchu, a century-old shop, was able to leave Songjiang with peace of mind and go to Hangzhou to make great achievements, mainly because the foundation of Yu Tianchengtang's shop was already solid, and there were successors, and his son Yu Wuqing was able to take over smoothly. Yu Wuqing is the cleverest of his six brothers. He is enterprising and an expert in our shop. He lives in Gaojiaxiang, which is close to Yu Tianchengtang Pharmacy. Arrive at the store early every morning and leave after closing time. Under his management, shops and workshops are in good order and business is still booming. At that time, Yutian Chengtang not only sold general Chinese medicine, but also collected folk prescriptions, extracted a unique pill-powder paste pill with a unique secret recipe, and marked it with a floating picture of Liuhe. Such as Quanlu Pill, Renshen Zaizao Pill, Xing Jun Powder, Naocha Ointment, Shouwu Yanshou Pill, Piwen Pill, etc. Among them, Quanlu Pill and Renshen Zaizao Pill are particularly effective in treating impotence, which are deeply loved by the elderly and farmers. In addition, the special brain cream in the store also has special effects in treating frostbite, and the sales volume is particularly high. 19 12 years, Yu Wuqing came home seriously ill and gave Yu Tianchengtang drugstore to his only son, Yu Luzhen. Yu Luzhen is a dude, who has been living in the "concession" in Shanghai and "remotely directing" the shops. He is a spendthrift and gambling addict, and is already heavily in debt. After Yu Wuqing's death, Yu Luzhen was persecuted by creditors. He had no choice but to rely on the major shareholder as "Mr. Ada", regardless of the opposition of other shareholders, and gave Yutiantang Pharmacy to the Shao family in Ningbo. Yu Shao's two families were originally in-laws. Considering their future business, the other party asked to keep the signboard of "Yu Tianchengtang", but this has nothing to do with. Yu * * * has been in business for five generations, from the establishment of Yu Tiancheng Hall by visitors to the demolition of Yu Luzhen. After the outbreak of War of Resistance against Japanese Aggression, the old Songjiang store was destroyed, and Yu Tianchengtang was once moved to the "big world" in Shanghai. At present, Yutian Tang Cheng Pharmacy is still open at the original site in Songjiang District. The old house has been renovated and its scale has been greatly expanded. On the basis of maintaining the rigorous tradition, colleagues have been constantly reforming and opening up, and their business has flourished, winning the honorary title of "China Time-honored Brand". ◆ This edition was jointly compiled/photographed by Songjiang Daily and Zhu Lin, a reporter from Shi Zhiban District.