Script killing has changed from a game to a universal solution.

The Dragon Boat Festival holiday has passed, and many people have not switched from interesting holidays to work.

During the Dragon Boat Festival holiday, the epidemic situation improved, and people's enthusiasm for traveling was high. Some scenic spots apologized for too many tourists and insufficient service preparation.

In terms of play items, folk experience tours such as dragon boat races, Hanfu Garden tours and handmade sachets have become hot spots.

There are also some scenic spots that integrate "script killing" into folk tourism and are very popular.

A scenic spot in Luoyang, Henan Province launched the outdoor script of Legend of Sui and Tang Dynasties. Tourists dressed as heroes, in the green mountains and green waters, while playing scenic spots, customs clearance is completed, and important scenic spots are also visited. This kind of setting, which can not only indulge in drama, but also travel around the mountains and waters, has made many tourists hooked up.

Danjingtai in Longquan, Chengdu launched the script "Sword to Tiger Mountain", which staged the story of five sects in Longquan Mountain saving lives.

Our holiday is moving from sightseeing to immersion, and our economy is moving from the traditional product economy to the present experience economy.

Someone concluded that the script has gone through three versions since today. 1.0 version of the script killing is "sitting and killing", and players can reason and kill by reading the script on the desktop. The 2.0 version is "standing and killing", in which the player puts on the role costume and makes sense while acting. In version 3.0, it is "script kill+". Script killing has changed from a game to a universal solution, which can be combined with various industries to create a variety of new experiences.

Nowadays, people are used to brushing short videos, and it is almost impossible for them to watch a four-hour party from beginning to end online without running away. What do we do? Usually, we can find ways to get the audience to grab red envelopes between programs or vote for programs, but these methods are old-fashioned and the number of people who can stay is limited.

Last year, Tmall's "Double 1 1" party came up with a new trick, which was to play a script with all online audiences. The party set a general story line above all the programs. Everyone in the audience is a time traveler from 2060, and his heart beats to several different time and space, so he must crack all the time and space codes to complete the trip.

In every time and space, there are beautiful performances, but more importantly, there are hidden clues to crack the space in the performances. For example, the props of the performance, the costumes worn by the stars, the roles played by the stars and so on. It could all be clues. The audience must concentrate on watching the whole party, so as to collect complete clues, and then participate in reasoning through mobile phones and crack the password to get rewards. You see, the form of this party is very brain-opening.

It was Taobao's idea. Last year, when they were doing the offline Creation Festival, they invited the art design team of Chang 'an TV series "The Longest Day" to transform the 30,000-square-meter venue of the Creation Festival to make it an immersive script killing scene. The story set in the script is that a treasure in Chuangshi City has been lost, and Chuangshi City will be destroyed in four hours. As treasure hunters, tourists should find the treasure within 4 hours of the exhibition and save the creation city.

This task can guide visitors to visit the core exhibits along the main route within 4 hours. And the game also set up a lot of side tasks. Sideline tasks can take tourists to shops far away from the main street and solve the traffic problems of marginal shops. Not only that, in order to find the correct clues, tourists need to constantly search on Taobao APP and complete the diversion from offline to online. Can be described as killing three birds with one stone.

Shopping centers also have metabolism. There are many once prosperous shopping centers, facilities and decoration are gradually aging, and brand businesses are constantly moving away. Finally, only some messy shops are selling some cheap clothes and jewelry. It can be said that such shopping centers are heading for "death". Is there any way to revitalize such a shopping center at low cost?

Located in the center of the universe, Beijing Wudaokou Jinma Building. It is next to Tsinghua, Peking University and other famous schools, guarding such a land-rich place, but it keeps losing tourists because of the serious aging. Three years ago, Beijing decided to close the Golden Horse Building. However, it didn't invest heavily to turn it into a higher-end shopping center, but transformed it into the first scripted shopping experience center in Beijing through clever design. The name is not "Jin Dian House", but "Bohm Li Xifan".

Before entering Li Xifan, customers need to get ID cards at the entrance to clarify their roles. Then follow the clues given and go to the corresponding store to find the answer. Clues may come from the goods in the store, and customers need to know about the goods and get the answers to the puzzles. Clues may also come from interaction with the clerk, and customers need to take photos with the clerk and upload photos to unlock the answers. In this process, customers are likely to see their favorite products, meet a grumpy shopping guide, and buy things by the way after playing the game.

Li Xifan also designed routes and games for different types of players. There are single-player routes, group battle routes and high-energy player routes suitable for social terrorists. On the second floor of the shopping center, an interactive theater was specially built. At a specific time every day, the actors will perform interactive performances for the script and ending of each route. Many people say that they usually get tired after shopping for an hour or two. When they come to Li Xifan, they play from 2 pm to 8 pm, which is not enough.

In this era of "attention economy", "script killing+"is a general solution to attract and manage customers' attention. Can your industry be "scripted"?