What is the key to the success or failure of an enterprise?

Laozi once said: "The difficulties in the world will be easy; The world's major events must be in the details. " It brilliantly points out that if you want to achieve something, you must start with simple things and start with details. The so-called "one tree, one bodhi, one sand and one world", everything in life is originally composed of details. If everything goes step by step, it will be the details that determine success or failure, and the competition for details is the last and highest level of competition.

In today's modern society, the division of labor is getting finer and finer, and the degree of specialization is getting higher and higher. An era of refined management and life has arrived. In any case, it is actually composed of some details. Looking at the success of many entrepreneurs at home and abroad, the outstanding achievements are often mainly due to the fact that the management has been competing in details throughout the product development process. The competition of details is not only the competition of cost, technology and innovation, but also the competition of coordination ability of all links; Another level is the competition of talents. Tolstoy once said: "A person's value is not measured by quantity, but by his depth. A common feature of successful people is that they can do small things and grasp some details in life. "

101October 3 1 day, Mrs Gianna Angelopoulos, President of the Athens Olympic Organizing Committee, introduced Beijing's experience in successfully hosting the Athens Olympic Games, saying that the Olympic Games is a huge systematic project and no details can be ignored.

Angelopoulos said that according to the current trend, Beijing will be able to complete all the preparatory work on time, including the construction of venues and urban infrastructure. Nevertheless, the Athens Olympic Games can still provide many meaningful experiences for Beijing.

Angelaud Pross said that the Olympic Games is a very huge systematic project, and the hardware aspects such as venue construction and infrastructure construction are of course important, but these alone cannot fully guarantee the success of the Olympic Games. In the Olympic Games system engineering, there are thousands of details to be paid attention to, and none of them can be ignored. Although the project construction in Athens was somewhat delayed, due to attention to details, the Athens Olympic Games was a very successful Olympic Games. Athens put forward the slogan of "Olympic Games Go Home", pushed Greece to the forefront of the world stage with the help of the Olympic Games, and showed the elegance of Athens to the whole world. This is the strategy that Athens has had from the beginning, and we also work according to this strategy.

Angelopoulos said that athletes from all over the world have repeatedly broken records in Athens; The strong and pleasant Olympic atmosphere that the audience can feel no matter where they are; Humanized architectural design of Athens Olympic village: volunteers work carefully and patiently; The courtesy and enthusiasm of Athenian citizens ... have won the praise of athletes, officials and spectators from all over the world and won a good reputation for Athens. All these are closely related to Athens' attention to work details.

Zhejiang Chuanhua Group once sent employees to Japan to inspect Kao. What impressed them most at that time was Kao's delivery method. Distribution in domestic daily chemical industry generally takes a piece as a unit, that is, a big box, which is sent to supermarkets and convenience stores. However, they saw the delivery mode of rice packed inside in the abnormal logistics center in Wang Chuan. For example, washing powder, a store can ask Kao for five dollars and three packs.

This is a great shock to domestic daily chemical workers, because the whole management process has to be changed behind the details. This logistics center will supply Kao's 300,000 stores in Japan. How to solve the traffic problem? If you mix all the small packages together, it means no points. Kao's solution is to use a patented turnover box to put the quantity required by each merchant for each variety in the box and then put it in a container. There are only three operators in their logistics center, and everyone keeps running. According to the number of orders on the screen in front of him, several assembly lines of products are put into this turnover box, and everyone's control range is 30 meters Fiona Fang, once every two hours. According to the calculation of Chuanhua people, the distance each worker runs in these two hours is about tens of thousands of meters.

These prompted propagandists to reflect, and finally led the two enterprises to the road of joint venture. Today, Chuanhua Kao has not only gained a share in the highly competitive China consumer goods market "deus ex", but also gained a share in the markets of well-known domestic and foreign enterprises such as Procter & Gamble, Unilever and Shanghai Daily Chemical, and Chuanhua has also successfully achieved listing financing. It can be said that grasping the details tightly, a detail changed the fate of the legend.

Mr. Zhang Ruimin, president of Haier, once said: "It is not simple to do every simple thing well; Doing every ordinary thing well is extraordinary. " Haier Group's management style of "strictness, delicacy, truth and constancy" has raised it to an important height, aiming at pursuing zero defects and high sensitivity, controlling and solving management problems in the shortest time and in the smallest scope, minimizing economic losses, gradually realizing the refinement of management, eliminating all dead ends of enterprise management, greatly reducing the consumption of costs and materials, and realizing timely, comprehensive and effective management. The ups and downs of many companies in recent years also lie in that although their rules and regulations are not detailed, lax and untrue, they are often said in words, papers and walls, but they just can't be implemented. The so-called success is also detailed, and the defeat is also detailed. I long for greatness and pursue greatness, but greatness has disappeared; Be willing to be plain, do every detail carefully, and greatness comes unexpectedly. This is the charm of detail.

However, if we look at people in China today, it seems that the problems of carelessness and carelessness are still emerging one after another. Almost Mr. is everywhere in society, it seems, almost, seems, near, about, roughly, roughly, roughly, etc. , has almost become a common word for Mr. While these words are used again and again, there are defective products on the production line, frequent accidents in mines, and repeated violations of discipline and principles in society. Corresponding to the concept of "almost", people want to do great things, but they are unwilling or disdainful to do small things. But in fact, there are too few people who can do great things. Most people can only do some specific things, trivial things, monotonous things, perhaps too dull or trivial, but this is an indispensable foundation for work, life and great achievements.

With the development of economy, the degree of specialization is getting higher and higher, and the social division of labor is getting finer and finer. A car has tens of thousands of parts and needs hundreds of enterprises to cooperate in production; An airplane has millions of parts, which involves more enterprises. This requires people to do things carefully, otherwise it will affect the normal operation of the whole social system. So ... pay attention to details and start with small things.

When doing small things, you must pay attention to details when doing big things. In China, many people want to do great things. But few people are willing to do small things in detail. In fact, we are not short of great strategists, but executors of Excellence; There is no shortage of various management rules and regulations. What is lacking is to implement the rules and regulations to the letter.

China famously said, "See the spirit in detail". Details, tiny and meticulous, never hold the wind and cloud in the market competition, unlike crazy promotion strategies, sales soared immediately; But the competition for details is as silent as spring breeze and rain. Today's fierce competition often fails to make a big market, but the competition for details will never end. Little by little care and little service will cast users' trust in the brand. This is the beauty of details, the charm of details.