Summary of poor sales of personal underwear

Summary of poor sales of personal underwear

Summary is a kind of written material to review and analyze the performance of study, work and life in a certain period, which can make us think, so we need to go back and summarize and write a summary. Do you want to know how to write a summary? The following is a summary essay on the poor sales of personal underwear collected by me for reference only. Welcome to reading.

Summary essay on poor sales of personal underwear models 1 20xx is a busy year and a turbulent year. Under the leadership of General Manager Wang, General Manager Xu and the leaders of various departments, xx Underwear implements the company culture and ideas, creates major innovations in the industry, and strives for our common goals. Looking back on this year's work, as a salesperson of xx underwear brand, I failed to achieve the goals set by the company, and there are many problems in my work. I hope the company can correct me. In order to better complete the marketing work of xx and achieve the set goals for the coming year, I summarized the phased sales work, so that I can have Shi Kejian when I first entered the underwear industry.

When I first entered the company, I didn't know anything. For the purpose of training, the company recruited me into the big family of xx. After nearly a year of study and exploration, I mainly summarize and look forward to the future from the following two aspects.

1. Develop the market in a team way to familiarize you with the regional market economy and the market distribution of competitive brands.

For example, the "xx" action at the beginning of the year and the "xx" large-scale investment promotion meeting at the end of the year not only exercised the ability of sales staff to analyze and cooperate with the market, but also the family members learned from each other in their actions, summed up each other in their work and constantly innovated and improved. At the same time, xx underwear has established a good image in the industry, reducing the difficulty of our marketing. This kind of preparation will be beneficial to our later development and maintenance.

2. Build a strong enterprise team, cultivate teams and talents, and constantly supplement the combat effectiveness of the team through training.

For example, the gradual improvement of team building and staffing costs no money, the establishment of xx Ya 'an Lina team and the distribution of regional personnel all make me feel that I will not lose sight of one thing and improve my market development and maintenance ability. All aspects of training, let us know more about industry knowledge and sales skills. At the same time, I learned my own shortcomings and improvement methods through exchange and learning, and I didn't take detours. The establishment and cultivation of the team gives us a direction and expectation.

After a year of hard work, I feel very honored to be recognized by the company. Near the end of the year, looking forward to 20xx, it is necessary for me to review my work, with the purpose of learning lessons, improving myself, making my work better, and having the confidence and determination to do it better in the new year. Finally, I wish _ _ Ya 'an Lina can create wealth with the joint efforts of the company and our group.

Summary of poor sales of personal underwear: the display of brand underwear is divided into window display and freight yard display, in which the purpose of window display is to convey one-way information, and the planning of freight yard display is mainly for customers to buy. If the seasonal display task of the shop is assigned to the window and the freight yard, their functions are different.

Seasonal changes, look at the window.

In the fashion consumer goods market, seasonal signals also mean signals of competition. Trend-oriented enterprises can usually transmit seasonal information faster than natural time. The influence of seasonal changes on human basic social behavior has become less and less, but the influence of seasons on the time factor of clothing and underwear retail is still significant.

Look at the plants in the window in different seasons

You can choose the plants that are most sensitive to seasonal changes. The most common are flowers and trees, among which flowers are more suitable for changing seasons in the window because of their small size and easy design. However, big trees must change their forms to solve the volume problem. It should be noted that not all plants can be displayed in a limited window. Real props can be used for plants with small size and convenient purchase; For plants that are large and difficult to buy, we can interpret the seasonal changes of windows through artistic simulation transformation.

Look at the combination of freight yards in different seasons

If the seasonal theme of the window is full of romanticism, then out of commercial rationality, the display of the freight yard must be based on realism-highlighting the theme of a series of goods promoted in the new season. Women's underwear products in the shopping guide area and the transparent window background area of the store must be based on the principle of the same theme and series, and combined with the window theme.

What bothers businesses is the replacement of new and old products when fashion underwear products change seasons. Often, out-of-season products are unwilling to give up the main sales position, and the new season products are hesitant before listing. One of the promotion functions of bra and underwear products is to improve the deposit and transfer rate of the whole dish of goods in the store through the turnover change of product mix, and to promote different main product series at different times, so that all commodity roles in the sales plan have the opportunity to become protagonists.

When displaying in different seasons, we should sample new products at different times in a planned way, and gradually replace all out-of-season products with the development of time. In the design and development of off-season products, the product transition in the current season is generally considered. At this time, out-of-season products should not be rushed out of the sales stage. First, when the theme of the window season changes, we should abandon the shopping guide area and the window combination area, hand over the directing right of the shop plot to the products of the new season, and withdraw from the commodity area in batches in a planned way.

Commodities change seasons to see the protagonist.

The ultimate goal of the theme design of seasonal display window and the combination design of cargo area is to achieve sales. How to attribute all efforts to bra underwear products? The key point is that the visual logic should be clear from the design of the seasonal theme of the window to the combination of the arrival area, and finally to the main promotion of the goods. If the goods of the same series and theme can be closely combined with the corresponding visual theme area, the customer's attention can be focused on this theme.

As the saying goes, "everything is difficult at the beginning", a journey of a thousand miles begins with a single step, and a good beginning is half the battle. For the current competitive pattern of underwear market, expanding the popularity of stores and brands through effective marketing strategies before and after opening will undoubtedly play a decisive role in the later survival and development of stores. Through long-term market practice, I think the following strategies and methods have considerable reference significance for store promotion in the early stage of opening a store.

Expanding the publicity strategy of newly opened underwear stores by creating strong traffic.

Even if you don't believe in auspicious days, it is important to choose the opening time as scientifically as possible. You should try your best to know when to relax through target group segmentation and market research, so as to attract more customers and cause a sensation. Generally speaking, it is best to open on Saturday and Sunday, because these two days are the two days of the week when people feel the strongest shopping experience and the biggest flow of people; Customers have herd mentality, like excitement and crowds. As some terminal vendors said, no matter how high the sales performance is today, more people will be comfortable. With popularity, it will definitely bring business prosperity in the future.

Expand publicity for the newly opened underwear store and create a rich shopping atmosphere.

Underwear store opening must have a business atmosphere, let customers know that you are a new store, and maybe there are bargains! Although I don't need to set off any fireworks, I must try to get some blue flowers. The more the better, the less atmosphere. Of course, if conditions permit, you can also equip with rainbow arches and start some bands, but this is not important. It is important to have a business atmosphere; The creation of opening atmosphere can improve the rate of entering the store, and only with the rate of entering the store can there be a transaction rate.

In addition, it is also very important for shops to play music, and it is dynamic music. Storefronts without music are silent and terrible. When you try to stop the music when it is turned on, people's noise will suddenly stand out and everyone will suddenly appear at a loss. Music masks people's noise and increases customers' sense of security. Quiet underwear stores make female customers feel insecure and afraid to try on clothes, which is not conducive to relaxing shopping and eventually leads to the failure of the transaction.

Expand publicity for the new underwear store with strange promotion strategies.

Due to the long-term habits of consumers in recent years, customers will not adapt without some promotional activities. In fact, it is not required that the goods sold are of great value, nor that they must be profitable; However, the promotion methods adopted or the promotional gifts chosen must be "new, strange and special". Not original, not original. Faced with the vast amount of goods in today's society, you can't catch consumers' eyes, attract their attention, and of course you can't make them accept it. Therefore, when I visit the terminal market, I usually let the terminal vendors sell the gifts very exquisitely, which are generally not available in the market, and girls like them as soon as they see them. Or the promotion means and methods are very special and unforgettable after trying. Because I have carefully prepared costume props for many characters in The Journey to the West, the catwalk scene and the final photo shoot are very innovative. In the end, the event was hot and the participants were in an endless stream. To this end, I think that when planning the promotion activities, our terminal underwear store must be original, combined with people and things around us, and be original in order to achieve the expected results.

Promote the first transaction for the newly opened underwear store and expand publicity.

When a new store opens, customers enter the store. They want freshness, but we want customers to have a shopping experience. Customers have a shopping experience in the store and will feel like regular customers when they come back next time. They will relax next time they come, and they will have the opportunity to establish friendship and gradually become loyal customers next time. This is why we often say that there is a second time for the first time; In addition, when customers buy the first product, they will greatly increase their desire to buy other products; That's why we went to the supermarket to buy a bottle of shampoo and finally brought back a lot of things. Therefore, it is very necessary to prepare some inexpensive and value-for-money goods that everyone can buy. For example, supermarkets often treat eggs, washing powder and cooking oil as such commodities; When we open the flagship store of 37-degree underwear brand, we always prepare more small earrings and trinkets. This is also the way to develop a group of loyal members step by step and gradually infiltrate, which makes us climb up in the national market.

Promote the new underwear store and make careful preparations.

Many stores have blank promotions during renovation. During the decoration period of more than ten days, people come and go at the door of the store, which is a waste. In fact, at this time, you can make a conspicuous large-scale spray painting and a temporary advertisement, which costs little and can cost more than 100 yuan. The advertising content can be the brand image promotion of the upcoming opening, or it can be a little revealing or surprising and sighing store promotion information. Another way to save money is to pull a banner and write "distance". In addition, making beautiful advertisements for underwear marketers is also a good publicity strategy for the opening of new stores. Many stores simply write one word or several recruitment requirements; Because opening a shop will inevitably involve the recruitment of shopping guides, exquisite job advertisements sometimes have far greater significance than the recruitment itself and play a good publicity role. In fact, we have seen some companies spend huge sums of money to recruit a position in the newspaper to show their strength through full-page recruitment advertisements, with the same purpose and reason.

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