If you have 500,000 yuan to open an Internet cafe soon, please analyze the business environment of the Internet cafe to be opened soon.

Everyone is full of expectations for the opening of every new store, but the store is not a big supermarket or a hypermarket, so opening a store is to follow the trend, not to create momentum. If we understand this clearly, we will not waste energy and financial resources and do unnecessary things. Generally speaking, opening a small shop and doing the following can basically achieve the effect of opening a new store:

Create momentum for openness through promotion;

Because of long-term habits, if there is no promotion, customers will not adapt, but it is not required that the goods sold are of great value, nor that they must be profitable;

Generally, the promotion of newly opened jewelry stores is to apply for a platinum card. Because our platinum card is very special and exquisite, it is generally not available in the market. Girls like it at first sight, especially there are three lines on the back. Everyone is happy when they read it: "I am willing to give this card to a successful female fashion girl with feminine taste", and all women can sit in the right place;

Moreover, platinum card promotion is different from general sales discount. The sales discount is one-off, and giving a platinum card can increase the customer's stickiness and encourage customers to shop again. Of course, if it is an ordinary VIP card, it will not have this magical effect. Many people take it and throw it away, but the newly renovated platinum VIP card is different, because it is not only a card, but also a collectible handicraft, which is the first consideration when making platinum cards, so the cost is not cheap, about four or five times that of ordinary VIP cards. When making VIP cards, many stores pay attention to some ridiculous cliches such as how much discount they will give and the right to interpret, but we pay attention to the scientific collection of cards and explain VIP cards from a deeper level, which is our originality.

Use the weekend to create momentum for the opening ceremony:

You may not believe in auspicious days, but the choice of opening time is very important. It is necessary to attract as many customers as possible and cause a sensation. It is generally best to open on Friday and Saturday, because these two days are the two days when people have the strongest sense of shopping and the largest flow of people. Customers have herd mentality, like excitement and crowds. Some stores say well, no matter how many achievements you have today, it is comfortable to watch many people.

Create momentum for opening through decoration;

Many stores have blank promotions during renovation. During the ten-day renovation period, people came and went at the door of the store, which was wasted. In fact, at this time, you can make a conspicuous large-scale spray painting and a temporary advertisement, which costs little, but 100 yuan. The advertising content can be the brand image promotion of the upcoming opening, or a little disclosure of the opening promotion. Another way to save money is to pull a banner that says, "How many days before a store opens?"

In addition, making exquisite job advertisements is also a good opportunity to promote the brand. Many stores simply write one word or several job requirements. Because opening a shop will inevitably involve the recruitment of shopping guides, exquisite job advertisements sometimes have far greater significance than the recruitment itself and play a good publicity role. In fact, we have seen some companies show their strength through full-page job advertisements in newspapers before, and the reason is the same as this.

Use the atmosphere to create momentum for openness;

Entrepreneurship must have an open atmosphere. Let customers know that you are starting a new business. I don't approve of any fireworks, but we must find a way to get some blue flowers, at least eight. Too little is not enough, and there is no atmosphere. Of course, if conditions permit, there can also be archways, and some people will engage in bands and the like. In fact, it is not necessary, just like fireworks, which look tacky and do not match;

The opening atmosphere is created to improve the rate of entering the store. In addition, music is also very important. It must be dynamic music. Storefronts without music are terrible. When you try to stop the music when it is turned on, people's noise will suddenly stand out and everyone will suddenly be at a loss. Concerts mask people's noise and increase customers' sense of security. Quiet storefront makes female customers feel insecure, which is not conducive to relaxing shopping.