How to plan the opening ceremony?

How to plan the opening ceremony? This is a headache for many companies' promotion departments, because the planning of the opening ceremony needs to consider all aspects. Without a few years of experience, it is easy to make mistakes, and it will lead to imperfect activities. The purpose of the event is brand promotion and product promotion, which directly illustrates the importance of event planning!

With the establishment of the socialist market economic system, this kind of business activity has been widely used, especially in hotels, shopping malls and other operating enterprises, which often show the establishment of economic entities to the society with this kind of activity. At present, many enterprises have engaged in such activities, but the content and form are not perfect enough. The following is a design scheme of the opening ceremony with the hotel as the background, aiming to be more complete in process and more operable in practice.

Some explanations on the preparations for the opening ceremony

I. Establishment of a temporary working group for celebration activities

1. Establish a temporary headquarters for celebration activities, with one minister and several deputy ministers responsible for overall command and decision-making.

2. Set up a temporary secretariat to assist decision-making, coordinate comprehensively, communicate information, hold cultural meetings and handle affairs.

Second, the establishment of activity objectives

The activity goal refers to the overall goal to be achieved by holding this activity, which is embodied in: announcing the establishment of the organization to all walks of life, gaining wide recognition, expanding popularity, improving reputation, establishing a good corporate image and creating a good external environment for future survival and development. Knowledge of opening ceremony and celebration planning

Third, the establishment of the theme of the event.

The theme of the activity refers to the central idea around the activity, which is generally manifested in several juxtaposed words or sentences, such as "feel at home, warm service", which requires both brevity and vividness to leave a deep impression on people.

The specific performance is as follows:

1. Expand the visibility of the hotel through publicity.

2. Show the public that the hotel has good supporting facilities and service functions in food, entertainment, accommodation and service.

3. By inviting the target public, strive to determine a good cooperative relationship, strive for the right to host meetings, receptions, tourism and other projects, sign a letter of intent, pave the way for occupying the market and lay a solid foundation for future development.

Four, the opening ceremony site selection factors should be considered

1. The opening place is generally located at the place where the enterprise operates, where the target public is located, or where a large conference venue is rented.

2. Whether the venue is sufficient and whether the ratio of on-site venue to off-site venue is appropriate.

3. Whether the transportation is convenient and whether there are enough parking spaces.

4. The venue environment should be carefully arranged, with ribbons, balloons, slogans, banners, flower baskets and plaques to congratulate the unit. To set off a festive and warm atmosphere.

Verb (abbreviation of verb) Choose the factors that need to be considered in the opening ceremony: opening ceremony, knowledge of celebration planning.

1. Pay attention to the weather forecast and consult the meteorological department in advance about the recent weather conditions. Choose a sunny auspicious day. When the weather is fine, more people will go out of their homes and take to the streets to attend the ceremony.

2. Construction of business premises, completion of supporting facilities, and construction of hardware facilities such as water, electricity and heating.

3. Choose the time when the main guests and leaders can attend, and choose the time when most of the target public can attend.

4. Consider people's consumption psychology and habits, and be good at using holidays to spread organizational information. For example, various traditional festivals, foreign festivals that have sprung up in China in recent years, and the 3 rd, 6 th and 9 th of the lunar calendar, there are many marriages at this time. Take the opportunity to play, create momentum and stimulate consumption desire. If foreign guests are the main participants in this activity, we should pay more attention to different customs and national aesthetic trends in different countries and festivals, and never hold the opening ceremony on the anniversary of the death of foreign guests. If guests come from India or Islamic countries, they should be more careful. They think 3 and 13 are taboo numbers. When they meet 13, they should say 12 plus 1, so they can't choose 3 or 13 as the opening date and time.

5. Consider the living habits of the surrounding residents and avoid disturbing the people too early or too late. Generally, it is most appropriate to arrange it between 9: 00 am-10: 00 am.

Intransitive verbs invite guests to prepare for the opening ceremony.

1. Determine the invitation object: invite superior leaders to improve the grade and credibility; Invite directly affiliated departments such as industry and commerce and taxation. In order to get support in the future; Inviting potential and expected future customers is the basis of enterprise management; Invite people in the same industry to exchange and cooperate with each other.

2. Invitation method: telephone invitation, notice and fax are also acceptable. The way to show sincerity and respect is to send an invitation letter or send someone to invite you personally. The invitation should be completed one week in advance, so that the invitee can arrange and prepare early.

Seven, the opening ceremony of public opinion propaganda work

1. Enterprises can use newspapers, magazines and other visual media to spread, which has the characteristics of quick information release, wide acceptance and long continuous reading time.

2. Self-made advertisements that spread on loose pages, introduce goods to the public, report service contents or publicize the service purpose of enterprises and units, etc. And the required cost is low. Knowledge of opening ceremony and celebration planning

3. Enterprises can use mass media such as radio and TV stations. This way of communication has the highest efficiency and cost, so we should carefully consider the input and output.

4. Set up eye-catching banners, advertisements and posters around the enterprise buildings.

Eight, the opening ceremony venue layout.

The ceremony platform is designed as a cuboid with a length of 25m, a width of 20m and a height of1m.. According to the usual practice, both the guest and the host will stand at the opening ceremony, and generally no podium or seats will be arranged. On-site decoration:

1. In order to show solemnity and respect for the guests, you can lay a red carpet where the guests, especially the distinguished guests, stand.

2. Hang slogans and banners around the venue.

3. Hang ribbons and palace lanterns, and place flower baskets, plaques and floating balloons presented by tourists in a conspicuous position. For example, there are 20 Chinese flower baskets on both sides of the gate, one of which is marked with the words "warmly celebrate the opening ceremony of XX" and the other is marked with the name of the celebration party. On both sides outside the main entrance, there are inflatable animated characters, stars flying in the air and auspicious animals.

IX. Preparation of Opening Ceremony Materials

1. Gift preparation: Gifts for guests generally belong to the category of publicity media. Traditionally, gifts for guests have four characteristics: opening ceremony and celebration planning knowledge.

1. Publicity: You can choose your own products or print your own corporate logo, product design, advertising language, opening date, contact information, etc. On the gift and its outer packaging.

Honor: the gift is beautifully made, with famous sayings or paintings, which makes the owner feel glorious and proud.

Third, the value: it has a certain commemorative significance, which makes the owner cherish and attach great importance to it.

Fourth, practicality: gifts should be widely used in order to achieve the publicity effect.

2. Equipment preparation: Audio, recording, video recording, lighting equipment and various electrical appliances and equipment required for the opening ceremony shall be inspected and debugged by the technical department to prevent errors in use.

3. Transportation preparation: pick up and drop off important guests, transport goods, etc.

4. Meal preparation: number of people, seats, food, dining utensils, etc.

5. Preparation of supplies needed for celebration activities: such as ribbons, scissors, trays, etc. needed for ribbon-cutting ceremony; Unified customization of employees' clothing; Customized gifts, picture books, discount cards and VIP cards are reserved for commemoration or publicity.

Suzhou Zhonghe Advertising Co., Ltd. (www.china-zhonghe.cn/blog/) is a comprehensive advertising service organization specializing in large and medium-sized event planning, etiquette celebration planning, corporate image design and planning, exhibition design and production, outdoor advertising, graphic design and printing, and gift making. The company has been focusing on visual communication design and event marketing planning. Combining visual communication design with event marketing planning, we will provide customers with professional and diversified services from image building, strategy formulation to image planning, and then to the implementation of planning schemes.

We have elites in the industry, rich creative experience, extensive knowledge, strong ambition and fantastic ideas; The designer's style changes like a cloud, which is both free and moderate, and implies cultural charm in commercial design. Tel: 05 12-6772 1508

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