What is Wang Laoji's market positioning?

Wang Laoji's market positioning is herbal tea drinks.

Founded in Daoguang period of Qing Dynasty (1828), Wang Zebang, the founder, is recognized as the ancestor of herbal tea, and is known as the "king of herbal tea". The product form has changed from water bowl herbal tea-herbal tea bag-herbal tea powder-herbal tea beverage and other carriers.

In addition to Wang Laoji in red jar and Wang Laoji in green box, Wang Laoji herbal tea in 500 ml and 1.5 liter bottles was successfully launched in June, 20 12. 201212 on February 27th, Wang Lao Ji's herbal tea family added "auspicious three treasures": solid herbal tea, low-sugar herbal tea and sugar-free herbal tea, which created a new form of herbal tea products.

The history of Wang Laoji:

Wang Zebang died in 1883 and was separated from the third generation of the Wangs. Among them, Wang Yuheng moved to Hong Kong to have children, while Wang Henghui and Wang Ruiheng stayed in Guangdong to manage Wang Laoji's Yuan Heng.

19 1 1 year, Yuan Heng Ji of Wang Lao Ji in Guangzhou was registered in the Republic of China with the gourd signboard as the symbol. 1935 Guangzhou Wang Lao Ji Yuan Heng Ji Wang Yuan Zhen, the fourth-generation great-grandson of Wang Zebang, registered his trademark in Guangdong with Wang Lao Ji's olive gourd pattern.

1936, Wang Yuan Zhen re-registered the trademark of "Wang Lao Ji Gong Sun's Son", and then 1956, Wang Lao Ji's trademark registration certificate and special drug business license were registered in Wang Yuanzhen.