Advocate of milk culture in Inner Mongolia Licheng Industrial Co., Ltd..

In the early morning, the smoke from the white felt house rose, and the fragrance of milk came from the grassland, and Ejina Banner began a new day. This is the beautiful Inner Mongolia grassland. Mentioning Inner Mongolia always reminds people of the blue sky, white clouds and green grass, as well as the clean and fragrant milk food, which makes people attached for a long time.

Cheese (one of which is also called cheese) is a fermented dairy product. Its properties are similar to ordinary yogurt. Both of them are made by fermentation process, and also contain lactic acid bacteria which can be used for health care. However, the concentration of cheese is higher than yogurt, and it is similar to solid food, so its nutritional value is richer. Each kilogram of cheese products is concentrated from 10 kg of milk, which is rich in nutrients such as protein, calcium, fat, phosphorus and vitamins. This is a pure natural food. Technically, cheese is fermented milk; As far as nutrition is concerned, cheese is condensed milk.

The origin of cheese is generally believed to be invented by nomadic people. They used to store fresh milk in cowhide backpacks, but the milk often turned sour after a few days. Later, they found that yogurt would agglomerate and turn into delicious cheese after being left in a cool and humid climate for a few days, so this method of preserving milk spread. Cheese has always been one of the main foods of these nomadic people.

Cheese, commonly known as "butter eggs", is a kind of dairy food that Mongolian residents like very much. The handmade milk food in Ejina banner grassland always makes people memorable; The long and profound grassland culture connects the past and future of Mongolian people, and it is also the premise and foundation for the continuous development of milk food. But for a long time, milk food is only a national specialty. How can we develop the dairy food industry? When it comes to Beijing, it reminds people of Quanjude. When it comes to Tianjin, it is inseparable from the dog's indifference. Culture plays a role in economy, turning the resource advantage of prairie into economic advantage. How does Hohhot, the milk capital of China, build its own milk brand?

History is always strikingly similar, just as the rise of Yili has driven the rapid development of national dairy industry, and the efforts of one person and one enterprise can affect an industry. 10 years ago, when Zhang Liping, the general manager of Licheng Company, started his business, perhaps many people didn't understand it, because the dairy food industry at that time was too small and there was no formed sales channel. The products are all primary hand-made, with a single taste and basically no product hygiene inspection. Who else will buy this product? This is a lot of people's doubts. But Zhang Liping doesn't think so, insisting that there is much to be done. He spared no effort in product research and development, and even gave these products many nice names, such as yogurt, raisin cheese, amber cheese, sesame milk sticks and so on. The varieties and patterns have rapidly increased to more than a dozen, and the products are rich in milk flavor, sweet and sour, and more popular than the traditional milk food packaging. 1999 entered the Beijing market. When the salesgirl stood in front of the counters of the image of Licheng in Wangfujing and Xidan shopping malls in Beijing, it immediately became a beautiful scenery, attracting a large number of domestic and foreign customers to stop and taste and buy. Many foreigners didn't leave after buying milk, but insisted on taking photos with the sales girl, which is also a good memory of their trip to China. Beijing's major newspapers also reported on this, saying it was a beautiful business card from Inner Mongolia prairie.

The success of the first battle in Beijing market once again proved that only the national is the truth of the world. It also makes the production and sales of dairy food industry enter a new stage. In 2003, Licheng Company settled in Hongsheng High-tech Park in Inner Mongolia, becoming the largest professional production and research enterprise of solid milk in China, introducing the most advanced solid milk production equipment in China, and strictly following the standards of Mengniu Group, establishing a domestic first-class elite team of dairy food production, R&D and sales, and forming a mature sales model of "Mongolian style shop in store". Gathered a team of like-minded dealers from all over the country, and the sales network spread all over the country. The product series has developed to more than 60, becoming the mainstream product in the solid milk market. Licheng trademark has also developed into the third national dairy brand from grassland after "Yili and Mengniu". In 2007, it became the first dairy company to obtain QS certification. 1999 was awarded the title of "Consumer Trusted Product" by Tianjin Municipal Commission of Commerce and Trade; In July, 2000, it was listed as a well-known brand of China Green Boutique Guide by China Association for Science and Technology, and was named as "Key Private Enterprise" in Hohhot in 2007-2008. In 2007, Licheng milk food production and sales jumped to the second place in the whole industry, second only to Yili, and became a leading enterprise in the milk food industry. In order to increase the cultural connotation of products, Licheng Company registered the brand of "Tara Eji" in 2008, which was unified. At the celebration of the 10th anniversary of Licheng Company, Zhang Liping, the general manager, solemnly announced that the product store should create safe food. In 20 10, the production and sales exceeded 1 100 million yuan, leading the solid milk industry.

In order to make milk food accepted and liked by more people, Licheng Company has been focusing on the research and development of milk food for ten years, taking "quality first, reputation second" as its operating principle. Take the lead in standardized production, and innovate a number of new products that are deeply loved by customers, such as yogurt, raisin cheese, Mongolian cheese, Mongolian milk shell, passionate cheese, dried milk slices, milk express and so on. , always leading the development direction of the industry, with production and sales ranking first in the country for two consecutive years. In order to ensure product quality, Licheng Company insists that product is character, quality is life, and supplies company creates safe food, adopts the most advanced technology and equipment in China, obtains the qualification of domestic dairy giants to process and produce products, and becomes the practice base of dairy project department of Baotou Light School. As a leading enterprise in the solid milk industry, Licheng has assumed more responsibilities to lead the healthy development of the industry for many years, and promised not to lower the product quality at any time and avoid falling into the quagmire of low quality and low price. In order to be responsible for customers and industries, we must overcome the disadvantages of traditional manual workshops to produce dairy food. Recently, due to the continuous rise of raw materials, enterprises are facing severe cost pressure, and some enterprises have begun to reduce costs, which has seriously affected the quality of milk food and even crossed the bottom line of food safety. Licheng Company solemnly promises to strictly control the procurement of raw materials, carry out batch inspection of finished products and resolutely prevent unqualified products from entering the market. Because Licheng always believes that an enterprise without social responsibility cannot be respected and cannot develop for a long time.

There are hundreds of rivers, and tolerance is great. Licheng Industry will adhere to the enterprise tenet of "sincere hand in hand, sustainable management", and work hand in hand with solid milk colleagues, and * * * will jointly support the blue sky of solid milk.