Big upgrade! Didi announced version 6.0. Is it better to take a taxi than Gao De and Mei Tuan?

Didi has been acting frequently recently.

Yesterday (July 27th) I received two messages from Didi. First, Didi has launched version 6.0. In the new version, express trains, luxury cars, taxis, private cars and luxury cars are all included in the "Taxi" column, and users can freely choose one or more models. Second, Didi entered the Russian market.

Not only yesterday, but throughout July, Didi was busy updating the layout of the four-wheel business.

On July 6, expand the recruitment of unmanned driving departments;

On July 20th, "Didi Carpool" was renamed as "Green Vegetable Carpool", and the successful carpooling of users will be guaranteed on time. On the same day, Didi Freight will be launched in 30 cities including Beijing.

On July 22nd, the new business "Flower Pig" was launched, aiming at the young user market;

On July 24th, a new category of express delivery and special price was introduced, and there was no dynamic fare increase in extreme weather. ...

After a series of actions in July, Didi App has given users more and more choices and the operation is getting simpler and simpler. The ecological layout and logic of Didi seem to be getting clearer and clearer.

Starting from 20 19, Baidu, gaode and meituan have launched their own taxi platforms, and they all take the road of aggregation, that is, they aggregate different online car rental companies such as Cao Cao Travel, T3 Travel and Journey Car Rental. While having high monthly users, a large number of drivers quickly gathered.

While introducing third-party travel, Didi has also come out of another kind in today's 6.0 version, which belongs to its own aggregation form, that is, all kinds of models are included in the "taxi" column.

Feng Technology actually measured three platforms that are currently doing well and commonly used to provide online car service-Didi, Gaode and Meituan, and found the following: From the convenience of viewing, Didi won. In the new version 6.0 of Didi, economy, comfort and luxury are all in one page, while in Meituan and Gaode, if you want to view different types of vehicles at the same time, you need to switch between economy, comfort and business.

What do economy, comfort and luxury represent respectively? Why does the same distance produce a price difference of tens of dollars? It is also the clearest explanation of Didi. In the Didi App, there are sentence introductions for different models and related additional services. The estimated prices of different models are also different. Especially for luxury cars, you can even directly specify the brand of the car you want to ride, such as Tesla or BMW.

The same problem, Meituan taxi and Gaode taxi did not provide a clear explanation. In addition, different types of price boundaries are also very vague. For example, the estimated price of comfort type will be more expensive than the estimated starting price of business type.

In terms of price, from the overall feeling, it is still the most favorable for the US Mission, and Didi is relatively expensive. But Didi has the cheapest carpooling business. According to feedback from netizens in Weibo, after online carpooling of vegetables, the number of carpoolers increased and the speed of carpooling also increased.

Why has Didi been acting frequently recently? When the waves hit, you can only ride the waves like Liu Qing said. Once upon a time, after the merger of Didi and Uber China, Didi was lonely and failed in China for a long time. In 20 18, two hitchhiking safety incidents occurred in succession, which made Didi suffer many setbacks. According to the transaction price of Didi Chuxing of Cailian 201810/kloc-0 on October 29th, the company's valuation is about 50-52 billion dollars, which is significantly lower than the valuation at the end of 20 17.

In 20 19, Didi was busy with internal rectification and did not expand too much, opening a "skylight" for its opponents. From the end of 20 18 to the end of 20 19, more than 9 car companies with OEM backgrounds, such as T3 Travel, Dongfeng Travel and Eurocar, entered the market one after another and developed rapidly. In addition, these online car companies also chose to cooperate with Meituan, Gaode and Baidu to launch aggregated taxis, which made Didi in a triple attack.

The ride was once the most profitable business of Didi. According to the interface news report, people familiar with Didi said that the ride contributed nearly 90% of Didi's profits. However, in 20 19, when Didi's ride had not returned, Hellobike and Caocao Travel launched the ride business nationwide respectively, and accumulated a certain user base.

After a series of "waves", there are four main difficulties in Didi. Judging from the number of monthly users, as an App that focuses on travel, Didi is not as good as the three major rivals. Judging from the total number of drivers and related taxi speeds, Didi may not be as good as the three platforms after aggregation. In addition, although Liu Qing recently claimed that Didi's online car service has been profitable, behind the profit is the weakening of preferential treatment. Compared with new competitors, Didi has no price advantage.

At the same time, Didi used to focus on online car-sharing and carpooling business, which easily touched the ceiling of the industry. Across the ocean, peers, including Uber and Raffles, have increased their freight and take-away industries. Now Didi's series of new actions show that it is trying to explore new growth points like its peers.

In terms of drip, Liu Qing put forward the "0 188" plan in March this year, which has requirements for unit volume, permeability and monthly users. Take the monthly activity as an example. According to Analysys data, Didi's monthly activity at 20 19 and 12 is more than 90 million. In the "0 188" plan, the monthly living requirement is 800 million, which is almost 10 times of the existing monthly living.

The "0 188" plan puts forward a series of goals. In order to achieve this goal, Didi can be said to be running all the way.

In the online car business, in the face of new rivals Meituan, Baidu and Gaode, Didi attacked each other with its own strengths. Carpooling business that competitors have not done for the time being in the converged network. Some time ago, Feng Technology analyzed the newly launched dish carpooling. Secondly, although it is not as complete as the aggregation platform, there are all kinds of cars. In version 6.0, Didi has gone out of its own way of aggregation, bringing different modes together and making the service fine.

On the other hand, Didi also tries to reach out to each other's strengths. In the face of Gaode and Baidu, Didi has further upgraded the bus service and made visual modifications in this new version. Although Didi has long been laid out in public transportation, in 20 16, "Didi Bus" was officially upgraded to "Didi Bus". 2065438+At the beginning of June, 2006, Didi Bus not only provided chartered bus and shuttle bus services, but also provided bus inquiries in seven cities.

This revision makes the bus inquiry page look more comfortable and can further enhance the user's goodwill. At the same time, it is also a good means of publicity, just like the previous "Drip Carpool" was renamed "Vegetable Carpool". Now, using Didi to check the bus, not only the basic functions are the same as those of Gaode and Baidu, but also a page of Didi has more functions. In addition to seeing the real-time situation of the bus, you can also choose to take a taxi or ride a green orange bicycle directly until the end. Whether it's a bus inquiry, taking a taxi or riding a bike, it's all in the same App, and there's no sense of separation.

In the face of Meituan, Didi gradually set foot in local life services, and the newly developed business is highly coincident with Meituan's existing business. March 10, running errands; On May 20th, Didi Associates established Beijing Xiao Ju International Travel Service Co., Ltd.; On May 28th, Didi launched Orange Heart Optimization, which was put into trial operation in Chengdu, mainly selling fresh fruits and vegetables and other food and daily necessities at low prices.

When Didi, Gaode and Meituan can't get together and their businesses are overlapping, a battle for users is being staged.

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