Qixi activity planning

Four pieces of tanabata activity planning

August 20th is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. In order to make commercial features and fully embody business style, according to the current business situation and market changes of the company, the following activities are planned for the consumer groups of Qixi Valentine's Day.

I. Theme of the event

"Tanabata Valentine's Day, Beauty in the East-Hyaluronic Acid Injection Month"

Beautiful shock wave, dedicated to her/him in your mind.

Second, the activity time

August 1- September 1

III. Purpose of the activity

1. Enhance the brand appeal of the market through this activity;

2. Improve the subsequent performance.

Fourthly, the concept of activity.

This activity draws lessons from the effective promotion methods of plastic surgery institutions such as Beijing, Shanghai and Guangzhou, and combines the experience of local activities to plan and integrate the plastic surgery consumption psychology of men and women in fashion cities. Online and offline activities are carried out simultaneously, giving my mother a "dedication of love" and a "promise of beauty", and then through the careful and solemn deployment of our online activities, I believe we can certainly create a marketing model (see item 6 of the planning case for specific control methods, the first wave of love shock).

Verb (abbreviation of verb) activity mode (online+offline at the same time)

1. Integrate resources and release event information to guests through SMS, WeChat, Weibo, qq and other forms.

2, through outdoor advertising, LED display, etc. , release the activity information, content and activity mode to the guests who recently visited the department;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes the department as the activity center, supplemented by others;

All the female guests who visit this department on 20th can receive a small gift (a rose or something) in the bar.

6. Those who come to the department and successfully place an order will get restylane or a second injection discount.

Activity of intransitive verbs

The first wave of beauty shock: Dedication of Love

1. Activity slogan: Youth is not old, dedicated to the beautiful mother in the world;

② Design a dedication card; Content: name (nickname), age, hobbies, work, requirements for him/her;

(3), the customer came to the department, that is, to send a dedication card, filled out by the guests themselves;

(4) After the customer fills it in, it will be collected by the front desk and put into the lottery box for the next round of random lottery;

⑤ With the consent of the customer, on-site injection can be started after communication between the two parties at the front desk;

The second wave of beauty shock: "show yourself, hot MM call order" (this plan includes online and offline), arrange special personnel to observe the female guests present that night, invite her to have a micro-plastic injection at a specific time, and receive a special card voucher after the injection, with which you can enjoy preferential treatment or exemption.

The third wave of beauty shock: "beauty is in sight"

Anyone who comes to the department on Valentine's Day on Tanabata will get a 20% discount at restylane (how can you not give her a beauty treatment on a special day? ).

The fourth wave of beauty shock: "romantic passion" (this plan includes online and offline)

During the August 1-September1activity, anyone who spends xxx or spends more than xxx will get a lottery ticket in xx on August 20th, and so on. Draw a lottery ticket on the spot.

First prize:

Second prize:

Third prize:

(Specific implementation arrangements will be decided separately)

VII. Site Layout

1, gate:

(1) Doors and windows: two billboards indicating activity information;

(20xx Valentine's Day Activity Raiders: KTV invites you and your partner to participate in the KTV Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. 2, door glass: intimate shape and rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

2, aim at the marble wall of the fence on the second floor of the gate to do ink-jet carving: Valentine's Day KTV new fashion theme party activities love shock wave to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3.hall:

1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

② Silver reflective characters are engraved on the fence around the hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

There are countless people in the world.

Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

4. Private room:

(1), put a rose on the table in each room;

② Place an activity plan and detailed rules in each private room.

Eight. Activity arrangement

(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd; Single;

(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤ The DJ station in the lobby and the program department arranged the adjustment of music route and program during the activity, and reported the program to the general manager on 24th.

Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;

⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;

⑧ All departments of our store made overall arrangements and unified the rehearsal activities on the 24th.

Nine, the end

The second part of Qixi activity planning (1) Love the old gentleman mountain: shout out your love

Activity content:

1, Jinding, Laojunshan, young couples participate in the collective celebration of the golden wedding of the elderly.

2. Couples join hands with Laozi to swear.

3, vows of eternal love, the main peak of Funiu Mountain shouted out your love (collectively holding a heart-shaped sun umbrella to participate in the formation of a heart-shaped pattern in front of the Mazongling glass observation deck)

4. Love decides that Laojunshan recognizes the love tree.

5. Roses who have loved for a lifetime meet and walk in the peak forest.

6. I like the night of the Qixi party in Laojunshan.

(2) Favorite crossing the ditch: kissing is free.

Activity content

On Tanabata Day, couples who participate in activities in the front square of Chongdugou Scenic Area to express their love to each other, express their love loudly and kiss sweetly can enter the scenic area for free. On the Tanabata party that night, sweet love songs will be sung to Shan Ye in the bamboo forest; Hundreds of couples make wishes with the release of balloons; Love confession and true love interaction win the grand prize! More creative and exciting activities, such as "needle piercing" competition and fairy throwing hydrangea competition, test the tacit understanding.

Romantic hotline: 0379-* * * * * * 0379-* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

(3) About "Hui" Jiguan Cave: Witness "One Kiss for a Thousand Years" with your lover.

Activity content

Couples who get married on July 7th or one of them has a birthday on July 7th, as long as they can kiss warmly at the ticket gate of Jiguandong for 2 1 s, tickets are free;

2. 1984 to 20xx single tourists born on July 7th are free;

3. Collect 2 golden couples (50 years), 3 silver couples (25 years) and 5 wooden couples (10 years), hold a special event "Drunk Love Tanabata" and send a surprise prize!

Tanabata activity planning Part III I. Theme of the activity:

"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"

Second, the activity time:

Xx，xx，xx， 19: 30-22: 00

Three. Location:

Xxx bar

Fourth, the form of activities:

An activity in which men and women play together.

Verb (abbreviation of verb) activity scale:

About 33 people

Six, Tanabata planning activities flow plan:

A song "Looking for the Goddess in Your Heart"

1. Through the introduction of the guests, the guests choose their favorite objects.

(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women can't leave after a group. If the other party leaves, it will be discarded. Without gifts, they can't play the next round of games.

Second, "Handsome Boys and Girls Team Battle"

Everyone is divided into two groups: Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each team will eliminate one pair in each game tour, and finally form three teams, and they will get a big gift. Ranked first, second and third.

1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).

The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.

2, intellectual surfing, a game against time

There are 2 couples in each group. The woman is sitting on a stool, and the man is standing on the wall covered with roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.

3. Love song duet

The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.

4. Tanabata couple's big winner pk

Pk ranks first, second and third for each pair of men and women who win the event.

Three couples. Feed each other watermelons. These people are blindfolded. The women in each group gave each other a blind order. The winner who eats watermelon will get a small gift. Those who fail are eliminated.

Chapter IV Theme of Qixi Activity Planning: Participation, Making Friends, Passion and Romance.

Time: August 15 from 2: 00 pm to 5: 00 pm.

Pay attention to props:

Love number plate (tickets are colored and numbered for both men and women, which is convenient for on-site lottery)

Fate card: simple information such as name and contact information.

Programme of activities:

Foreword: Seeing Love (2 o'clock -3 o'clock)

Prepare 6-8 slow songs about love and sing them to the guests in a quiet way. Briefly introduce the theme of this activity between songs and tell them what they need to prepare in advance.

The first wave of love shock: Meeting Love (from Palace Dance Music) 3: 00-3: 30.

Men and women form a circle, with girls inside and boys outside.

Compere: Will the girl please extend her right hand? After 30 seconds, move and change people. If girls want boys to take them out, they can go to the outer circle, have a drink and chat.

The second wave of love shock: Love Collision-3: 30-4: 00

1, blind guide (choose 7 pairs of men and women to complete the game).

The rules of the game are played in groups, one of whom is blindfolded and the other is in charge of the command. People who don't participate in the game set obstacles, and they can't touch obstacles during the game. They should get roses for each other smoothly. Get roses the most, the two who violate the rules less win, get gifts or (the red line of the old month)

Legend has it that Mr. Yue used the red line to decide the marriage. Knowing about today's blind date, the old man specially sent a "peach blossom messenger" to send several "old red lines", but the peach blossom messenger was in a hurry and accidentally messed up all the red lines, and some even tied the knot. Now, please untie the knot on the red line as soon as possible and tie it on the peach tree of Sansheng Shishan. Don't forget to make a wish when girls untie boys! Oh, I almost forgot that there may be naughty hooligans blocking your way in the process of running to the peach tree. For the happiness of a lifetime, knock them down and move on! )

You are the best in the world (choose 7 couples to complete the game).

These two men are pushing cows now. Oh, as his good partner, you can't just stand by and cheer. You have to drag each other back and help your boyfriend! Whoever is pushed or dragged across the center line first, you two lose!

Rest 10 minutes, eat and talk.

The third wave of love shock: Love Newsletter -4: 10-4: 30

1, wishing in the air:

Under the guidance of the host, the handsome guys and beautiful women at the scene closed their eyes and silently made beautiful wishes on this loving day of Tanabata. Pray for God's blessing, and may all lovers get married.

2. Performance:

3. sweepstakes:

There are lottery activities interspersed in the activity, and the host draws the lucky ones from the lottery box with relevant numbers on the spot.

4. Find the most beautiful Weaver Girl and the most graceful Cowherd: (Top 7 are selected online, you can go to Wimbledon to receive the prize, and all netizens vote)

Photographed by photographers or participants themselves and uploaded to the forum.

The fourth wave of love strikes: Confessions of Love-4: 30-5: 00.

1, who is the big star, a classic love story

What? What? You said you were born tone deaf and couldn't sing? Never mind, you always know how to talk, don't you? Classic love movies, lingering love stories handed down from generation to generation, here, you don't need to be shy, speak out loudly to your favorite TA! A little later, TA will be taken away by others ~ ~! But remember, as long as the dialogue in the movie ~ ~

(Draw the two most affectionate couples and win prizes)

2. Love confession

Love TA, just show it boldly! The hottest way to show love!

How will you express your love? The audience at the scene are the best judges, whether you are shy, euphemistic, straight to the point, hot and unrestrained, or are you the legendary "man show type"? Show it boldly and everyone will cheer for your sincerity!

Prepare red roses, if the other party accepts red roses, it will be successful.

End -5-5: 20

After the confession of true feelings, those who successfully matched on the spot will receive special gifts from the organizers, and a simple ceremony will be held under the auspices of the leaders on the spot, wishing them an early marriage.