Who is blades first?

A shoeshine song opens the door to enterprise song creation. In the summer of 2008, the shoe-shining song "Bubu Bushuang" was sung in more than 400 franchise stores across the country. Who will write a song for a humble shoeshine worker? Moreover, the production cost of a song of 60,000 yuan makes many people stunned.

This song is the symbol of He Jinxian's transformation from pure public service song to commercial song creation. Having worked hard in Beijing for many years, he deeply understands that some successful enterprises are inseparable from the excavation of corporate culture and the promotion of corporate brands, which has left a lot of room for musicians to play.

In March, 2008, He Jinxian, who returned to his hometown, and his friends in Beijing shined shoes in a BBK shoeshine shop in Wuyan Street. He became interested when he learned that this shoeshine shop was only one of hundreds of chain stores in China, and the general manager Xu Chengchun was also from Yunxi. He felt that this entrepreneur named Xu Chengchun, like a musician who started a business in the north, was fighting for his dream. He has an impulse to help Xu Chengchun with his expertise as a musician.

That night, he sent a short message to Xu Chengchun, expressing his admiration for his success in shoeshine, and also expressing his hope to write such entrepreneurial stories into songs to inspire others. Xu Chengchun readily agreed. The more they talked on the long-distance phone, the more speculative they became, and they talked unconsciously for half an hour.

They finally agreed that Xu Chengchun would write the lyrics and He Jin would compose the music first, and invited the actors to Beijing to record, record CDs and shoot MTV. In terms of funds, although He Jin composed music for free for the first time, it was originally expected to cost 60,000 yuan, because he wanted to invite actors to shoot MTV.

In August of the same year, this brisk and passionate shoeshine song whirled in Bubushuang shoe store. Many people who have heard this song agree with its lyrics and melody, and Xu Chengchun has also become the focus of media attention.

In the first half of this year, when He Jinxian was on his way back to Shiyan, the boss of a taxi company in Yanji called him and asked him to create a corporate image. He put the phone down and didn't think much. That night, when He Jinxian and his friends were singing in a bar in Wuyan, they saw an Shiyan Evening News, which published a report on the 100-day traffic accident-free activity of Tianshun Taxi Company, which inspired him deeply and associated him with the sincere tone of the boss of Yanji Taxi Company when he called. He thought, why can't there be a song that reflects Shiyan taxi industry?

He Jinxian inquired about the phone number of Yuan Yuanyuan, the boss of Tianshun Company. After dialing, he volunteered and spoke his mind. Yuan Yuanyuan was very interested after listening, and immediately agreed to meet in detail. Today, this carefully crafted "Tianshun Style" has already been sung in the company and peers. I lost money to discover my hometown singing talent. On Women's Day in March last year, He Jinxian wrote a song "Holding up the Incomplete Dream" based on his disabled sister. After the work came out, he immediately contacted the China Disabled Persons' Federation and recommended this song written for the disabled and the Paralympic Games. After learning about his experience, the other party agreed to meet with his works. The next day, He Jinxian arrived at the office of China Disabled Persons' Federation. Tang Koizumi, chairman of the Disabled Persons' Federation, praised his works and asked him to record songs as soon as possible in order to recommend them to the Paralympic Games.

Holding up a Broken Dream has eight sections and four voices. He Jinxian wants to leave these four places to Shiyan local singers and take this opportunity to package and explore new people in his hometown.

He Jinxian sent an invitation to the fans through the media and received registration calls from more than 60 singers from Shiyan, Xiamen, Guangzhou, Chongqing and other provinces and cities. In order to select four singers, he made plans for the preliminary and semi-finals. Rent a venue, invite judges, record live, and find professionals to make audition videos for each player. After the first few singers were selected, they were not local singers in Shiyan, which made He Jinxian somewhat sorry. Although the selected singers have good singing skills and voices, after investigation, it is found that their identity and background are not suitable for recording this special public service song.

Busy for two months, I still can't find a suitable singer. He Jinxian returned the registration fee of each applicant in full, and posted a lot of funds for organizing activities. A friend who was busy with him didn't understand. He Jinxian explained: "I don't do these things for money, I want to do something for finding new literary people in my hometown!" " After nearly ten years of polishing, He Jinxian and his music studio have gained recognition in the industry. Propaganda departments, literary and art circles and TV drama groups in many other provinces and cities actively invited him to collect local customs, create cultural songs with local characteristics or score music for TV dramas. He Jinxian and his colleagues have been to Guizhou, Yancheng, Jiangsu, Luoyang, Henan, Weinan, Changbai Mountain, Lijiang and other places, and created one after another popular local songs and beautiful musical stage plays.

Although his career was smooth sailing, He Jinxian always felt that he was a flower inside the wall and a fragrance outside the wall. He has never achieved great success in his hometown, nor has he done anything for his hometown.

In August this year, He Jinxian was invited to Shanghai to make a post-production soundtrack for a TV series shot by a Hong Kong director. When the other party signed the contract, it paid 654.38 million yuan to the studio account. Halfway through the work, he received a phone call from a writer in his hometown. The screenwriter said that he wrote a script with Shiyan local characteristics, which would greatly promote Shiyan's tourism if it was filmed. He was looking for a director, and because he didn't know the great director in Beijing, he had to turn to the familiar He Jinxian. It is urgent. Please be sure to go back to Shiyan to see He Jin first. Considering that it would bring trouble to He Jinxian's work, the screenwriter promised to bear the losses that He Jinxian would bear if he broke the contract.

He Jin thinks about the past and the future. It's time to do something for my hometown. He gave up his business in Shanghai and told the TV drama group to cancel the contract. After meeting this writer, he came to Beijing with his script, and through personal contacts, he visited Yang Jie, a famous director who directed The Journey to the West, friends of CCTV and other directors. At present, the script is under review. Because of the breach of contract, He Jinxian not only assumed the compensation responsibility of more than 200,000 yuan, but also suffered many criticisms from his peers. The loss is small and the reputation is damaged, but at the moment of choice, He Jinxian has already considered it. For the literary career in his hometown, he felt it was worth paying. After all, the landscape of his hometown has nurtured him, and he should make more contributions to his hometown as long as he has the opportunity.